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Tito Marta Sugema Dasuki
Contact Email
ds.nahdi@gmail.com
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+6285224977367
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jimab.papanda@gmail.com
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Jl. Cigasong-Cirebon Majalengka, Jawa Barat 45476
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Kab. majalengka,
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INDONESIA
Journal of Innovation in Management, Accounting and Business
Published by Papanda Publisher
ISSN : -     EISSN : 28307801     DOI : https://doi.org/10.56916/jimab
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Innovation in Management, Accounting and Business (JIMAB), with ISSN 2830-7801, provides a scientific discourse about management, accounting, and business, both practically and conceptually. The published articles in this journal cover various topics from the result of particular conceptual analysis and critical evaluation to empirical research. The journal also welcomes contributions from the social, organisational, and philosophical aspects of accounting, business and management studies. JIMAB goal is to advance and promote innovative thinking in accounting, business and management-related disciplines. The journal spreads recent research works and activities from academicians and practitioners so that networks and new links can be established among thinkers as well as creative thinking and application-oriented issues can be enhanced. JIMAB is published by Papanda twice a year.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2023)" : 5 Documents clear
Pengaruh Citra Merek Terhadap Minat Beli Konsumen Anggi Latif Saputra; Tia Aprilia
Journal of Innovation in Management, Accounting and Business Vol. 2 No. 1 (2023)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v2i1.344

Abstract

Brand image is one of the components that influence consumer purchase intention. Competitive companies use brand image to attract attention and generate interest in buying new customers, as well as retaining existing customers. This study aims to determine brand image that influences consumer buying interest. The method in this study is a descriptive method with survey techniques and verification methods. This research was conducted at Lidia Cake & bakery cake shop. The data collection instrument used a questionnaire with a total of 13 questions which were distributed to 96 respondents as the research sample. The results showed that more than 50% of respondents chose very attractive alternative answers to statements regarding the brand image. In statements regarding consumer buying interest, more than 50% of respondents chose very attractive alternative answers. The results of statistical tests, the results show that there is a positive influence of brand image on consumer buying interest to keep buying Lidia Cake & Bakery. The conclusion of this study is that brand image has a significant effect on consumer buying interest.
Pengaruh Keunggulan Bersaing Terhadap Loyalitas Pelanggan Bendyi Afrianto; Ahmad Kamaludin
Journal of Innovation in Management, Accounting and Business Vol. 2 No. 1 (2023)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v2i1.346

Abstract

This study aims to determine the effect of competitive advantage on consumer loyalty. The research method used is descriptive and verification methods. The sample in this study were customers of Liang Julang "Raja Enak" Crackers, Kadipaten District, Majalengka Regency, with as many as 96 respondents. Data was collected using a questionnaire distributed to respondents. Based on research data, shows that competitive advantage has a significant effect on customer loyalty. The calculation of the regression obtained a constant value of 4.06 and a regression coefficient of 0.38. The constant value of 4.06 indicates that if there is no increase in the value of the competitive advantage variable, the price for customer loyalty is 4.06. The regression coefficient is 0.38 which shows that for each addition of one score, the value of competitive advantage will increase the score by 0.38 times. The calculation of the coefficient of determination also shows the contribution of competitive advantage to the ups and downs of customer loyalty by 59.96%. The conclusion of this study is that competitive advantage has an effect on customer loyalty in Liang Julang's " Raja Enak" crackers, Kadipaten District, Majalengka Regency.
Pengaruh Sistem Akuntansi Manajemen dan Strategi Bisnis Terhadap Kinerja Manajerial Tika Hermawati
Journal of Innovation in Management, Accounting and Business Vol. 2 No. 1 (2023)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v2i1.347

Abstract

A company leader must be able to improve his managerial performance, so that the company he leads can have high performance. Aspects that can affect managerial performance include management accounting systems and good business strategies. This study aims to determine the effect of management accounting systems and business strategy on managerial performance. The focus of this research is management accounting systems, business strategy and managerial performance. The research method used is descriptive verification. This research was conducted at Citradream Hotel Cirebon with a sample of 33 hotel employees. Data was collected using a questionnaire and analyzed using multiple regression. Based on the research results, it was found that there was a significant influence of business strategy and management accounting systems on managerial performance at Citradream Hotel Cirebon, either partially or simultaneously. The contribution made by business strategy and management accounting systems to managerial performance at Citradream Hotel Cirebon is 61.7%. The conclusion from this study is that the management accounting system and business strategy affect managerial performance.
Harga dan Kualitas Pelayanan Dalam Mempengaruhi Keputusan Pembelian Pada Humble Coffee Majalengka Maudina Dewi; Ihin Solihin
Journal of Innovation in Management, Accounting and Business Vol. 2 No. 1 (2023)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v2i1.348

Abstract

Purchasing decisions are the main goals to be achieved by business people, including in the coffee shop business. Many factors can influence consumer purchasing decisions for a product including price and service quality. This study aims to determine the effect of price and service quality on purchasing decisions at a coffee shop in Majalengka. This research uses descriptive and verification methods. The approach used in this research is a quantitative approach. This research was conducted at Humble Coffee Majalengka with 99 respondents. Data collection techniques in this study using questionnaires or questionnaires. The results of this study indicate that, partially, both price and service quality has a positive effect on the purchasing decisions of Humble Coffee Majalengka consumers. Price and service quality simultaneously influence consumer decisions in buying coffee at Humble Coffee Majalengka. With these results, the conclusion of this study is that price and service quality have a positive and significant effect on purchasing decisions.
Faktor Keberhasilan Program Kelompok Usaha Bersama Melly Fitria; Mochamad Fachrurozi
Journal of Innovation in Management, Accounting and Business Vol. 2 No. 1 (2023)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v2i1.361

Abstract

The Joint Business Group (KUBE) is a business group assisted by the Indonesian Ministry of Social Affairs which was formed from several assisted families to run Productive Economic Businesses and Social Welfare Businesses in the context of business independence, improving community welfare. With this group, it is hoped that the welfare of its members can increase. This study aims to analyze the factors that determine the success of the Joint Business Group (KUBE) program in Sambit Regency. The research sample was determined by purposive sampling with the consideration that KUBE meets the requirements to be sampled, namely KUBE which is still active. The methodology in this study uses quantitative research with multiple linear regression analysis techniques. This study examines each variable by testing the hypothesis and the coefficient of determination. The results showed that the determining factors for the success of KUBE in the form of venture capital, experience in entrepreneurship and the role of mentors had a significant effect on the success of the KUBE program. The success of KUBE will make a major contribution to the government in achieving the absolute poverty rate reduction target.

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