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Tito Marta Sugema Dasuki
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Journal of Innovation in Management, Accounting and Business
Published by Papanda Publisher
ISSN : -     EISSN : 28307801     DOI : https://doi.org/10.56916/jimab
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Innovation in Management, Accounting and Business (JIMAB), with ISSN 2830-7801, provides a scientific discourse about management, accounting, and business, both practically and conceptually. The published articles in this journal cover various topics from the result of particular conceptual analysis and critical evaluation to empirical research. The journal also welcomes contributions from the social, organisational, and philosophical aspects of accounting, business and management studies. JIMAB goal is to advance and promote innovative thinking in accounting, business and management-related disciplines. The journal spreads recent research works and activities from academicians and practitioners so that networks and new links can be established among thinkers as well as creative thinking and application-oriented issues can be enhanced. JIMAB is published by Papanda twice a year.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 11 Documents
 1   2 
Search results for , issue "Vol. 3 No. 2 (2024)" : 11 Documents clear
Analisis Kualitas Produk dan Harga Terhadap Keputusan Pembelian pada Thrifting Pasar Cimol Gedebage Utarsih, Henny
Journal of Innovation in Management, Accounting and Business Vol. 3 No. 2 (2024)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v3i2.909

Abstract

This study aims to determine how much the analysis of product quality and price on purchasing decisions at Thrifting Pasar Cimol Gedebage. The method used in this research is descriptive and verification with primary data in the form of consumer responses regarding product quality and price on purchasing decisions. The sampling technique used was purposive sampling. The statistical analysis used in this study was classical assumption test, validity test, reliability test, multiple linear regression analysis. The number of pupulations and samples in this study were 100 respondents. Sampling using purposive sampling method with sources obtained through the results of filling out questionnaires and processed with the help of SmartPLS software. The results showed that simultaneously and partially Product Quality and Price affect the Thrifting Purchasing Decision of Cimol Gedebage Market.  

Page 2 of 2 | Total Record : 11

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