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INDONESIA
Liaison Journal of BEST
Published by International University Liaison Indonesia
ISSN : 28096819     EISSN : 28096819     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
a scientific journal of international management, international business administration, international relations, and hotel & tourism management that contains the results of research or the latest research surveys that will publish regularly
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2023): Volume II" : 5 Documents clear
The Effect of the 4p’s Of Electronic Cigarettes Towards Customer Satisfaction and Customer Loyalty in Indonesia widhi jati kusumah; ra afera ratna wijayanti
LIAISON JOURNAL OF BEST Vol. 2 No. 2 (2023): Volume II
Publisher : IULI Publisher

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Abstract

As the world becomes more environmentally concerned, people are rapidly shifting from conventional (things) to cleaner energy, especially electric-based power. This is reflected in the increasing interest and shares of electric cars and motorcycles alike. The cigarette market has also seen a decline ever since the rise of electronic cigarettes. While electronic cigarettes can be seen as a better and cheaper alternative for the long run, its function remains the same as its conventional tobacco counterparts. The phenomena and the general statement of the problem that has always surrounded the tobacco and nicotine industry is that when consumers spend money, it is expected that it is spent on something beneficial for both the short and the long term. However, tobacco and nicotine companies have marketed their products in such a way that it has become a want or even a need for individuals on a daily basis, and as such, acts as the catalyst of this study. This study was conducted through the distribution of questionnaires, and collected a total of 100 respondents. All data collected were then analyzed using the statistics tool of SPSS version 26, which is further processed by using a path analysis by Structural Equation Modelling in AMOS version 23. The results of this study found out that Marketing Mix significantly affects Customer Satisfaction, Marketing Mix does not significantly affect Customer Loyalty, and Customer Satisfaction does not significantly affect Customer Loyalty. With these results, vape companies should continue to utilize the Marketing Mix and maximizing them to their full potential, though some careful considerations have to be made, such as the target market’s budget, the desired profit margin, pricing strategies, and the pricing and the operations of competitors, which could affect both Customer Satisfaction and Customer Loyalty. Keywords: E-cigs, Electronic Cigarettes, Price, Promotion, Place, Product, Customer Satisfaction, Customer Loyalty
The Influence of Service Quality and Brand Image Towards Customer Satisfaction in Garuda Indonesia Airlines syafina dhiaz fhahira; ra afera ratna wijayanti; muhammad affandi; joni gusmali
LIAISON JOURNAL OF BEST Vol. 2 No. 2 (2023): Volume II
Publisher : IULI Publisher

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Abstract

When consumers buy a product, there are many factors that influence these consumers in making decisions, starting from internal factors or external factors to produce satisfaction for the consumers themselves. Service quality is one aspect when consumers use services or buy products from a trademark or company. Service quality is the main activity carried out by a trademark or company to provide satisfactory service to consumers in the long run. The aviation business is one of the industries that is concerned with the quality of their service to provide the best service to consumers so that consumers are satisfied with the services provided. In addition to service quality, brand image is also an important aspect of customer satisfaction because consumers will see whether a trademark or company has a good image or not and consumers will use services or goods from brands or companies that they frequently use or that already exist in their minds. The purpose of this study is to analyze the impact of service quality and brand image on customer satisfaction in the aviation industry. This study uses descriptive and quantitative research with the aim of wanting to know the relationship of three variables namely service quality, brand image and customer satisfaction with each sub-variable. This study uses quantitative data by distributing questionnaires as a method of collecting data. Keywords: Service Quality, Brand Image, Customer Satisfaction, Airline Industry
The Influence of Physical Work Environment and Social Work Environment on Individual Performance in Sinar Mas Land mario julian prakoso; ra afera ratna wijayanti; muhammad affandi
LIAISON JOURNAL OF BEST Vol. 2 No. 2 (2023): Volume II
Publisher : IULI Publisher

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Abstract

Human resource is the key driver in any organization and will determine the success of the organization. Individual performance is one of the indicators to how welldoes an employee performance is towards the company. How well does an employee performs can be determined by their individual performance. The individual performance does have factors which are the Physical Work Environment, and Social Work Environment. The physical work environment and social work environment are the x variables to find which of them the main influence that affects the individual performance is. The purpose of this research is to determine how influential are physicalwork environment and social work environment towards the individual performance ofthe corporate communications division in Sinar Mas Land. This research thesis uses the quantitative research method. The data is collectedusing primary data and secondary data. The primary data is gathered usingquestionnaires through Google forms, and the secondary data is using journal articles, and websites. The questionnaire is distributed to 115 respondents of Sinar Mas Land, and to process the data, this thesis use IBM SPSS Statistics 23 and AMOS 25 Graphics toconduct analysis and to test the hypothesis. Keywords: Human Resource, Physical Work Environment, Social Work Environment, Individual Performance
JOB SATISFACTION AND EMPLOYEE ENGAGEMENT FOR EMPLOYEES PERFORMANCE ahmad rabbani; ra afera ratna wijayanti; joni gusmali; achmad zulfiqo irwan
LIAISON JOURNAL OF BEST Vol. 2 No. 2 (2023): Volume II
Publisher : IULI Publisher

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Abstract

Facing competition in today’s free market, every company will try as optimally as possible to maintain its assets. Employees as human resources are one of the factors that cannot be duplicated or imitated by competitors and are considered the most valuable assets if managed and involved properly. One way to manage and maintain the main human resources today is to focus on organizational performance through evaluating the employee’s job satisfaction and employee engagement. This research aims to analyze the influence of job satisfaction and employee engagement on organizational performance. This research is using quantitative data in form of questionnaires were distributed to 54 employees who works in PT. Aero Wisata. Structural Equation Modeling (SEM) was applied to produce path diagram, regression weights and model fit to analyze the research model. Result found that job satisfaction has a positive influence significantly on organizational performance by 39%. But employee engagement has a positive but not significantly influence on organizational performance by 30%. Based on the result, PT. Aero Wisata is suggested to carry out further identification related to job evaluations and sincrease collaboration between departments in order to create harmony that supports the direction and setting goals of the company Keyword: Job Satisfaction, Employee Engagement, Organizational Performance
Indonesian E-Commerce (IOT) Service Quality as Impacting Customer Satisfaction daniel rompas; ra fera ratna wijayanti
LIAISON JOURNAL OF BEST Vol. 2 No. 2 (2023): Volume II
Publisher : IULI Publisher

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Abstract

Nowadays, technology has made the way of running business become different than before. With the presence of technology, a lot of businesses utilize and take advantage from it in order to make the run of business be easier, simpler, and smoother than the conventional way. The Internet of Thing (IoT) from technology enables businesses to sell products and services through online platform such as E-Commerce marketplace, online delivery of food and beverage, and also online taxi & motorcycle. Businesses and online sellers can put their goods in the internet and will get wider range of customers and audience. Many of business players even closed their physical store and only have a warehouse to store the goods in order to decrease the expenses budget. Customers can buy needs and wants from anywhere and anytime only by order and do the payment, the package will be delivered to their chosen location. The crucial things that an online businesses must have is a Service Quality and Marketing Mix 4P’s (Product, Price, Promotion, Place). By well performance of Service Quality and Marketing Mix 4P’s, it will lead to Customers Satisfaction where the customers are happy and satisfied by doing the interaction with the online business. This research study used quantitative research to analyze the influence of Service Quality and Marketing Mix 4P’s on Customers Satisfaction in Indonesian e-commerce marketplace. The main topic of this research study is Indonesian online businesses, all type of online businesses are included such as online delivery of food and beverage sector, online taxi car & taxi motorcycle, especially e-commerce marketplace. The author has distributed 272 Keywords: E-Commerce,Marketing Mix, Service Quality, Customer Satisfaction.

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