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Agribusiness Journal
Published by Universitas Sembilanbelas November Kolaka
ISSN : 2548379X     EISSN : 25482211     DOI : https://doi.org/10.31327/aj
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Agribusiness Journal is oriented to reguler publishing of research in the areas of Agribusiness. Scope : Agribusiness, Agricultural Commodity Marketing, Agricultural Extension and Communication, Agricultural Production and Development, Agricultural Institutions and Finance, Agricultural Commodity Entrepreneurship, Agricultural Economics, Agricultural Commodity and Plantation Agribusiness Performance.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 6, No 1 (2023): Agribusiness Journal" : 12 Documents clear
THE EFFECT OF PRODUCTION FACTORS ON RICE PRODUCTIVITY Nurul Fadillah Nur; Asrijal Asrijal; Fitry Purnamasari; Sri Hardianti Rosadi
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1968

Abstract

This study aims to determine the effect of factors of production on rice productivity. The number of respondents in this research were 31 farmers who were taken randomly. This study used proportional parameter testing and multiple linear regression analysis using the Ordinary Least Square (OLS) method. This research has normal distribution, free from multicollinearity and heteroscedasticity problems multiple linear regression analysis can be performed. The results of the analysis show that the results of the R2 test show that 83.9% of the variation in rice productivity can be explained by the five independent variables while the remaining 16.1% is explained by other factors not included in the model. The results of the F test show that the independent variables jointly affect rice productivity. The results of the t test showed that land area, seeds, labor, pesticides had a significant positive effect, while fertilizer had a significant negative effect on rice productivity.
MARKETING MIX ON PURCHASE DECISION OF HYDROPONIC VEGETABLES Edi Usman
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1891

Abstract

The need for vegetables is increasing in line with public awareness about health. During the Covid-19 virus pandemic, the demand for hydroponic vegetables continued to increase. Media hydroponics is farming without a soil culture, so that vegetables emerge from hydroponic farming systems that are more hygienic and healthy because they don't use pesticides. This study aims to quantitatively analyze the relationship or influence between the independent variables product (XI), price (X2), promotion (X3), place (X4) on the dependent variable on the decision to purchase hydroponic vegetables (Y). The data used in this study are primary and secondary data. The results showed that the product variable (X1), the purchase decision is positive in other words, the increasing quality of products offered to consumers will increase sales and consumer confidence in the products offered, the price variable (X2) in this analysis is negative with In other words, the increase in the price of the product offered will also reduce the purchasing decision or product demand from consumers, the place variable (X3) on the purchase decision is positive, in other words, the more strategic the location of the business or access to places to sell products offered to consumers, the more increase sales, and the promotion variable (X4) on the purchase decision is positive, in other words, the more active and intense the promotion of the products offered to consumers, the more sales will increase. This promotion can be done in many different ways. advertising on social media as well as tv, radio and newspapers.

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