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Daisy Kee Mui Hung
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Journal of the Community Development in Asia
Published by AIBPM Publisher
ISSN : 26858819     EISSN : 26547279     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.
Arjuna Subject : Umum - Umum
Articles 20 Documents
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Search results for , issue "Vol 7, No 3 (2024): September 2024" : 20 Documents clear
Descriptive & Comparative Analysis of Labor IQ in Indonesia by Age, Education, and Provincial Domicile Wikantiyoso, Bimo; Budisetyono, Gracia Amanda Sam; Setiawan, Alvin Benedict
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3515

Abstract

This study aims to determine the average IQ score of the Indonesian population in order to provide a more accurate basis for setting reasonable IQ targets in the employee recruitment process. The research method used is descriptive quantitative and comparative quantitative research with cross-sectional and convenience sampling methods. A pilot test of the instrument was conducted to ensure the reliability and validity of the scale used, and the results showed a high level of reliability (Cronbach's Alpha = 0.935). Descriptive analysis involved respondents' profiles, demographics, and IQ scores, while cross tabulation analysis was conducted for demographic variables such as gender, province, age, and education level against IQ scores. T-test results showed significant differences in IQ scores by age group, education level, and province. Although previous findings indicated a difference in average IQ between men and women, further analysis of this study's data showed that there was no significant difference in IQ scores between the sexes. These results highlight the complexity of factors that influence intelligence and challenge previous findings of IQ differences between men and women.
Impact of Covid-19 Pandemic on Customer Satisfaction and Business Performance Yew, Lew Tek; Ling, Lim Hui; Mohd Fuad, Ahmad Azeedi Reza Bin; Akbal Khan, Afra Binti; Ismail, Aimi Aleeya Binti; Mohammad Hazaini, Ainun Adibah Binti; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3502

Abstract

SARS-CoV-2 virus is the pathogenic virus leading to coronavirus illness, Covid-19. The Covid-19 pandemic has instigated significant global shifts, hence prompting considerable changes. As a result of this occurrence, restrictions were introduced to control the spread of the pandemic. Businesses that focus on digitalization instinctively contribute to higher demand for the purchase of products and services utilizing the Internet. The purpose of study is to examine the main impact of Covid-19 pandemic on customer satisfaction and business performance in Malaysia. In order to conduct the research, data collection will be used such as surveys and observational methods. A total of 150 customers and business owners responded to the survey. The results showed many businesses' continuance depend heavily toward customer behaviour, thus most businesses altered their approach especially towards the standards of product, price, promotion and place to fit in and adjust accordingly. Consequently, research for both aspects were done as there are interrelations between each other. Through this research, we view back measures taken by customers and businesses to navigate during tough times
Culture-Based Justice: Legal Decisions on Forest and Land Fires by Indigenous People with Local Wisdom Approach in the Middle Sentence Sadjid, Juriyah; Widen, Kumpiady; Heriamariaty, Heriamariaty; Segah, Hendrik
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3165

Abstract

The complex interaction between formal legal systems and indigenous local wisdom in managing forest and land fires in Central Kalimantan highlights the need for a nuanced regulatory approach. This study aims to explore how local wisdom is integrated into the formal legal framework governing forest and land fires by indigenous communities in the region. Conducted from September 2023 to April 2024, the research employed qualitative methods, including purposive sampling through interviews, observations, and field studies on local wisdom, focusing on community members and government agencies in Gunung Mas and Murung Raya regencies. The findings reveal that legal decisions concerning forest and land fires must incorporate the deep-rooted traditions and practices of indigenous communities, particularly those of the Dayak people. Their traditional agricultural practices and rituals, including pre-land use ceremonies, are integral to land management and fire prevention. This study concludes that aligning legal frameworks with local wisdom not only respects cultural heritage but also enhances the effectiveness of fire management policies. The implications suggest that policies should integrate traditional practices to create a more adaptive and sustainable legal system
Beef Cattle Development with Integrated Farming System Model Based On Land Area In Minahasa District Lainawa, Jolyanis; Endoh, Eusebius K. M.; Oroh, Franky N. S.
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3510

Abstract

The objective of the study was to assess the economic, ecological, and social feasibility of integrated farming between beef cattle and food crops (rice and corn) and beef cattle and vegetables across different land area treatments (1-5 hectares). The research was conducted in Minahasa Regency from March 2024 to July 2024. The sample was determined using a stratified random sampling method. The research indicators included economic feasibility, ecological feasibility, and social feasibility, with measurement variables including (1) production costs, (2) production acceptance of cow dung waste (solid and liquid), (3) inorganic fertilizer requirements, and (4) organic fertilizer contribution to inorganic fertilizer substitution. Data analysis was conducted using the R/C, KTP/KBP, and KPO/KPA formulas. The results of the analysis indicated that the integration of beef cattle with rice, corn, and vegetable crops achieved values of economic and social feasibility greater than 1. This is interpreted to mean that any increase in production costs is followed by an increase in benefits and any increase in organic fertilizer production is followed by a corresponding contribution to replacing inorganic fertilizers. However, the availability of organic fertilizer has not been sufficient to replace the use of inorganic fertilizers in almost all land area treatments, as organic fertilizer production does not meet the required needs. Therefore, farmers still depend on inorganic fertilizers
Determinants of the Effectiveness of Risk Management Implementation with Organizational Culture as a Moderating Variable Rinaldi, Rinaldi; T, Sutrisno; Prihatiningtias, Yeney Widya
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3406

Abstract

This study aims to investigate the impact of human resources, budget allocation, and regulations and policies on the effectiveness of risk management implementation, with organizational culture as a moderating variable. The research employs a survey-based quantitative approach, utilizing questionnaires distributed to employees in Echelon II Work Units at the Head Office of the Ministry of Public Works and Housing. Data analysis is conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The findings indicate that human resources, budget allocation, and regulations and policies positively influence the effectiveness of risk management implementation. Furthermore, organizational culture does not enhance the positive effect of human resources on the effectiveness of risk management implementation. However, it diminishes the positive effect of the budget and amplifies the influence of regulations and policies on the effectiveness of risk management implementation.
The Impact of AirAsia's Professional Training and Education and Other Factors on Customer Loyalty Song, Ng Hee; Paul, Gadi Dung; Yisi, Lu; Jiarui, Ma; Zunqi, Ma; Sihao, Liu; Chauhan, Himanshi; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3507

Abstract

AirAsia began operations in late 1996 and has emerged as Asia's foremost low-cost airline over the past two decades. Considering that airplanes are now the primary mode of travel, customer satisfaction with the airline's service is paramount. In this context, professional training and education is crucial. The main objective of this paper is to examine the relationships between professional training, education and talent customer satisfaction among AirAsia customers. Data will be collected and analyzed from 100 students and 100 community members to explore the impact of professional training and education on customer satisfaction, and to deepen the understanding of their relationship. This study highlights the significant role that professional education and training play in enhancing customer satisfaction which will eventually lead to customer experiences and loyalty
Customer Trust, Satisfaction, and Brand Loyalty: A Study on Mixue Ice Cream & Tea in Malaysia Najwan, Hala; Jian, Oh ZI; Goh, Wen Kai; Foo, Yong Teng; Azali, Fatimah Az Zahraa`; Gao, Xi; Tripathi, Arya; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3504

Abstract

This study investigates customer satisfaction, trust, and loyalty within Malaysia's low-end milk tea industry, with a focus on Mixue Ice Cream & Tea. While previous research has predominantly examined how factors such as taste, perceived price, and service quality impact customer satisfaction, this study aims to bridge the gap by exploring the transition from customer loyalty to brand loyalty and its subsequent effect on brand competitiveness. Utilizing a quantitative approach, online surveys were administered to milk tea consumers across Malaysia. Our findings offer insights into brand loyalty and identify important predictors. Our study provides strategic recommendations to enhance Mixue Ice Cream & Tea's brand loyalty, thereby increasing its competitiveness in the F&B sector. Our research contributes to the existing literature by detailing how customer satisfaction and trust evolves into strong brand loyalty, highlighting the roles of customer trust and satisfaction in fostering overall customer loyalty.
The Correlation Between Archetype Personality and Business Success in Small & Medium Enterprises in Java Island Wikantiyoso, Bimo; Riyanti, Benedicta Prihatin Dwi; Suryani, Angela Oktavia; Soeharso, Sonny
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3516

Abstract

Intense competition and unpredictable conditions have made problem-solving more challenging. Unlike the relatively stable markets of the 20th century, today's world is characterized by VUCA: volatility, uncertainty, complexity, and ambiguity. SMEs, which make up the majority of businesses globally, are particularly affected by these changes. Entrepreneurs, as the driving force behind SMEs, play a crucial role in both developing and developed economies. Their contributions significantly impact economic growth, as recognized by governments. Research indicates that personality traits can accurately predict business behavior and success, emphasizing that entrepreneurship is a dynamic process requiring continuous effort to deliver products or services that bring financial and personal rewards. The archetype approach, which explores personal dynamics and environmental interactions, provides insights into entrepreneurial success. Archetypes represent patterns of perception, memory, and action that align with ancient motivational and emotional systems, helping to explain how the mind navigates social complexities. The Hero's Journey as an archetype framework offers a valuable perspective on personal development in a career context, addressing universal human motivations across cultures.
Prediction of Archetype Personality on Competence and Entrepreneurial Success: Phase-By-Phase Analysis Wikantiyoso, Bimo
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3517

Abstract

This study aims to present a conceptual model and provide empirical evidence regarding entrepreneurial archetype and competence in influencing entrepreneurial success, particularly in Small and Medium Enterprises (SMEs). Previous research has found that individual factors such as personality and competence play a significant role in business success. However, the literature on entrepreneurial personality lacks discussion on the role of archetypes in business success. The archetype approach attempts to explain the basic patterns of personal dynamics in self-resource management and environmental interaction. This study uses the Hero's Journey archetype to explain the entrepreneurial journey, comprising 12 archetypes divided into three phases: initiation, journey, and return. The entrepreneurial competence approach by Spencer & Spencer, explaining 13 capabilities, and the business success concept by Kaplan & Norton, addressing financial, internal business processes, and employee satisfaction, are used. The study involves 500 entrepreneurs in Java using Structural Equation Modelling (SEM). The results show that each phase of the archetype journey significantly affects entrepreneurial competence and success. This study offers a new understanding of entrepreneurial personality using the archetype approach, highlighting its importance in enhancing business success.
Analyzing the Impact of Coffee Company’s Marketing Campaigns and Brand Awareness on Consumer Purchase Intention Paul, Gadi Dung; A/P Perak Kerof, Chaleeda; Hui Xin, Ang; Binti Andek Mohd Yasin, Andek Farzana; Jingrui, Chen; Chauhan, Akanksha; Hee Song, Ng
Journal of The Community Development in Asia Vol 7, No 3 (2024): September 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i3.3491

Abstract

Starbucks, the largest coffeehouse chain, operates in 14 distinct markets across the Asia Pacific region, renowned for its diverse coffee and tea consumption cultures. Starbucks, an established company in the worldwide coffee sector, makes huge investments in creative marketing techniques to attract and keep consumers. Starbucks faces competition as consumers increasingly prefer locally sourced products and flavors. Our study investigates the primary impacts of Starbucks' marketing campaigns on consumer purchase intention in Malaysia and India. We are using quantitative surveys as part of our technique approach to collect detailed information on the perspectives and behaviors of consumers. Data were collected from 150 Starbucks customers through surveys. Our results indicate that Starbucks' marketing campaigns significantly influence consumer intention in these regions. Our findings highlight the importance of brand awareness and marketing campaigns in shaping consumer purchase intentions. Our study offers valuable insights for Starbucks to enhance the effectiveness of its marketing campaigns and boost consumer purchasing power.

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