Kata Kita: Journal of Language, Literature, and Teaching
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
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<![CDATA[Childhood Trauma Aftermath on the Adult BoJack Horseman ]]>
<![CDATA[Sophie Ariella Tanujaya]]>;
<![CDATA[Liem Satya Limanta]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.380-387
<![CDATA[In recent decades, adult animation has garnered its own audience due to its mix of dark humor and slash of reality. One popular series is BoJack Horseman. The show intrigues me because throughout its six seasons, it manages to show how childhood trauma deeply affects BoJack, the main character, as an adult. In this study, we want to analyze the root causes of BoJack’s childhood trauma and the coping mechanisms he did. The findings of this research suggest that there are two main reasons: maltreatment from caretakers and loss of a loved one. Furthermore, there are four forms of maltreatment from his parents: hurtful words, broken marriage, domestic abuse, and gaslighting/guilt tripping. To cope with his trauma, BoJack used four strategies: escapism, dark humor, suicide attempt, and professional help. Through a combination of these four strategies, BoJack was forced to deal with his childhood trauma to become a better person.]]>
<![CDATA[Increasing Maru Design’s Brand Awareness by Making a Promotional Video ]]>
<![CDATA[Amerine Tabita]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.322-328
<![CDATA[Maru Design's main target market is start-up businesses and small to medium business owners, ranging between 20 to 30 years old. Due to COVID-19, Maru Design had a problem managing and dividing the team because the company lacked workforce. Consequently, Maru Design’s Instagram and YouTube page tended to be inactive. As a result, Maru Design was experiencing low brand awareness problem. I conducted an online questionnaire to 102 people who were representatives of Maru Design’s target market, which was Surabaya citizens between the ages of 20 and 40. The solution was creating a promotional video in partnership with Maru Design. This promotional video can be used to increase the brand awareness of Maru Design by showing the unique selling point (USP) of the company. The promotional video was made by applying theories in the steps of making a promotional video (Maguire, 2016) and language used (Samantha, 2014). This video is aimed at improving the company’s brand awareness for future clients. Keywords: Brand Awareness, Promotional Video, Branding]]>
<![CDATA[Rhetorical Devices Used by Content Creators to Address the Boycott of the Game Dead by Daylight ]]>
<![CDATA[Reynald Setyawan]]>;
<![CDATA[Samuel Gunawan]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.284-291
<![CDATA[This study was conducted to analyze the rhetorical devices used by Otzdarva, an affiliated content creator to Behaviour Interactive Inc., and Scott Jund, an unaffiliated content creator, to address the boycott of the game Dead by Daylight. In addition, the writer observed the similarities and differences in the rhetorical devices used by both content creators. In conducting the study, the writer used the rhetorical devices theory by Harris (2018) and the audience design model by Bell (1984, as cited in Seargeant and Tagg, 2014). This study was done using a descriptive qualitative approach. The findings show that Otzdarva used all rhetorical devices from the transition category and five rhetorical devices from the restatement category, while Scott Jund used all rhetorical devices from the transition category and six rhetorical devices from the restatement category. This study showed that the difference in audience roles creates differences in how content creators use rhetorical devices.]]>
<![CDATA[The Single Path: A Novel Breaking The Shackle of Marital Pressure ]]>
<![CDATA[Jeannette Sharon Kathleene Tengkilisan]]>;
<![CDATA[Liem Satya Limanta]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.192-200
<![CDATA[Marital pressure is one of many cultural problems still existing in Indonesia. Research has shown that Indonesians tend to push individuals to get married as an act of conforming to the cultural dominion. This happens because being unmarried is seen as problematic or uncommon. Worst of all, most Indonesians tend to use the existence of marriage as a standard for value and happiness. This negative belief against unmarried individuals is known as singlism. It includes the act of discriminating, stigmatising, and stereotyping singles. Acknowledging this problem, the writer used the theory of Singlism and the Transactional Theory of Stress and Coping to help create a creative thesis in the form of a satirical novel. This creative thesis aims to show that happiness and value cannot be based on marriage. In the end, this creative thesis managed to show that marriage does not always guarantee happiness and life fulfilment.]]>
<![CDATA[Semiotic Analysis of Sephora’s Beauty Campaign Video ]]>
<![CDATA[Josephine Valencia Chan]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.314-321
<![CDATA[Social campaign has gained its popularity over these past years. With the rapid business development, many brands compete with each other to create a simple campaign video but still has a meaningful story. To analyze the data, the writer use semiotic approach. This study aims to discover the meaning of verbal and visual signs, and in what ways those meanings are conveyed in Sephora’s The Unlimited Power of Beauty video. The findings show that in The Unlimited Power of Beauty video, Sephora strives to redefine the term of beauty which cannot be determined merely by particular criteria such as having a white and flawless skin, but beauty can be defined in all forms, sizes, and ages through the verbal and visual signs.]]>
<![CDATA[Translation Strategies Used in BCA’s Company Profile ]]>
<![CDATA[Jenifer Djobul]]>;
<![CDATA[Julia Eka Rini]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.225-230
<![CDATA[This study is done to analyze the translation strategies used in order to translate BCA company profile from Indonesian to English. In doing the study, the writer uses Baker’s (2018) eight translation strategies as the main theory. The methodology of this study is using the descriptive qualitative approach. The result of the study shows that the translator of BCA company profile is using six out of eight Baker’s (2018) translation strategies (translation by a more general word, translation by a more neutral/less expressive word, translation by a cultural substitution, translation by paraphrase using related word, translation by paraphrase using unrelated word, and translation by omission) in order to translate BCA company profile. The loan word and illustration strategies are both not used in the company profile translation. There is also a part which is non-translation.]]>
<![CDATA[Jaegu Song’s Borderline Personality Disorder in the Webtoon Girls of the Wild’s ]]>
<![CDATA[Suzatte Siphra Kezia Tandidatu]]>;
<![CDATA[Liem Satya Limanta]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.349-357
<![CDATA[This study aims to analyze the classification of Jaegu Song’s borderline personality disorder in the webtoon Girls of the Wild’s. This thesis will use borderline personality disorder theory to analyze Jaegu Song’s behavior and the change in his personality by looking at his actions, dialogues, monologues, and flashbacks. This study analyzes what mental illness Jaegu Song suffered from by finding the symptoms, causes, and effects according to borderline personality disorder theory. It shows that in the webtoon Girls of the Wild’s, Jaegu Song suffered from Borderline Personality Disorder. It can be found that someone might have developed a specific mental illness, even when they appeared to be alright or showed a relatively normal behavior, and sometimes there must be some reasoning on why someone might be seen as problematic or seen as a bad person.]]>
<![CDATA[Sinners for Love: A Screenplay Exploring the Destructive Nature of Obsessive Love ]]>
<![CDATA[Princessa Nathania Yuwono]]>;
<![CDATA[Ribut Basuki]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.172-178
<![CDATA[This thesis is created with the purpose to explore the destructive nature of obsessive love from its reasonings, symptoms, and how it affects people around the perpetrator. While love is a widely-known emotion that has been a norm for everyone, many still do not know the dark side of too much love, which can be the result of mental illnesses such as obsessive love disorder and many more. Obsessive love disorder itself is a mental disorder where someone has an overwhelming obsessive desire to possess and protect another person. Using screenplay as the form and drama-thriller as its genre, I will show the development and symptoms of obsessive love disorder through Sinclair as the main character. She will also show how she manipulates people around her to fulfill her love obsession. In the screenplay, Sinclair will manipulate Charlot’s love for her by using him to get the man she obsessively loves.]]>
<![CDATA[Lukas: A Novella Revealing Low Socioeconomic Condition as a Risk Factor of Schizophrenia ]]>
<![CDATA[Nicholas Valentino Handoko]]>;
<![CDATA[Liem Satya Limanta]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.276-283
<![CDATA[Recent world crises have caused millions to relocate. However, upon reaching their destination, immigrants often suffer from mental health problems. This work addresses how an immigrant status increases one’s likelihood to develop the early symptoms of schizophrenia and how to recover. It does so by using Blair Wheaton’s theory of the sociogenesis of psychological disorder and a phenomenological and participatory research written by Larry Davidson and his colleagues. It warrants a publication of the phenomenon in a creative form. This novella explores the perspective of Lukas Bertram, a wanted politician who left Earth for the planet of Morael, where he would try to survive amidst discrimination, give up, succumb to schizophrenia, and eventually recover. According to the findings, Lukas’ fatalism became the mediating variable between low socioeconomic status and his initial development of schizophrenia. Overcoming fatalism by reestablishing social connection and sense of control, thus, sparked his recovery process.]]>
<![CDATA[Adopting and Challenging Traditional Gender Roles in 90s Sitcom Friends ]]>
<![CDATA[Clarissa Angelia]]>;
<![CDATA[Liliek Soelistyo]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.252-260
<![CDATA[Sitcom has been worldwide famous since the 1950s. Friends is one of the most well-known sitcoms, telling the story of friends who lived in New York City during their youth. I will analyze gender roles issues in Friends. In this study, I will analyze how the six main characters adopt traditional gender roles and how the six main characters eventually challenge them. I use several theories, such as traits of traditional gender roles, theory of gender roles orientation, and theory of egalitarianism. My analysis demonstrates that each of the six main characters adopted at least one trait of traditional gender roles at the beginning of the series. The traits they adopted will be categorized by their personal attitude, social behavior, value, self-concept, and career choice. By the end of the series, the six main characters had eventually challenged traditional gender roles and adopted more to the Egalitarianism theory.]]>
