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Dwi Setiawan
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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 11 Documents
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Search results for , issue "Vol 5, No 3 (2017)" : 11 Documents clear
The Perceived Meanings of Thailand Tourism “Pad Thai” Video Advertisement by Thais and Indonesians May Magnolia Ongky Wijaya
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 3 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.3.85-92

Abstract

This thesis is a study about observing the perceived meanings produced by Thai and Indonesian respondents as respondents from different national identities can produce different perceived meanings. The process of analysis is that the writer analysed the differences between Thai and Indonesian respondents’ perceived meanings after finding out the perceived meanings from both of the respondents. The writer also analysed how meanings are perceived in Thailand tourism “Pad Thai” video advertisement ased Process of Signification using The Piercean Model as well as denotation and connotation. The study uses descriptive qualitative approach. The writer of this study found out several findings. The finding is that in perceiving, Thai respondents tend to relate the data with their personal experiences based on facts while Indonesians respondents’ perception tends to relate their emotion. From this study, the writer believes that the result will help readers understand the influence of national identity in perceiving meanings from an advertisement.

Page 2 of 2 | Total Record : 11

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