Kata Kita: Journal of Language, Literature, and Teaching
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Articles
20 Documents
Search results for
, issue
"Vol 7, No 1 (2019)"
:
20 Documents
clear
<![CDATA[Speech Acts in GEICO’s Short Stories and Nursery Rhymes Advertisements ]]>
<![CDATA[Ivana Tehuayo]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.9744/katakita.7.1.42-47
<![CDATA[In this study, the writer analysed the visual and the verbal data from four of GEICO’s 2010 advertisement campaign using speech acts theories. The illocutionary acts that are found in the advertisements are representatives (16), followed by expressives (4), and directives (4). Through the speech acts types and the visuals, GEICO wants to persuade the audiences to emotionally believe in their company and hopefully use their insurance service. From this study, the writer wants to say that through constructing and formulating the right words in literary works adaptation, one can create a powerful promotion tool that will persuade the audiences to do some beneficial future actions for the speaker. Key words: Speech act, nursery rhyme, short story, advertisement, persuasion, emotional connection.]]>
<![CDATA[Stereotyping and Othering of Non-White Characters in “Harry Potter” Movies ]]>
<![CDATA[Nadia Adelia]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.9744/katakita.7.1.14-21
<![CDATA[This thesis focuses on the way the non-white characters, such as Black and Asian, are portrayed in Harry Potter movies. The non-white people are put in the group of unimportant characters. Their characters seem to be portrayed differently compared to the white characters in term of their characterizations. Using film language theory, such as body language and dialogue, I find there are Stereotyping and Othering towards the non-white characters. I analyze the Stereotyping toward non-white characters such as Cho Chang and Kingsley Shacklebolt as the Asian and Black character using the gestures, facial expression, costumes, and dialogues. I also analyze the Othering towards non-white characters such as Centaurs and Dre Head as the non-human characters using the appearance, accents, and costume. Also, the Yule Ball costume for Cho Chang and Patil twins also shows exoticism because of the races of the characters. Keywords: Racism, Stereotyping, Othering, Representation, Fantasy Fiction]]>
<![CDATA[Break Time Bully-Victim: Exploring What Makes an Individual Commit Bullying and How It Affects Him ]]>
<![CDATA[Yonas Putra]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.9744/katakita.7.1.116-122
<![CDATA[When we talk about bullying, the focus is usually about the victim and exploring how will the victim survive from that and how he overcomes that problem. However, the creative work that I make is different from the usual story. In my creative work, the point of view of story will be from a teenager who commits the bullying. In my story, it will talk about why my main character commits the bullying until he killed his classmate. He does not realize that he is manipulated by his friend and also his upper classmate called Max. The story will reveal why Ronald can become a bully in senior high. The main theme that is used in this work is how guilt changes a person’s personality and way of thinking. His desire to get acknowledgement when he enters senior high and does not want to repeat the same experience in junior high makes him become a bully in senior high. The story is presented through the genre of psychology and focuses on bullying and story behind it. Keywords: bullying, bully-victim, frenemy, Difficult home life, crime.]]>
<![CDATA[Increasing the Brand Awareness of Sans Power’s Consumers in its Marketing Booklet ]]>
<![CDATA[Claudia Marselina]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.9744/katakita.7.1.91-95
<![CDATA[This paper aims at overcoming the problem faced by Sans Power by creating a marketing booklet as the solution. Sans Power is a trading company selling solar-energy products, like solar water pumps and solar panels. It offers a variety of solar water pumps based on the function, which are Submersible Solar Pump, Surface Solar Pump, and Solar Pool Pump. The main problem Sans Power is currently facing is the salespeople find it hard to explain to its customers and prospects about the uniqueness of buying Sans Power’s products. Therefore, a marketing booklet emphasizing the uniqueness of the products would be a solution. The marketing booklet will become the tool for the sales and marketing team to offer the unique benefits the customers can get. It will also make customers know more about Sans Power’s products and services, which can attract them increasing the sales. Keywords: promotion, promotional tool, marketing booklet, brand, brand awareness, unique selling point.]]>
<![CDATA[The Study of Teacher Role in Writing 3 Class at the English Department of Petra Christian University ]]>
<![CDATA[Carmelia Lay]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.9744/katakita.7.1.48-55
<![CDATA[In this study, the writer discussed types of teacher role in Writing 3 class at English Department of Petra Christian University. The purpose of this study was to find out the types of teacher roles and different treatments between regular and repeater students. The subject of this study was a lecturer teaching Writing 3 class at English Department of Petra Christian University. The theories used by the writer were types of teacher roles in writing class by Harmer (2007) and Richards (2015). The writer used classroom observation and video recording to collect the data. The findings of this study revealed that there were eight types of teacher role out of nine seen in Writing 3 class which were resource/facilitator, feedback provider/evaluator, motivator, expert writer, cultural informant, collaborator, investigator, and problem solver. As for the treatment, there were different treatments between regular and repeater students. From this study, it could be concluded that the teacher played eight roles out of nine types of teacher roles based on what the students needed and the teacher gave more attention to the repeater students. Key words: Teacher roles, repeater students, regular students, treatment]]>
<![CDATA[Increasing the Brand Awareness of PT. Erindo Mandiri’s Products through a Website ]]>
<![CDATA[Jocelyn Liando]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.9744/katakita.7.1.22-26
<![CDATA[A website is important because it would increase the brand awareness of a product or service for brand awareness is closely associated with promotional tool. The goal here is to promote and introduce the product or service of a business to the public. PT. Erindo Mandiri was established in 1990 as a manufacturer of mineral water. The main product of the company is Aquase mineral water that have different packaging - cups, bottles, and gallons. The main problem the company is facing is the low brand awareness of their products. The problems make only few people know about the products. This problem led PT. Erindo Mandiri to have a low-income rates problem. This inability is caused by the lack of appropriate tool used by the salesperson to explain and promote the products to agents and retailers. Therefore, the solution to PT. Erindo Mandiri is to improve or change the current website. This website can help the marketing staff to promote the company’s product more effectively to agents and retailers. Then, they will be attracted to buy our products and do partnership with the company. Keywords: brand awareness, promotional tools, company website. ]]>
<![CDATA[Anti-Imperialism in “Max Havelaar” ]]>
<![CDATA[Bintang Winarso]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.9744/katakita.7.1.123-129
<![CDATA[This thesis analyzes how Multatuli shows anti-imperialism through the characters of Max Havelaar and Stern in Max Havelaar. The aim of the thesis is to prove that Max Havelaar and Stern embodies anti-imperialism from their author, Multatuli through their actions, ideas, and commentaries. The analysis of the characters uses theory of imperialism and anti-imperialism. The analysis of the characters is then connected to the real-world perspective of social, culture, and economy that happened around 1850s, by using the theory of new historicism. The results of the analysis show that Max Havelaar and Stern proved their anti-imperialism by fighting against economic, cultural, and political imperialism.]]>
<![CDATA[The Perceived Meaning of Verbal and Non-Verbal Expressions in Chitato “Life is Never Flat” Advertisement ]]>
<![CDATA[Clarista Gunawan]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.9744/katakita.7.1.96-100
<![CDATA[This thesis mainly deals with verbal and non-verbal expression to uncover hidden messages in the video commercial of Chitato themed ‘Life is Never Flat’, starred by Agnes Monica, taken from Youtube Channel. The writer focuses on the lyrics, the actress, as well as the colors involved in the scenes, and relates them to the theories of Chandler on verbal and non-verbal expression in order to find perceived meanings. In the analysis, the writer uses the theories to find out some hidden messages got by respondents after they watch the video commercial. In the analysis, the writer used descriptive qualitative method as her approach to describe meanings in the advertisement as her research. The respondents participated in the interview in order to find the hidden messages are ten people, consisting of old and young people. Based on the analysis, the writer has found out that the commercial of Chitato’s delivered denotation and connotation through its lyrics, the actress, and the colors. In conclusion, based on the result, the writer has found that Chitato’s advertisement invites audiences to feel great and enjoy their day by spending time with Chitato. Keywords: perceived meanings, advertisement, descriptive qualitative]]>
<![CDATA[Natural White Pinkish Fairness Advertisement ]]>
<![CDATA[Ignacia Petrina]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.9744/katakita.7.1.56-63
<![CDATA[This study observes the perceived meanings towards perceived meanings stated by people with different skin colors towards a skin whitening product advertisement. The subjects for this research are people with dark and fair skin. The writer used the theory of perceived meaning, semiosis, representation, interpretation, and light-skinned beauty in Indonesia to analyze the perceived meanings. The study used descriptive qualitative approach to reveal the perceived meanings of the respondents in a systematic way. From this study, it was found that skin color was one of the factors that affects the process of perceived meaning. Dark skin respondents produced perceived meanings that dark skin was beautiful. Meanwhile, fair skin respondents agreed that fair skin equaled beauty. However, they also produced similar perceived meanings due to the similar culture and common stereotype. Key words: Advertisement, Verbal Expressions, Visual Expressions, Perceived Meaning.]]>
<![CDATA[Providing Visual Aids (Posters) for English Lesson Grade One in ABC Elementary School ]]>
<![CDATA[Johanna Limarsono]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.9744/katakita.7.1.27-31
<![CDATA[This final project is based on the writer’s internship in ABC Elementary School from March 12th to June 8th, 2018. The writer thought that it was a good solution to make and provide posters as the final project because of the problem she found during her internship in ABC Elementary School, that is, students’ lack of English vocabulary. The students seemed they did not want to participate in the English learning because the English book used in class was quite difficult for grade one students. The writer created posters to provide the students learning tools so that the students can follow and participate the teaching-learning process actively. By having interesting posters with their uniqueness (3D poster, removable poster, and etcetera), the students are expected to feel more interested in knowing and learning English vocabulary. These posters can help to support the teaching-learning process. Keywords: Posters, 3D Poster, English Vocabulary, Project]]>
