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Dwi Setiawan
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katakita@petra.ac.id
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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 13 Documents
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Search results for , issue "Vol 9, No 1 (2021)" : 13 Documents clear
Increasing Brand Awareness of Sunshine Children Centre by Highlighting its Unique Selling Points in a Promotional Video Stephanie Sutanto; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.1-7

Abstract

Sunshine Children Centre, Semarang is an English Course established in 2005 by Sri Mulyani Gondowardono. This course teaches students from young toddlers up until Grade 6. Sunshine Children Centre’s main problem is the decreasing number of students due to the changes from offline to online classes and the fact that this course does not have any promotional tool. Therefore, after considering many factors, the best solution is to make a promotional video and upload it to social media platforms such as Instagram. The duration of the video is only a minute as a promotional video should not last longer than two minutes (Klass, 2018). The video highlights all of the three Unique Selling Points (USPs). The first USP is that this course helps students in their homework and give additional assignments. Second, it offers courses for small groups and private students while the last USP is that it accepts students from both regular and immersion curriculum. By having an engaging promotional video, Sunshine Children Centre will expectedly be able to attract new customers and maintain existing students.Keywords: online learning, promotional video, Unique Selling Points
Increasing Brand Awareness of Keka Catering Through Social Media “Instagram” Kezia Callista
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.8-13

Abstract

This creative thesis to solve the problem that KeKa Catering has. KeKa Catering is different with the general catering which serve it daily and has same menu. However, KeKa Catering has different menu which are Banjarmasin’s foods and snacks. Their problem is there is still many people who do not recognize their brand or product. Even though KeKa Catering already has their promotional tool, which is Instagram, but they do not use it properly. That is why developing their Instagram account is the best way. It is because will cost less than marketing booklet and the other tools. There are 12 contents on their Instagram account. The customer of KeKa Catering is around 25 until 35 years old. That is why I use slang or internet word for the choice of language. With Instagram the target customers are broader, and many people will recognize easily.Keywords: brand awareness, catering, social media, Instagram
Increasing The Brand Awareness of KONOPA to Its Customers through Instagram Account Management Maichel Perdana Korompis
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.73-81

Abstract

KONOPA or Komunitas Noken Papua is an official trade brand registered by the Papua Legal Department and Human Rights Department since 2011 located in Jayapura, Papua. KONOPA's main product is Noken, a multifunctional knotted or woven bag of Papuan. Unlike other online-based Noken sellers, KONOPA has its own production space in making Noken. However, I found that there was a lack of audience interaction in KONOPA’s social media activity as well as the problem. After conducting an interview, the customers mostly were not interested in discovering the information KONOPA provided. Therefore, it is necessary to update the ways in promoting in order to increase consumer engagement. Thus, I designed some Instagram content and display pictures. These works would be beneficial for the organization to draw back the customers’ attention and buy the products. Based on the final result as well as the solved problem, the average number of the audience interaction has increased.Keywords: Brand awareness, Social Media Management, Instagram, Consumer Engagement

Page 2 of 2 | Total Record : 13

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