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Moh Shidqon
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INDONESIA
Business and Entrepreneurial Review
Published by Universitas Trisakti
ISSN : 08539189     EISSN : 22524614     DOI : https://doi.org/10.25105/ber
Core Subject : Science,
Decision Sciences, Operations Research & Management
Business and Entrepreneurial Review is published by Program Pascasarjana Universitas Trisakti. The editorial receives general writing, management and entrepreneurship areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing is the result of field research. The evaluation process of papers submitted depends entirely on the "Blind Review" designated by the editor in chief in accordance with the reviewer’s expertise.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol. 26 No. 1 (2026): April" : 3 Documents clear
The Role of Content Marketing, Influencer Marketing, Online Customer Reviews, and Celebrity Endorsements on Purchase Decisions on the TikTok Social Commerce Platform Sanapang, Gracela Marisa; Chendana, Melissa; Liadi, Tasya; The, Rivandy Leonardy Utama; Eveline, Claudia
Business and Entrepreneurial Review Vol. 26 No. 1 (2026): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v26i1.24730

Abstract

This study investigates how four TikTok-based communication levers: content marketing, influencer marketing, online customer reviews, and celebrity endorsement, jointly shape consumers’ purchase decisions in a social commerce setting. Drawing on the Elaboration Likelihood Model, Source Credibility Theory, and the Stimulus–Organism–Response framework, the research conceptualises these levers as concurrent persuasive cues operating within a single short-video platform. Data were collected through a cross-sectional survey of 145 Gen Z TikTok Shop users in Indonesia using a structured self-administered questionnaire. All constructs were modelled reflectively and estimated with variance-based structural equation modelling (PLS-SEM). The measurement model demonstrates satisfactory reliability and convergent validity, while the structural model achieves good fit (SRMR = 0.071) and explains 60.7% of the variance in purchase decision. The results show that content marketing, influencer marketing, online customer reviews, and celebrity endorsement each exert a positive and significant effect on purchase decisions, with online customer reviews and celebrity endorsement emerging as the strongest predictors. These findings portray TikTok Shop as an integrated persuasion environment in which branded content, peer evaluations, influencers, and celebrity cues reinforce one another in moving users from viewing to buying. The study extends social commerce literature by simultaneously modelling multiple communication forms on a single platform and clarifying their relative impact in an emerging market youth segment. Practically, it highlights the need to prioritise credible user reviews and carefully matched celebrity partnerships, supported by consistent brand content and authentically perceived influencers, to convert social traffic into actual purchases.
Understanding Women's Labor Complexity in East Java: A Multidimensional Study Misnanto, Misnanto; Restri Ayu Prabandari; Susanto
Business and Entrepreneurial Review Vol. 26 No. 1 (2026): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v26i1.24641

Abstract

Amid promises of meritocracy and rapid economic growth in East Java Province, harsh realities still affect female graduates. The majority of employed women (68.94%) work in the informal sector, and rural female workers (36.70%) often serve as unpaid family workers. Even in urban areas, most women (38.40%) remain concentrated in low-wage jobs. This study explores work readiness and systemic barriers using a mixed-method explanatory sequential approach. The quantitative phase analyzed data from 27 universities in East Java with 143 respondents using PLS-SEM via SmartPLS software, mapping relationships between individual capacity, institutional support, curriculum relevance, gender barriers, and labor market expectations. Results indicate that individual capacity and labor market expectations significantly affect work readiness, with curriculum relevance acting as a critical mediator. The qualitative phase involved in-depth interviews with 20 female graduates from East Java universities, revealing invisible pressures—social expectations, domestic burdens, and gender stereotypes—that hinder employment and career advancement. By integrating four main theoretical frameworks: Human Capital, Mismatch, Gendered Labor Market, and Ecological Systems, the study demonstrates that work readiness is not merely a skill issue but a product of a complex social, educational, and cultural ecosystem. The study provides cross-sector policy recommendations, including curriculum reform, revitalized career centers, gender-responsive training, and supportive government incentives to promote equitable employment for young women.
Behavioral and Cultural Control in Supporting Organizational Sustainability Syahrudin, Muhammad Syahrudin; Amelia Setiawan; Hamfri Djajadikerta
Business and Entrepreneurial Review Vol. 26 No. 1 (2026): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v26i1.25042

Abstract

This study closely examines how research on behavioral control and cultural control has developed within management control systems. It also looks at how these two types of control work together to help organizations reach sustainability and the Sustainable Development Goals (SDGs), especially SDG 8 (Decent Work and Economic Growth) and SDG 16 (Peace, Justice, and Strong Institutions). The research uses a Systematic Literature Review (SLR) method based on the PRISMA framework. It analyzes 16 selected articles published between 2000 and 2025 from both international (Scopus-indexed) and national (SINTA-indexed) journals. The findings show that research has moved from focusing mainly on structures and psychology to more value-based, ethical, and sustainability-centered control models. The literature indicates that behavioral control works best when it is part of a strong cultural control system. This allows organizations to align their formal monitoring with shared values, ethical standards, and employee self-regulation. When both types of control are used together, they help improve organizational performance, ethical behavior, employee well-being, and the ability to adapt to digital and sustainability-focused environments. However, the review also points out some challenges, such as being too controlling, cultural mismatch, psychological burnout, and resistance to digital monitoring. This study helps by offering a combined framework that shows how behavioral and cultural control can work well together for sustainable organizational management. It also suggests that future research should consider different contexts, cross-cultural factors, and longer time periods.

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