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Jurnal Manajemen dan Pemasaran Jasa
Published by Universitas Trisakti
ISSN : 02163780     EISSN : 24429732     DOI : 10.25105/jmpj
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and scope.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 17 No. 1 (2024): Maret" : 10 Documents clear
The effect of antecedent variables to improve performance while working from home: Study of teachers at private school in Greater Jakarta Purba, Sylvia Diana; Pramono, Herry; Christy, Diona; Yacob, Yusman; Efendi, Efendi
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i1.18251

Abstract

During the pandemic, many work activities were carried out online, which was called Work from Home (WFH). Likewise, teaching and learning activities in schools are also affected by the online system in the distance teaching and learning process. This research was conducted during the pandemic to determine job satisfaction and performance of teachers with the job characteristic model, subjective well-being, and work climate as variable antecedents during WFH work where job satisfaction is a mediating variable in improving performance. The research was carried out at a private school foundation in the surrounding area of ​​Jakarta. The research respondents were 118 teachers using a convenience data sampling technique using a questionnaire with a Likert scale. The research model uses SEM and data is processed with PLS version 3.0 software. Job Characteristics significantly increase job satisfaction and job performance. Subjective Well-Being can increase Job satisfaction but cannot increase Job Performance, whereas Job satisfaction can fully mediate Subjective Well-Being in increasing Job Performance. On the other hand, job satisfaction can mediate job characteristics on job performance, but not as strongly because the direct influence is stronger. Likewise, at the marginal level, work climate can increase job satisfaction but cannot increase job performance and job satisfaction cannot mediate the influence of work climate on job performance.
Escapism, family and friends, and social interactions: How watching esports increases gaming and in-game purchase intentions Huda, Irfan Nabil; Salehudin, Imam
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.18463

Abstract

The esports industry is experiencing rapid growth, particularly in emerging countries like Indonesia, prompting intense competition among game developers and esports event organizers to enhance the customer experience. This study aims to investigate the factors influencing watching intention, gaming intention, and in-game purchase intention, as well as examine the interrelationships among these variables. Data were collected from 243 respondents through purposive sampling, all of whom have been playing Mobile Legends for over a year, have watched the M3 World Championship eSports match, and have made at least one in-game purchase. The research hypotheses were tested using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The findings reveal that escapism, family and friends, and social interaction positively influence watching intention. Similarly, social interaction and hedonic motivation exhibit a positive effect on gaming intention. Notably, gaming intention serves as a full mediator in the relationship between watching intention and in-game purchase intention. This study contributes to the existing literature by shedding light on how Sports Consumption Motivation not only influences eSports spectators' watching intention but also gaming and in-game purchase intention. It also identifies novel factors, such as social interaction and hedonic motivation, that significantly impact gaming intention. Understanding the factors driving watching, gaming, and in-game purchase intentions enables tailored approaches that prioritize aspects like escapism, social interaction, and hedonic motivation, ultimately informing strategic decision-making and marketing efforts within the eSports industry. These findings inform future research and refine strategies for engaging with eSports audiences, benefiting both academia and industry stakeholders.
Determining employee engagement and its influence on employee performance at holding state-owned enterprises insurance and guarantees Riau Islands region Sentoso, Antony; Muchsinati, Evi Silvana
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i1.18516

Abstract

This study examines factors that determine employee engagement and its influence on employee performance. Furthermore, the independent variables consist of work environment, leadership, training & career development, compensation, team & co-worker relationships, workplace welfare, and organizational policies. The mediating variable in this study is employee engagement. Employee performance is the dependent variable in the implementation of this research. This research processes from primary data obtained from distributing questionnaires to all employees of the Insurance & Guarantee BUMN Holding in the Riau Islands region as many as 114 respondents are the population as well as the sample in this study using a total sampling method. This research utilizes the help of the Smart PLS data processing application. Data Analyzed from making SEM model, Validity and reliability test, and SEM Analysis Research showed that the work environment, leadership, training & career development, compensation, team & co-worker relations, workplace welfare, and organizational policies positively and significantly influence employee engagement and by mediating employee engagement show a significant effect on employee performance. The welfare of the workplace shows no significant results on employee engagement and no significant on employee performance with a mediating variable, namely employee engagement.
The role of entrepreneurial literacy in mediating the influence between digital literacy and internal locus of control on SME development Wardoyo, Paulus; Rusdianti, Endang; Purwantini, Sri
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.18613

Abstract

This research aims to fill the research gap, which shows that there are challenges faced in the development of SMEs, so it is necessary to develop a model from an entrepreneurial perspective by integrating the role of entrepreneurial literacy as a mediator of digital literacy and internal locus of control. This research uses an SEM. The total sample was 125 respondent entrepreneurs in Kendal Regency. The data collection method uses a questionnaire. However, the results of this research also show that one hypothesis, namely internal locus of control, does not influence the development of SMEs. Entrepreneurial literacy is only able to mediate digital literacy in the development of SMEs, while internal locus of control does not mediate. So, the variables used in the model are pretty suitable for SME development efforts, especially those related to digital literacy and entrepreneurial literacy.
Do shopping anxiety and data leakage risks matter to e-commerce customers? Evidence from the largest economy in Southeast Asia Sutarso, Yudi; Suminar, Bagus; Maschudah Ilfitriah, Aniek
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i1.18673

Abstract

Shopping anxiety and data leakage risk are issues in e-commerce in Indonesia, where the House of Representatives issued the Personal Data Protection Law in 2022, which regulates personal data protection.    This study explores the effects of shopping anxiety, data leakage risk, e-service quality, and attitude on intention to reuse e-commerce.  An electronic survey was employed to collect data, and the population is customers who’ve made purchasing activities on Shopee.  This study used purposive sampling to select respondents by the criteria such as customers at least six months as customers, aged 17 and over, and having purchased at least once in the last month.  Questionnaires were distributed to 435 users, where respondents’ answers were based on a seven-point Likert scale, and the data analysis was carried out using PLS-SEM. The findings indicated that e-service quality positively influences attitudes and intention to reuse e-commerce but negatively affects shopping anxiety and data leakage risk.  Moreover, shopping anxiety and data leakage risk moderate the relationship between e-service quality and intention to reuse e-commerce, and gender moderates the relationship between shopping anxiety and intention to reuse e-commerce. Furthermore, the results raise awareness among e-commerce managers and policymakers about the negative impact of shopping anxiety and data leakage risk in e-commerce consumers.
Utilizing social media marketing (SMM) initiatives to create customer brand engagement (CBE) and brand loyalty: Mediating impacts of brand trust, brand awareness, and brand image Salsabila, Salsabila; Hijrah Hati, Sri Rahayu
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.18741

Abstract

This study investigates the influence of brand interactivity, brand involvement, and SMM elements (entertainment, trendiness, customization, EWOM, and interaction) on brand-related outcomes (brand trust, brand awareness, brand image, and brand loyalty) through the role of social media CBE. An online survey was used to collect information from a total of 298 participants who are followers of Netflix Indonesia’s Instagram page selected through purposive sampling. SEM-PLS was used to analyze the collected data. This study finds the significant influence of some of the analyzed SMM variables on CBE and brand-related outcomes. This study also shows the mediating role of brand trust, brand image, and brand awareness. However, the findings do not show any significant influence from entertainment, customization, interaction, and brand interactivity toward CBE. Therefore, the result of this study can be used as a refernce for futher studies and marketers when strategizing social media campaigns.
Navigating the new normal: A study on Indonesian travelers' willingness to pay more post-pandemic using the theory of planned behavior Wijaya, Lianna; Ng, Kah Choon; Sihombing, Pardomuan Robinson; Anita, Tiurida Lily
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.18895

Abstract

One of the industries that have been most negatively impacted by the COVID-19 pandemic is the tourism industry, which has seen a major drop in international travel, an increase in domestic travel, and changes in consumer behavior. This study aims to study the intention of people to travel and the willingness of people to pay more for safety and precautions when traveling. These studies have addressed the matter of the lack of research on changes in the behavior and patterns of travelers. A total of 239 valid questionnaires were collected using an online survey with a purposive sampling technique. The PLS-SEM is employed to test the model. The theory of planned behavior (TPB) as a conceptual framework. Perceived risk influences the attitude of Indonesian Tourists in post-pandemic but has no influence on perceived behavior control. Attitude has a positive and significant direct influence on intention to travel and willingness to pay more. Perceived behavior control influences on intention to travel but no influence on willingness to pay more. Lastly, the intention to pay more does not influence willingness to pay more. The empirical findings have the potential to enhance the implementation of safety precautions in tourism services and the formulation of efficient strategies to revive tourism. This study substantially contributes to the body of knowledge because presented empirical proof of travel behavior patterns in Indonesia in the post-pandemic.
From screen to shopping cart: The effect of congruence, wishful identification, and source credibility on live streaming shopping in Indonesia Notonegoro, Raya; Aruan, Daniel Tumpal Hamonangan
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i1.18994

Abstract

Live streaming commerce is a sales channel that is currently often used by business people to market their products, such as fashion products. TikTok is one of the most used live-streaming commerce platforms in Indonesia. Fashion products are a type of product that has a high number of live streamers with high rankings in the live Shopping feature found on the TikTok platform. Seeing the intense competition among live streamers, researchers searched for factors that can influence parasocial relationships, purchase intentions, and consumer behavioral loyalty in the context of live-streaming shopping. The research was conducted using data obtained from 350 respondents who are active users of TikTok and have watched live-streaming shopping on TikTok. Data were obtained using the non-probability sampling method by distributing online surveys. The results of the tests show that all hypotheses are supported by the data obtained, except those related to the influence of attractiveness and expertise on parasocial relationships or unilateral relationships felt by consumers towards live streamers in live streaming commerce TikTok. This research contributes to business people and live streamers, especially related to growing parasocial relationships, purchase intentions, and behavioral loyalty of TikTok Live consumers.
Attitude and behavior of Indonesian consumers in cross-border online shopping Natalia, Kristina Vika; Dewi, Ike Janita
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.18997

Abstract

Abstract The digital technology enhancement and the COVID-19 pandemic have fastened the growth of cross-border e-commerce. Using the Theory of Planned Behavior as the main framework, we study the effect of belief on the quality of e-website service, customer need for uniqueness, normative beliefs, subjective norms, self-efficacy, and perceived behavioral control on attitude and behavior intention to shop online across national borders. This research provides empirical evidence on Indonesian consumers' attitudes and behavior in cross-border online shopping. Based on 200 respondents’ responses, we analyzed the data employing Structural Equation Modeling and Mean-Difference tests.The results of this study reveal that the antecedents of e-website service quality have significant effects on attitudes which in turn affect cross-border online learning behavior intention, but not for consumer need for uniqueness. This study also shows that marketers should pay attention to the demograhic characteristics of consumers which results in differences in predictors and intention in cross-border online shopping. The research extends the Theory of Planned Behavior by adding consumers characteristics in the context of cross-border online shopping. Global e-business companies need to study antecedents in understanding the complexity of Indonesian consumer online shopping behavior across national borders.
The influence of discipline and allowances on employee performance through job satisfaction as a mediating variable evidence Febiola, Bella; Donal Mon, Muhammad; Setyawan, Agustinus
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.19084

Abstract

The objective of this study is to examine the impact of discipline and allowances on employee performance, using job satisfaction acting as a mediator. This study implements quantitative research methodology. The population under study comprises all employees of BP Batam, amounting to a total of 2,287 individuals. The study included a sample size of 340 employees, which were picked using the Simple Random Sampling approach. The data utilized in this investigation consists of primary data, acquired through the dissemination of questionnaires. The Likert scale is employed as the measurement scale. The research utilizes the quantitative data analysis approach known as Partial Least Square (PLS) method. The study findings suggest that both punishment and allowances have a good and considerable influence on employee performance, both directly and indirectly, by means of job satisfaction as a mediator. This implies that effective self-control and sufficient financial provisions might enhance job contentment, resulting in enhanced employee productivity.

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