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Andi Yulianto
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Journal of Economic and Management (JECMA)
Published by Universitas Muhadi Setiabudi
ISSN : -     EISSN : 27460568     DOI : https://doi.org/10.46772/jecma.v2i1
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of Economics and Management (JECMA) dimaksudkan sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai penelitian bidang ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada Masyarakat luas dan sebagai sumber referensi akademisi. Journal of Economics and Management (JECMA) menerima artikel ilmiah dengan lingkup penelitian pada: Manajemen Pemasaran, Manajemen Keuangan, Manajemen Strategis, Manajemen Operasi, Manajemen Sumber Daya Manusia, E-bisnis, Akuntansi Manajemen, Sistem Pengendalian Manajemen, Sistem Informasi Manajemen, Ekonomi Bisnis, Etika Bisnis, dan Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2022): Februari" : 1 Documents clear
Analisis Strategi Pemasaran dalam Upaya Peningkatan Daya Saing UMKM Kabupaten Bekasi Gatot Sugiri
Journal of Economics and Management (JECMA) Vol. 4 No. 1 (2022): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jecma.v4i1.1057

Abstract

Marketing strategy has an important role for MSMEs. The important role of the right marketing strategy will be able to increase the competitiveness of products produced by MSMEs, especially in Bekasi Regency. In an effort to develop a marketing strategy, complete information is needed regarding the market, consumers and the products needed. Lack of information that supports the determination of marketing strategies will of course make it difficult for MSMEs to compete. The purpose of this study is to analyze the application of marketing strategies in an effort to increase the competitiveness of MSMEs in Bekasi Regency. Method of analysis: using a descriptive approach with qualitative methods through the stages of data reduction, data presentation and drawing conclusions using SWOT analysis. The results of this study are, MSMEs in the Bekasi Regency area are members of the Bekasi Regency MSME Forum community.

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