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Journal of Economic and Management (JECMA)
Published by Universitas Muhadi Setiabudi
ISSN : -     EISSN : 27460568     DOI : https://doi.org/10.46772/jecma.v2i1
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of Economics and Management (JECMA) dimaksudkan sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai penelitian bidang ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada Masyarakat luas dan sebagai sumber referensi akademisi. Journal of Economics and Management (JECMA) menerima artikel ilmiah dengan lingkup penelitian pada: Manajemen Pemasaran, Manajemen Keuangan, Manajemen Strategis, Manajemen Operasi, Manajemen Sumber Daya Manusia, E-bisnis, Akuntansi Manajemen, Sistem Pengendalian Manajemen, Sistem Informasi Manajemen, Ekonomi Bisnis, Etika Bisnis, dan Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1 Documents
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Search results for , issue "Vol. 8 No. 1 (2026): Februari" : 1 Documents clear
Analisis Kebiasaan Aktivitas Belanja dan Keterlibatan Dalam Fashion terhadap Perilaku Pembelian Spontan di Yogyakarta Wihasto, Hanan
Journal of Economic and Management (JECMA) Vol. 8 No. 1 (2026): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

The dynamics of the retail business economy in Indonesia show significant growth, which in turn has triggered the development of consumer lifestyles and shopping patterns characterized by increasingly high expectations—demanding more, expecting better quality, and seeking consistency. The problem encountered is that high-income consumers tend to exhibit fluctuating spending patterns, often exceeding the financial plans they have previously established. This study aims to examine the influence of Shopping Activity Habits and Fashion Involvement on Impulse Buying Behavior among consumers in Yogyakarta. The sample of this study consists of individuals residing in Yogyakarta who have their own income, monthly expenditures of at least IDR 3,000,000, and who have previously shopped at Ambarrukmo Mall, Pakuwon Mall, and Jogja City Mall. The analytical technique employed is multiple linear regression, which facilitates the examination of the role of Shopping Activity Habits and Fashion Involvement in influencing Impulse Buying Behavior. The results indicate that Hedonic Shopping Value and Fashion Involvement have a significant effect on impulse buying behavior among consumers in Yogyakarta.

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