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Frangky Silitonga
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jurnalmenata@gmail.com
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+6287823235007
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jurnalmenata@gmail.com
Editorial Address
Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425
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Kota batam,
Kepulauan riau
INDONESIA
Jurnal Menata
Published by Politeknik Pariwisata Batam
ISSN : 28296087     EISSN : 28295994     DOI : -
Core Subject : Humanities, Health, Social,
Humanities Social Sciences Veterinary
JURNAL MENATA merupakan wadah publikasi yang diterbitkan oleh Puslitabmas Politeknik Pariwisata Batam dan dikelola oleh Program Studi Manajemen Tata Hidangan Pariwisata Politeknik Pariwisata Batam. Semua artikel publikasi Jurnal ini adalah hasil penelitian baik Dosen, Praktisi maupun Mahasiswa. Topik penting dalam Jurnal Menata ini berkaitan erat dengan perkembangan iptek dan industri hospitality. Terbit dilakukan sebanyak dua kali setahun yakni bulan Mei dan Nopember. Yang menjadi Scope dan Focus publikasi dari Jurnal Menata ini adalah: -Food & Beverage Management -Local and international Heritage of drinks and Culture -Food & beverage Literature -Hospitality -Digitalization & Information System of food and beverage -Coffee & tea innovation and Sustainabilty -Mixology development -Mixing drinks art, innovation and Technology -Restaurant Operation & Management -Menu engineering -Psikologi pelayanan -Service of excelence
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 12 Documents
 1   2 
Search results for , issue "Vol. 1 No. 2 (2022): NOPEMBER" : 12 Documents clear
STIGMA DUNIA MIXOLOGY DI MASYARAKAT KOTA BATAM Novi; Dewi Aurora Mikasari
JURNAL MENATA Vol. 1 No. 2 (2022): NOPEMBER
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.73 KB)

Abstract

Globalization that has accompanied daily activities does have a significant influence on Batam people’s opinion about the world of mixology from a scientific point of view, it even tends to lead to negative opinions and stereotypes on people who are involved in mixology activities. The researcher used an approach by using descriptive qualitative method to collect data information by using non-participant observation, semi-structured interviews and documentation technique. The results shows that the factor that caused stigma in mixology’s world usually because of religion, culture, and people behavior that is supported by environment and knowledge. Religion and culture factors and environtment also influence stigma to be born and stay until now because of dominant east culture in Batam city that is not identic with alcohol or even mixology’s world.    
STRATEGI PENGEMBANGAN KAWASAN WISATA KULINER DI BENGKONG KOTA BATAM Rezki Alhamdi
JURNAL MENATA Vol. 1 No. 2 (2022): NOPEMBER
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.116 KB)

Abstract

Wisata kuliner saat ini menjadi hal yang cukup menjadi serius oleh pemerintah deraah. Kota batam merupakan kota yang mempunyai berbagai jenis objek wisata, salah satunya adalah wisata kuliner. Wisata kuliner yang cukup berkembang saat ini adalah wisata kuliner bengkong. Wisata kuliner bengkong menyajikan beragam jenis makanan baik makanan dan jajanan nusantara maupun jajanan dan makanan yang berasal dari luar negeri. Penelitian ini bertujuan untuk mengetahui potensi wisata kuliner bengkong batam serta melakukan analsisi untuk mendapatkan startegi pengembangan kedepannya. Penelitian ini menggunakan metode kuntitatif metode adalisi yang di gunakan adalah metode analisi SWOT (Strengths, Weaknesses, Opportunities, Threats). Hasil penelitian ini menjelaskan bahwa pengelolaan wisata kuliner bengkong, batam mempunyai pepebera potensi yang dapat di kembangkan serta beberapa kekeurangan yang bisa di perbaiki untuk mendaptkan hasil yang terbaik untuk pengembangannnya kedepan.
ELECTRONIC WORD OF MOUTH (EWOM) DAN MOTIVASI WISATAWAN TERHADAP KEPUTUSAN BERKUNJUNG DI JAM GADANG BUKTTINGGI SUMATERA BARAT I Nyoman Budhiartha; Rezki Alhamdi
JURNAL MENATA Vol. 1 No. 2 (2022): NOPEMBER
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.77 KB)

Abstract

Buktinggi merupakan kota wisata yang banyak di kunjungi oleh wisatawan lokal maupun mancanegara. Pada penelitian ini akan meneliti bagaimana pengaruh electronic word of mouth (ewom) dan motivasi wisatawan terhadap keputusan berkunjung di Jam Gadang Bukttinggi Sumatera Barat. Pada penelitian ini menggunakan 100 sampel. Penelitilan ini melakukna uji validitas, uji reabilitas, uji normalitas serta uji T dan uji R. hasil dari penelitian ini menujukan bahwa ada pengaruh electronic word of mouth (ewom) dan motivasi wisatawan terhadap keputusan berkunjung di Jam Gadang Bukttinggi Sumatera Barat
ANALISA MENU ENGINEERING “BEVERAGE” DI MOMOO JUICE BAR & COFFEE WINDSDOR KOTA BATAM Jeheil Lontaan; Dailami; Wahyudi Ilham; Syailendra Reza Irwansyah Rezeki
JURNAL MENATA Vol. 1 No. 2 (2022): NOPEMBER
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.917 KB)

Abstract

A food and beverage business requires a product to sell, namely a menu, a menu needs to be evaluated periodically to find out if the menu has increased or decreased. This study aims to determine the advantages and popularity of a menu using Menu Engineering theory and data processing with qualitative data as support. Menu Engineering theory uses 2 techniques, namely Menu Mix and Contribution Margin. This study provides results from 81 drink menus offered by MoMoo Juice Bar and Coffee Windsor, there are 28 menus or 34.57% in the star category, 13 menus or 16.05% in the plowhorse category, 21 menus or 25.93% in the category puzzle, and 19 menus or 23.46% in the dog category. Evaluation of the menu according to the classification is highly recommended to the management to increase business profitability.
PENGARUH PROMOSI & PELAYANAN ONLINE FOOD DELIVERY TERHADAP KEPUTUSAN PEMBELIAN DI TORE JAPANESE EATERY BATAM Karrika Sari; Heri Nuryanto
JURNAL MENATA Vol. 1 No. 2 (2022): NOPEMBER
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.019 KB)

Abstract

In this digital era, online food delivery services make life easier not only for consumers but also for the culinary industry such as Tore Japanese Eatery Batam. But, Tore Japanese Eatery Batam is having a climbdown on online food delivery purchases these past 6 months. A lot of complaints about promotion and service are also popping up on the Instagram comment section at @gofoodindonesia and @grabfoodid. The purpose of this research is to analyze how sales promotion and service quality are giving impact on online food delivery purchase decisions at Tore Japanese Eatery Batam. This research also looks for the difference in sales promotion and service quality given by Gofood and Grabfood at Tore Japanese Eatery Batam. This is comparative and associative research using quantitative method with 212 people as the sample. Multiple linear regression and Mann-Whitney test were used as the data analyzing tools for this research. The research’s findings revealed that (1) There is no significant difference in sales promotion given between Gofood and Grabfood, (2) There is no significant difference in service quality given between Gofood and Grabfood, (3) Sales promotion is giving positive impact on purchase decision, (4) Service quality is giving positive impact on purchase decision, (5) Both sales promotion and service quality are giving positive impact on online food delivery’s purchase decision at Tore Japanese Eatery Batam.
PERANAN MOTIVASI SEBAGAI FAKTOR PENDORONG MINAT KUNJUNGAN WISATAWAN MANCANEGARA Mohamad Nur Afriliandi Nasution; Hendra Syaiful; Agung Edy; Frangky
JURNAL MENATA Vol. 1 No. 2 (2022): NOPEMBER
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (565.212 KB)

Abstract

The purpose of this study is to explain the interest of tourists to come to Batam because of COVID-19, foreign tourist visits have increased again, but this has not been matched by the interest of tourists to return to religious tourist attractions, especially those in the Batam City Mosque. Through this research, an approach was carried out by looking at two different factors, firstly the push factors and pull factors for the arrival of these tourists, especially from international tourists. In this article the researcher only focuses on the driving factors, while the other factors will be a separate study supported by data after these driving factors are published. Through the driving factors for tourist arrivals, it can be explained that there are several important indicators that accompany it as encouragement, including educational, interpersonal, physiological, driving attractions, amenities, accessibility and additional services affecting foreign tourist tourism. The analysis of this research data uses a quantitative approach with explanatory methods. Sampling was carried out by accidental sampling method with intentional sampling technique. The sample used in this study has a 10% margin of error while the number of samples used is 102 respondents. The results showed that the driving factors of education, interpersonal, and physiological had a positive and significant effect on the interest of foreign tourists to return to religious tourism destinations for mosques in Batam City. What must be strengthened is the improvement of the completeness of the facilities for religious tourism activities.
STIGMA DUNIA MIXOLOGY DI MASYARAKAT KOTA BATAM Novi; Mikasari, Dewi Aurora
JURNAL MENATA Vol. 1 No. 2 (2022): NOPEMBER
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Globalization that has accompanied daily activities does have a significant influence on Batam people’s opinion about the world of mixology from a scientific point of view, it even tends to lead to negative opinions and stereotypes on people who are involved in mixology activities. The researcher used an approach by using descriptive qualitative method to collect data information by using non-participant observation, semi-structured interviews and documentation technique. The results shows that the factor that caused stigma in mixology’s world usually because of religion, culture, and people behavior that is supported by environment and knowledge. Religion and culture factors and environtment also influence stigma to be born and stay until now because of dominant east culture in Batam city that is not identic with alcohol or even mixology’s world.    
STRATEGI PENGEMBANGAN KAWASAN WISATA KULINER DI BENGKONG KOTA BATAM Alhamdi, Rezki
JURNAL MENATA Vol. 1 No. 2 (2022): NOPEMBER
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Wisata kuliner saat ini menjadi hal yang cukup menjadi serius oleh pemerintah deraah. Kota batam merupakan kota yang mempunyai berbagai jenis objek wisata, salah satunya adalah wisata kuliner. Wisata kuliner yang cukup berkembang saat ini adalah wisata kuliner bengkong. Wisata kuliner bengkong menyajikan beragam jenis makanan baik makanan dan jajanan nusantara maupun jajanan dan makanan yang berasal dari luar negeri. Penelitian ini bertujuan untuk mengetahui potensi wisata kuliner bengkong batam serta melakukan analsisi untuk mendapatkan startegi pengembangan kedepannya. Penelitian ini menggunakan metode kuntitatif metode adalisi yang di gunakan adalah metode analisi SWOT (Strengths, Weaknesses, Opportunities, Threats). Hasil penelitian ini menjelaskan bahwa pengelolaan wisata kuliner bengkong, batam mempunyai pepebera potensi yang dapat di kembangkan serta beberapa kekeurangan yang bisa di perbaiki untuk mendaptkan hasil yang terbaik untuk pengembangannnya kedepan.
ELECTRONIC WORD OF MOUTH (EWOM) DAN MOTIVASI WISATAWAN TERHADAP KEPUTUSAN BERKUNJUNG DI JAM GADANG BUKTTINGGI SUMATERA BARAT Budhiartha, I Nyoman; Alhamdi, Rezki
JURNAL MENATA Vol. 1 No. 2 (2022): NOPEMBER
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Buktinggi merupakan kota wisata yang banyak di kunjungi oleh wisatawan lokal maupun mancanegara. Pada penelitian ini akan meneliti bagaimana pengaruh electronic word of mouth (ewom) dan motivasi wisatawan terhadap keputusan berkunjung di Jam Gadang Bukttinggi Sumatera Barat. Pada penelitian ini menggunakan 100 sampel. Penelitilan ini melakukna uji validitas, uji reabilitas, uji normalitas serta uji T dan uji R. hasil dari penelitian ini menujukan bahwa ada pengaruh electronic word of mouth (ewom) dan motivasi wisatawan terhadap keputusan berkunjung di Jam Gadang Bukttinggi Sumatera Barat
ANALISA MENU ENGINEERING “BEVERAGE” DI MOMOO JUICE BAR & COFFEE WINDSDOR KOTA BATAM Jeheil Lontaan; Dailami; Wahyudi Ilham; Syailendra Reza Irwansyah Rezeki
JURNAL MENATA Vol. 1 No. 2 (2022): NOPEMBER
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A food and beverage business requires a product to sell, namely a menu, a menu needs to be evaluated periodically to find out if the menu has increased or decreased. This study aims to determine the advantages and popularity of a menu using Menu Engineering theory and data processing with qualitative data as support. Menu Engineering theory uses 2 techniques, namely Menu Mix and Contribution Margin. This study provides results from 81 drink menus offered by MoMoo Juice Bar and Coffee Windsor, there are 28 menus or 34.57% in the star category, 13 menus or 16.05% in the plowhorse category, 21 menus or 25.93% in the category puzzle, and 19 menus or 23.46% in the dog category. Evaluation of the menu according to the classification is highly recommended to the management to increase business profitability.

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