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Frangky Silitonga
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jurnalmenata@gmail.com
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+6287823235007
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Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425
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Kota batam,
Kepulauan riau
INDONESIA
Jurnal Menata
Published by Politeknik Pariwisata Batam
ISSN : 28296087     EISSN : 28295994     DOI : -
Core Subject : Humanities, Health, Social,
Humanities Social Sciences Veterinary
JURNAL MENATA merupakan wadah publikasi yang diterbitkan oleh Puslitabmas Politeknik Pariwisata Batam dan dikelola oleh Program Studi Manajemen Tata Hidangan Pariwisata Politeknik Pariwisata Batam. Semua artikel publikasi Jurnal ini adalah hasil penelitian baik Dosen, Praktisi maupun Mahasiswa. Topik penting dalam Jurnal Menata ini berkaitan erat dengan perkembangan iptek dan industri hospitality. Terbit dilakukan sebanyak dua kali setahun yakni bulan Mei dan Nopember. Yang menjadi Scope dan Focus publikasi dari Jurnal Menata ini adalah: -Food & Beverage Management -Local and international Heritage of drinks and Culture -Food & beverage Literature -Hospitality -Digitalization & Information System of food and beverage -Coffee & tea innovation and Sustainabilty -Mixology development -Mixing drinks art, innovation and Technology -Restaurant Operation & Management -Menu engineering -Psikologi pelayanan -Service of excelence
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 12 Documents
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Search results for , issue "Vol. 1 No. 2 (2022): NOPEMBER" : 12 Documents clear
PENGARUH PROMOSI & PELAYANAN ONLINE FOOD DELIVERY TERHADAP KEPUTUSAN PEMBELIAN DI TORE JAPANESE EATERY BATAM Karrika Sari; Nuryanto, Heri
JURNAL MENATA Vol. 1 No. 2 (2022): NOPEMBER
Publisher : Puslitabmas Batam Tourism Polytecnic

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Abstract

In this digital era, online food delivery services make life easier not only for consumers but also for the culinary industry such as Tore Japanese Eatery Batam. But, Tore Japanese Eatery Batam is having a climbdown on online food delivery purchases these past 6 months. A lot of complaints about promotion and service are also popping up on the Instagram comment section at @gofoodindonesia and @grabfoodid. The purpose of this research is to analyze how sales promotion and service quality are giving impact on online food delivery purchase decisions at Tore Japanese Eatery Batam. This research also looks for the difference in sales promotion and service quality given by Gofood and Grabfood at Tore Japanese Eatery Batam. This is comparative and associative research using quantitative method with 212 people as the sample. Multiple linear regression and Mann-Whitney test were used as the data analyzing tools for this research. The research’s findings revealed that (1) There is no significant difference in sales promotion given between Gofood and Grabfood, (2) There is no significant difference in service quality given between Gofood and Grabfood, (3) Sales promotion is giving positive impact on purchase decision, (4) Service quality is giving positive impact on purchase decision, (5) Both sales promotion and service quality are giving positive impact on online food delivery’s purchase decision at Tore Japanese Eatery Batam.
PERANAN MOTIVASI SEBAGAI FAKTOR PENDORONG MINAT KUNJUNGAN WISATAWAN MANCANEGARA Nasution, Mohamad Nur Afriliandi; Hendra Syaiful; Agung Edy; Frangky
JURNAL MENATA Vol. 1 No. 2 (2022): NOPEMBER
Publisher : Puslitabmas Batam Tourism Polytecnic

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Abstract

The purpose of this study is to explain the interest of tourists to come to Batam because of COVID-19, foreign tourist visits have increased again, but this has not been matched by the interest of tourists to return to religious tourist attractions, especially those in the Batam City Mosque. Through this research, an approach was carried out by looking at two different factors, firstly the push factors and pull factors for the arrival of these tourists, especially from international tourists. In this article the researcher only focuses on the driving factors, while the other factors will be a separate study supported by data after these driving factors are published. Through the driving factors for tourist arrivals, it can be explained that there are several important indicators that accompany it as encouragement, including educational, interpersonal, physiological, driving attractions, amenities, accessibility and additional services affecting foreign tourist tourism. The analysis of this research data uses a quantitative approach with explanatory methods. Sampling was carried out by accidental sampling method with intentional sampling technique. The sample used in this study has a 10% margin of error while the number of samples used is 102 respondents. The results showed that the driving factors of education, interpersonal, and physiological had a positive and significant effect on the interest of foreign tourists to return to religious tourism destinations for mosques in Batam City. What must be strengthened is the improvement of the completeness of the facilities for religious tourism activities.

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