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International Journal of Economics (IJEC)
Published by PT Inovasi Pratama Internasional
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 150 Documents
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Search results for , issue "Vol. 3 No. 2 (2024): July-December" : 150 Documents clear
E-Marketing and Product Reviews on Purchasing Decisions in the Culinary Creative Industry (Case Study: Chili Derivative Business) Syera, Inda Arfa; Affiah, Hajar
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1045

Abstract

The aim of this research is to determine the influence of E-Marketing and Product Reviews on Product Purchasing Decisions in Chili Derivative Businesses in Lubuk Cuik Village. The approach used in this research is a quantitative approach. The data used in this research is primary data sourced from questionnaires. The analysis techniques used are classical assumption tests (normality test, multicollinearity test and heteroscedasticity test), multiple linear regression, and hypothesis testing (F statistical test, and t statistical test, as well as the coefficient of determination (R2) test). The results of this research are based on the results of a simultaneous test (f test), it can be seen that the E-Marketing and Product Review variables have a significant effect together (simultaneously) on the Purchasing Decision variable. Based on the partial test, the E-Marketing variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village and the Product Review variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village.
Impact of Digital Marketing, Influencer, Live Features, and Reviews Shopee Purchase With Brand Image Safirah, Nabilah; Anggrainie, Nova
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1065

Abstract

The advancement of information and communication technology in the digital era has revolutionized various aspects of human life, including in the realm of business and marketing. Marketing activities that once relied on direct interaction between sellers and buyers have now shifted towards digital marketing that utilizes online platforms. Indonesia, as the largest economy in Southeast Asia, has made an e-commerce as the main driver of socioeconomic growth. Supported by a population of over 270 million people and ever-increasing internet penetration, the development of e-commerce in Indonesia has experienced rapid progress in recent years. This study aims to analyze the impact of digital marketing, influencer marketing, live features, and Online Customer Reviews on online purchase decisions on the Shopee platform with brand Image as an intervening variable. This research used a quantitative method with a data collection technique through an online questionnaire to 210 Shopee users in Indonesia. The measurement of construct validity and reliability was carried out using the measurement model (outer model). Then, the structural model (inner model) was used to test the model's strength, predictive ability, model significance, and the direct and indirect influence of independent variables on the dependent variable. The test tool employed SmartPLS 3.0. The results of this study indicate that the variables of Digital Marketing, Live Features, and Brand Image have a significant influence on Purchase Decisions on Shopee e-commerce. Furthermore, the variables of influencer marketing, live features, and Online Customer Review have a significant influence on Brand Image on Shopee e-commerce. Meanwhile, for the indirect influence, the variable live features have a significant influence on purchase decisions on Shopee e-commerce through Brand Image as an intervening variable.
The Influence of Word of Mouth and Perceived Value on Parents' Decisions to Choose Kids Republic Jakarta School Julio, Muhammad Akbar; Shihab, Muchsin Saggaff
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1078

Abstract

This study aims to analyze the influence of Word of Mouth (WoM) and perceived value on parents' decisions to enroll their children at Sekolah Kids Republic Jakarta, an early childhood education institution (PAUD) located in Jakarta. The population for this study comprised 204 parents of students currently enrolled at Sekolah Kids Republic Jakarta. A sample of 68 parents was selected using a sampling technique with a 10% margin of error. The analysis used the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The study yielded the following findings: (1) Perceived value has a significant and dominant influence on parents' decisions in choosing Sekolah Kids Republic Jakarta; (2) Word of Mouth (WoM) has a relatively weak and statistically insignificant influence on these decisions; and (3) The combined effect of WoM and perceived value moderately explains the variance in parents' decisions, supporting the hypothesis that both variables together significantly influence decision-making, with perceived value playing a more dominant role.
An Analysis of the Role of Human Resource Management in Enhancing Organizational Efficiency and Effectiveness Natsir, Imron; Ode, Haruni; Irfana, Tungga Buana; Pulungan, Delyana Rahmawany; Sihite, Mislan
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1097

Abstract

The objective of this research is to examine the impact of human resource management (HRM) on the efficiency and effectiveness of organizational operations. This research employs a literature review methodology, encompassing the examination of a multitude of pertinent academic sources, journals, and articles. The findings of this study indicate that effective human resource management, as evidenced by recruitment practices, training, employee development, and performance evaluation, can markedly enhance operational efficiency and organizational effectiveness. Moreover, factors such as job satisfaction, motivation, and organizational culture also exert a significant influence on the attainment of organizational objectives. Consequently, strategic human resource management represents a pivotal determinant of organizational success in the context of global competition.
Exploring the Relationship Between Leadership Styles and Employee Motivation in the Context of Contemporary Management Djoko Soelistya; Naim, Sidrotun; Muliyati, Muliyati; Anshoriyah, Sofiyatul; Syafri, Muhammad
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1098

Abstract

The objective of this research is to examine the relationship between leadership styles and employee motivation in the context of contemporary management. This research employs a literature review approach to analyse various leadership theories, including transformational, transactional, autocratic, democratic, laissez-faire, and servant leadership. Each leadership style is evaluated in relation to employees' intrinsic and extrinsic motivation. The findings indicate that transformational and democratic leadership styles have the most significant influence on employees' intrinsic motivation, whereas transactional and autocratic leadership styles emphasize extrinsic motivation. This study contributes to contemporary management literature by providing insights into the importance of tailoring leadership styles to employees' motivational needs to achieve optimal performance.
Financial Literacy, Public Accountability, Information Transparency and Financial Performance Responsibility in Zakat Management at Baitul Mal Aceh Agency Ronikeusumaranda; Hazmi, Yusri; Abdullah, Ahmad Fauzan
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1107

Abstract

This research aims to determine the influence of financial literacy, public accountability, information transparency and responsibility on the financial performance of zakat management at Baitul Mal Aceh Agency. This research uses the financial literacy variable as the main variable which is believed to have a better influence on improving financial performance. The use of financial literacy variables becomes important along with the implementation of zakat as a tax deduction as regulated by the Ministry of Finance of the Republic of Indonesia. Through financial literacy, Baitul Mal Aceh Agency can improve, especially regarding zakat management. This research also uses good governance variables, which include public accountability, information transparency and responsibility. Baitul Mal Aceh as a public sector organization is obliged to prioritize the principles of good governance in order to increase public trust in zakat management in Aceh.
Analysis of Syaria Strategic Management in Facing Business Competition (Study on Mie Gacoan Mayang Jambi City) Mercyana, Sefi; Mutia, Agustina; Fitri, Sasmita; Yonie, Rika; Harahap, Vinta Deliyani; Rahman, Radiansyah; Usdeldi, Usdeldi
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.606

Abstract

This research was conducted at Mie Gacoan Mayang, the aim of this research was to determine strategic management in facing business competition. The research carried out was a qualitative descriptive approach. The object of this research is Mie Gacoan Mayang. The data collection techniques used are observation, interviews and documentation, the data collection techniques used are observation, interviews and documentation, the data sources used are primary data and secondary data, and data analysis consists of inductive techniques, deductive techniques and drawing conclusions. The research results obtained regarding Marketing Excellence Strategy Management Analysis, where the marketing excellence strategy is carried out by providing quality products at affordable prices in accordance with the quality of the product in attracting and retaining consumers.
Analysis of Effectiveness and Efficiency in MSME Management for Increasing Income in Mendalo Darat Village, Muaro Jambi Rafidah, Rafidah; M. Nazori; Rosmanidar, Elyanti; Mutia, Agustina; Usdeldi, Usdeldi; Anita, Efni; Fusfita, Nurlia; Rahma, Sri; M. Subhan; Nofriza, Eri; Alawiyah, Rabiyatul
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.608

Abstract

The problem in this study is the decline in the income level of MSME actors during the Covid-19 pandemic, one of the reasons for this is the lack of effectiveness and efficiency of financial management in their businesses, business actors feel they do not understand how to make policies in managing their business finances. The purpose of this study is to determine the effectiveness and efficiency of MSME Mendalo Darat in increasing income and to find out what obstacles are experienced by MSME Mendalo Darat actors in efforts to increase income. The type of method in this study is field/qualitative research. The income of MSME Mendalo Darat has decreased in the Covid-19 era so that e-commerce has a positive impact on the income of  MSME Mendalo Darat.
Implementation of Green Industry Policy on Sustainable Development with Green Innovation as a Mediating Variable at PT Samator Gas Industri Tebing Tinggi Sitindaon, Nikson
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.631

Abstract

This research is about the Implementation of Green Industrial Policy on Sustainable Development with Green Innovation as a Mediating Variable at PT Samator Gas Industri Tebing Tinggi. In this research, the approach used by researchers is a quantitative approach. Quantitative research is systematic scientific research into parts and phenomena as well as the relationships between parts of phenomena. Data analysis techniques are used to answer problems or test hypotheses that have been formulated. Data management in this research will use smartPLS software. The first hypothesis is accepted that Green Industry (X) influences Green Innovation (Z). The second hypothesis is accepted that Green Innovation (Z) influences Sustainable Development (Y). The third hypothesis is accepted that Green Industry (X) has a significant effect on Sustainable Development (Y) through Green Innovation (Z) as an intervening variable.
Analysis of Short Term Funding with Mudharabah Agreements in Bank Syariah Indonesia (Study on Indonesian Sharia Bank KC Jambi Gatot Subroto) Anggraini, Dian Septi; Siregar, Erwin Saputra; Yulistiani, Yulistiani; Mellyani, Netty Purnama Sari; Rusmiyati, Melly; Assaidiqi, M. Irfan; Nazori, Nazori
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.691

Abstract

This research discusses the Analysis of Short-Term Funding with Mudharabah Agreements at Indonesian Sharia Banks (Study at the Jambi Gatot Subroto Branch Office Sharia Bank). The aim of this research is to describe the causes of the decline in the level of mudharabah financing in 2020 and the reasons why short-term funding in mudharbah contracts is less banking friendly due to the complexity and many requirements for MSMEs. This research is field research using descriptive qualitative methods. Data collection involves observation, interviews and documentation. Test the validity of this research using triangulation techniques. The subjects in this research were Bank Syariah Indonesia Jambi Gatot Subroto Branch Office. The results of this research show that there are two factors causing the decline in mudharabah financing in 2020, namely internal and external factors, internal factors include ineffective risk management, inefficient operational management, and declining service quality. External factors include the COVID-19 pandemic and the unreliability of customers in mudhrabah financing. The factors that cause short-term funding at Bank Syariah Indonesia Jambi Gatot Subroto Branch Office to be less banking friendly towards MSMEs are internal factors including fairly strict risk policies, complicated requirements, and a lack of understanding about MSMEs. External factors include a lack of support infrastructure such as providing business training with short-term funding.

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