cover
Contact Name
Santi Rahmawati
Contact Email
ijebce@researchsynergypress.com
Phone
+628112341734
Journal Mail Official
ijebce@researchsynergypress.com
Editorial Address
Jl.Slamet Riyadi No. 435-437 Makamhaji, Kartasura, Sukoharjo, Jawa Tengah
Location
Kota surakarta,
Jawa tengah
INDONESIA
International Journal of Entrepreneurship, Business, and Creative Economy
ISSN : 27753107     EISSN : 27753085     DOI : https://doi.org/10.31098/ijebce.v2i2.786
Topic included in the journal are: Entreprenuship spesific topic cover but not limited to: Strategic dimensions of growth, The entrepreneur as manager of a growing company, Financing company growth, Internationalization and growth, The acquisitions process of a growing company, Teaching entrepreneurship, Strategic alliances, New forms of organization, Women and entrepreneurship, Entrepreneurial behaviour in large organizations, Entrepreneurship in developing countries, Making allies in business, Ethics, the entrepreneur and the company. Business topic include but not limited to (1) the activities, strategies, structures and decision-making processes of multinational enterprises; (2) interactions between multinational enterprises and other actors, organizations, institutions, and markets; (3) the cross-border activities of firms (e.g., intrafirm trade, finance, investment, technology transfers, offshore services); (4) how the international environment (e.g., cultural, economic, legal, political) affects the activities, strategies, structures and decision-making processes of firms; (5) the international dimensions of organizational forms (e.g., strategic alliances, mergers and acquisitions) and activities (e.g., entrepreneurship, knowledge-based competition, corporate governance); and (6) cross-country comparative studies of businesses, business processes and organizational behavior in different countries and environments (7) Business management consist of Human Resource management, Finance and Accounting management, operation management and marketing management; Creative Economy topic include but not limited to practice activities which have their origin in individual creativity, skill and talent, and which have a potential for wealth creation. These activities primarily take place in advertising, architecture, the art and antique market, crafts, design, fashion, film, interactive leisure software, music, the performing arts, publishing, television and radio
Articles 13 Documents
Search results for , issue "Vol. 4 No. 2 (2024): July" : 13 Documents clear
Unveiling the Nexus of Distribution Personalization and Content Decentralization: Exploring Brand Recall among Gen Z in Region III, Philippines Campos, Josephine Diana S; Campos, Jofrey R
International Journal of Entrepreneurship, Business and Creative Economy Vol. 4 No. 2 (2024): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v4i2.2252

Abstract

The study emphasized the pivotal role of distribution personalization, mediated by content decentralization, in influencing brand recall among Gen Z consumers, highlighting the importance of advanced data analytics, optimized distribution channels, user-generated content incorporation, and user-centric storytelling for effective brand engagement in the modern market. This research studied the effects of distribution personalization and content decentralization on brand recall among Gen-Z, focusing on causal relationship and the issue of attention competition. It used Partial Least Squares Structural Equation Modeling to analyze 385 responses from Region III, Philippines Gen Z participants. The results indicate that personalized distribution has direct influence on brand recall through an ability to remember brand features amid consumer attention competition. Content decentralization partially mediates this effect, suggesting challenges in maintaining consistent brand identity across diverse platforms. The research underscores the importance of distribution personalization in brand recall, highlighting how content decentralization and variety of content across platforms can dilute brand consistency and hinder Gen Z's brand recall. These suggest centralizing content from a single source to ensure uniformity in branding while also using advanced analytics for targeted personalization. The study recommends optimizing distribution channels and incorporating user-centric storytelling to enhance brand association. Researchers need to continuously analyze consumer trends and feedback to refine distribution personalization strategies and stay responsive to changing market conditions. Content decentralization makes it difficult to reach and engage with the entire audience effectively, as they may be spread out across numerous channels, thus future researchers may look into this aspect.
Analysis of Cash Flow and Net Income on Stock Prices in Mining Companies in Indonesia Luthfihani, Chindy Anggraeni; Tin, Se
International Journal of Entrepreneurship, Business and Creative Economy Vol. 4 No. 2 (2024): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v4i2.2304

Abstract

Information about a company's cash flow and net income is useful for readers of financial statements, especially investors, as a basis for analysing the company's ability to create profits because investors must see the stock price when making an investment. Based on these considerations, this study aims to examine the effect of cash flow and net income on stock prices in mining companies in Indonesia. The population of this study consisted of 19 companies, and a sample of 36 financial records from three coal mining companies was used using a purposive sampling technique. The author uses a multiple linear regression analysis method. The results showed that net income significantly affects stock prices, while cash flow has no significant effect individually. However, when considered together, both cash flow and net income influence stock prices. This study provides valuable insights for future investors and researchers by recommending sample expansion, a more in-depth literature review, and diverse research methods.
Navigating Uncharted Territory: A post Covid-19 Exploration of the Resilience of Women Owned Small Businesses in the Wake of the Pandemic Donga, Gift; Chimucheka, Tendai
International Journal of Entrepreneurship, Business and Creative Economy Vol. 4 No. 2 (2024): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v4i2.2340

Abstract

Resilience has long been acknowledged in the literature as a crucial aspect of the entrepreneur's character and personality. Additionally, it is acknowledged as a vital component of the entrepreneurial process that propels businesses to great outcomes. However, to the researchers’ knowledge, there remains limited understanding regarding how women-owned small businesses in South Africa withstand and function during challenging social and economic crises like the COVID-19 pandemic. In the post-modern period we live in today, women will inevitably play an important part in business and economic development, and they are eager to become involved and make a difference in their communities. The COVID-19 pandemic has intensified the challenges faced by female entrepreneurs in growing their businesses. This research focuses on investigating how resilient South African women entrepreneurs have been in response to the pandemic. Drawing from resilience theory, the study employed a qualitative approach to gather and analyze data from a group of 15 women entrepreneurs based in the Eastern Cape Province of South Africa, using thematic analysis. The following four themes emerged from the findings; business agility; optimistic outlook; leveraged digital technology; and business networks. This research enhances existing resilience theory by integrating fresh insights gathered from the resilience strategies employed by female entrepreneurs in times of crisis. Results from the study are also expected to contribute to sustaining South African women owned small businesses and empowering their resilience, despite adversities.

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