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International Journal of Management and Business Economics
Published by CV putra publisher
ISSN : -     EISSN : 29649412     DOI : https://doi.org/10.58540/ijmebe.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Management and Business Economics is a peer-reviewed journal that publishes scientific articles in the fields of operational management, human resource management, financial management, marketing management, Entrepreneurship, Administrative Management, Development Economics, Micro and Macroeconomics that are managed and published by Cv Putra Publisher The articles published in the IJMEBE Journal include the results of original scientific research (top priority) and new scientific review articles (not importance) from various academics and researchers that have not been published elsewhere.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 13 Documents
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Search results for , issue "Vol. 2 No. 3 (2024): June" : 13 Documents clear
Analysis Of Marketing Strategies In Small To Medium Printing Enterprise (Case Study Of Printing Sme The Bejos Screen Printing, Palopo City, South Sulawesi Dian Nirmasari; Munawarah; Adelia Dwi Putri
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.166

Abstract

Marketing Strategy Analysis in Small and Medium Enterprises Printing (Case Study of Printing UKM The Bejos Screen Printing Palopo City, South Sulawesi), Thesis Management Study Program Faculty of Economics and Business, University of Muhammadiyah Makassar. Printing The Bejos Screen Printing is one of the SMEs located in Palopo City, South Sulawesi, which has been developing since 2013, The Bejos Screen Printing printing has been printing clothes. Since starting its printing business, The Bejos Screen Printing has always been faced with various obstacles and obstacles, many similar companies that appeared to make Printing The Bejos Screen Printing difficult to maintain the position of its products due to increasingly fierce industry competition. The condition of intense competition is a problem faced by The Bejos Screen Printing. The purpose of this study was to determine the marketing strategy of printing SMEs through a SWOT analysis. In determining the marketing strategy, it is necessary to know the internal factors of strengths and weaknesses, external factors of opportunities and threats. The strategy that can be applied is the ST Strategy is a strategy that uses the strength of the company to overcome threats or commonly called diversification strategies.
Claim Reserves Estimation Using Chain Ladder Method in Casualty Insurance for the Period 2010 - 2019 Muara Lysta Sirait; Muhammad Alfarisi; Zievan Ananta Pahlevi; Maria Yus Trinity Irsan
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.515

Abstract

In a work environment, the presence of risk or unforeseeable events is inevitable, as employees certainly seek to get a sense of security in doing work. Therefore, insurance is responsibility to provide sense of security to employees by providing protection in the form of claim payments to employees who get accidents. To meet the claim payment, insurance companies need to prepare funds. With the chain ladder method, insurance companies can estimate how much funds must be prepared to make claim payments. This study used the secondary data from general insurance companies in the United States published by the National Association of Insurance Commissioners under the title "Statistical Compilation of Annual Statement Information for Property/Casualty Insurance Companies in 2019". Data in the form of cumulative run-off triangle with accident period 2010-2019. Through this calculation, claim reserves that must be prepared by insurance companies for 2020 amounted to USD 1,553,906.
The Impact Of Diversity and Inclusion Policies In Human Resource Management On Organizational Performance Hermyn Benny Hina
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.516

Abstract

Diversity and inclusion policies in human resource (HR) management have become an important topic in the context of modern organizational management. This research aims to investigate the impact of diversity and inclusion policies in HR management on organizational performance. The research method used is a qualitative approach by conducting a literature review to collect information about the concepts of diversity, inclusion, HR management and organizational performance. The results of the analysis show that diversity and inclusion policies in HR management have a positive impact on organizational performance. This happens because the policy encourages the creation of an inclusive work environment, where every individual feels valued and recognized, thereby increasing employee motivation, creativity and productivity. Apart from that, this policy can also improve the company's reputation and attractiveness in the eyes of prospective employees, as well as increase employee satisfaction and loyalty. This research contributes to the understanding of the importance of diversity and inclusion policies in HR management as a strategy to improve organizational performance. Provide recommendations for future research, such as areas that need further research or methodological approaches that can be used to gain a deeper understanding of this topic. By making contributions as mentioned above, your research can provide a better understanding of the importance of diversity and inclusion policies in HR management to improve organizational performance
Review of Fischer, Johan and Jammes, Jérémy (Eds.). Muslim Piety As Economy: Markets, Meaning and Morality in Southeast Asia Althubaiti, Haytham
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.523

Abstract

This book review provides an overview and analysis of a comprehensive examination of Muslim piety and its intersection with the economy in Southeast Asia, specifically focusing on Brunei, Indonesia, and Malaysia. In eleven chapters, contributors from various disciplines including anthropology, politics, history, religious studies, economy, and business offer diverse perspectives on the construction of Muslim piety between Islam and the economy, arguing that Southeast Asian Muslim identities are deeply intertwined with both nationality and religion. Key themes explored include the role of Islamic discourses in addressing corruption, the evolution of Islamic economy during colonial times, the significance of halal certification in Brunei’s economy, advancements in science contributing to the halal industry, and the exploration of modesty in Islamic fashion. Through extensive fieldwork and analysis, the book sheds light on the complexities of navigating the halal industry within Southeast Asian societies. Overall, it offers valuable insights for scholars and students across various disciplines, including politics, anthropology, sociology, and religious studies, while presenting its findings in a clear and accessible manner.
The Influence of Leadership Style and Motivation on Employee Performance at SMP Negeri 46 Jakarta Bambang Harmoko; Swasta Bangun
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.527

Abstract

The purpose of this research is to determine the influence of Leadership Style and Motivation on Employee Performance at SMP Negeri 46 Jakarta using a research sample of 38 employees with data analysis techniques using multiple regression analysis. The research results show an R Square value of 0.633, meaning that Leadership Style (X1) has a significant effect on Employee Performance (Y) by 63.3%, while the remaining 36.7% is caused by the influence of other factors that were not studied. The R Square value of 0.701 means that Motivation (X2) has a significant effect on Employee Performance (Y) by 70.1%, while the remaining 29.9% is caused by the influence of other factors that were not studied. The Adjusted R Square value of 0.813 means that Leadership Style (X1) and Motivation (X2) have a joint and significant effect on Employee Performance (Y) of 81.3%, while the remaining 18.7% is caused by the influence of other variables that are not examined in this research.
Comparison Analysis of User Experience on m-BCA and BRImo Mobile Banking Applications Using The User Experience Questionnaire (UEQ) Method Farhany Richas; Irsyad Kamal
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.551

Abstract

The increasing trend of non-cash payments such as QRIS and transfers is driving more intensive use of mobile banking applications in daily life. This poses a challenge for mobile banking service providers to deliver the best service to their customers through a good user experience. This is necessary to maintain their existence in the hearts of their customers. This research aims to determine the user experience value in each m-BCA and BRImo application, as well as their comparative value using the User Experience Questionnaire (UEQ) method. The analysis results conducted on 240 respondents with a minimum age of 19 and domiciled in Jabodetabek show that the user experience of BRImo is superior to m-BCA in all UEQ scales. BRImo achieves excellent benchmark scores in the attractive, perspicuity, efficiency, dependability, and stimulation scales while obtaining a good evaluation in the novelty scale. Meanwhile, m-BCA obtains excellent benchmark scores in the perspicuity, efficiency, and dependability scales, good evaluation on the attractive scale, above average on the stimulation scale, and below average on the novelty scale.
Influence of Work-Life Balance, Interpersonal Communication and Work Environment on Job Satisfaction PT. Employee Cooperative. Pupuk Sriwidjaja Palembang Frecilia Nanda Melvani; Veybitha, Yolanda; Sakarina, Sari; Pamuji, Muhni
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.574

Abstract

  This study endeavors to ascertain the impact of work-life balance, interpersonal communication, and work environment on employee job satisfaction within the PT Pupuk Sriwidjaja Palembang employee cooperative. Employing quantitative methods and survey techniques, this research employs Multiple Linear Regression with SPSS software as the measurement tool. The sample for this study encompasses 40 respondents, who were purposively selected to ensure relevance. The respondents completed the questionnaire online. The research findings indicate that work-life balance, interpersonal communication, and the work environment exert a positive and significant influence on employee job satisfaction at the PT Pupuk Sriwidjaja Palembang employee cooperative, both collectively and individually.
Market Expansion Strategy for Sweet Potato Export Products Using the Ansoff Matrix (Case Study of CV SNR Bumi Indonesia) Mohamad Bebi Rifki; Kirana, Desty Hapsari
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.586

Abstract

CV SNR BUMI INDONESIA is a producer and exporter of sweet potatoes, with products that meet export quality and capacity standards. However, the company faces challenges in marketing and finding the right strategy to utilize the trade potential of its sweet potato products to increase export sales. This study aims to determine strategies that can be implemented for export market expansion. The research employs a qualitative and quantitative descriptive approach using the Ansoff Matrix, measured with a Likert scale. The findings indicate that the Product Development Strategy, with the highest index value of 89.0%, falls into the "Very Ready" category, making it the optimal strategy for the company to pursue for export market expansion.
The Effect Of Content Marketing Tiktok @Wardahofficial On Wardah Cosmetic Buying Interest With Attention, Interest, and Desire As Intervening Variables (Case Study of TikTok Users In Bandung City) Nabila Al Insani; Rafiah, Kurnia Khafidhatur; Sondari, Mery Citra
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.590

Abstract

This study aims to determine the effect of TikTok @wardahofficial account content marketing on buying interest in Wardah cosmetics with attention, interest, and desire as intervening variables in the people of Bandung City. The type of research used is explanatory research using a quantitative approach. The sample in this study were TikTok users who live in Bandung City and have seen TikTok @wardahofficial content marketing at least once and were not scanned from May to June 2024. The data processing and analysis technique used is SEM (Structural Equation Model) using SMARTPLS (Partial Least Square) version 4.1.0.3 tools. The results of this study indicate that TikTok @wardahofficial content marketing has a positive and significant effect on buying interest in Wardah cosmetics, TikTok @wardahofficial account content marketing has a positive and significant effect on buying interest in Wardah cosmetics with attention as an intervening variable, TikTok @wardahofficial account content marketing has a positive and significant effect on buying interest in Wardah cosmetics with interest as an intervening variable and TikTok @wardahofficial account content marketing has a positive and significant effect on buying interest in Wardah cosmetics with desire as an intervening variable
The Influence of Value Added Tax (PPN), Luxury Sales Tax (PPnBM), and Progressive Motor Vehicle Tax (PKB) on the Purchasing Power of Electric Vehicles in Bandung City Indonesia Riyan Saputra; Farhatun Nisa
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.591

Abstract

The transition from conventional vehicles to electric or battery-based vehicles can be facilitated through policy interventions, especially in the field of taxation, aimed at achieving certain goals. This study aims to determine the effect of Value Added Tax (VAT), Luxury Goods Sales Tax (PPnBM), and Progressive Motor Vehicle Tax (PKB) in Indonesia on the purchasing power of electric vehicles in Bandung City, Indonesia. This study uses primary data collected through a questionnaire with a multiple linear regression analysis method. The sampling technique used is purposive sampling, using the Slovin formula which produces 100 respondents. The collected data was processed using SPSS software version 25. The results of this study indicate that partially, VAT and PKB do not have a significant positive effect on the purchasing power of electric vehicles. Meanwhile, PPnBM has a significant positive effect on the purchasing power of electric vehicles. These findings indicate that PPnBM tax incentives are effective in increasing the purchasing power of electric vehicles, while VAT and PKB incentives require evaluation and adjustment in order to better support the transition to electric vehicles. This research provides an important contribution for policy makers to design more effective tax incentives to encourage the adoption of electric vehicles, in order to achieve the targets of reducing emissions and improving environmental sustainability.

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