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International Journal of Management and Business Economics
Published by CV putra publisher
ISSN : -     EISSN : 29649412     DOI : https://doi.org/10.58540/ijmebe.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Management and Business Economics is a peer-reviewed journal that publishes scientific articles in the fields of operational management, human resource management, financial management, marketing management, Entrepreneurship, Administrative Management, Development Economics, Micro and Macroeconomics that are managed and published by Cv Putra Publisher The articles published in the IJMEBE Journal include the results of original scientific research (top priority) and new scientific review articles (not importance) from various academics and researchers that have not been published elsewhere.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2024): October" : 7 Documents clear
Designing A Social Media Style Guide For PT. Xxx Brand Identity Prasetyo, Andreas Recki; Revinzky, Muhammad Aqshel
International Journal of Management and Business Economics Vol. 3 No. 1 (2024): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i1.600

Abstract

Rapid technological advances have encouraged companies to explore new platforms and strategies to increase public visibility and recognition. In the context of increasingly fierce competition, companies need to develop effective strategies and build a strong brand identity in order to stand out and survive in this industry. Social media has become a very important tool in efforts to build brand identity. Therefore, the development of a comprehensive social media style guide is essential. This study uses a descriptive qualitative approach in the form of a project study with the aim of formulating a social media style guide that can provide clear direction and policies. This guide aims to encourage consistency and strengthen the company's brand identity on social media platforms. The research process begins with an analysis of internal and external factors that influence social media strategy, followed by the development of a style guide. The results of the study indicate that a structured and directed social media style guide can improve content consistency and contribute significantly to strengthening brand identity on social media.
The Influence of Work Life Balance and Employee Rotation on Performance with Job Satisfaction as an Intervening Media at the State Asset and Auction Service Office, Palembang Ade Parmono; Mikial; Yuni Adinda Putri
International Journal of Management and Business Economics Vol. 3 No. 1 (2024): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i1.626

Abstract

This study aims to determine and prove the Influence of Work Life Balance and Employee Rotation on Performance with Job Satisfaction as an Intervening Media at the Palembang State Asset and Auction Service Office, both directly and indirectly. The population in this study were employees at the Palembang State Asset and Auction Service Office, totaling 37 people. Sampling in this study used the Saturated Sample technique, namely sampling was carried out randomly from the population. So in this study, the number used was 37 employees as research samples. Data analysis used in this study was by using the Structural Equation Model (SEM) analysis method which was operated through the Partial Least Square (PLS) program. The results of this study indicate that, the Work Life Balance variable affects Job Satisfaction, the Employee Rotation variable affects Job Satisfaction, the Work Life Balance variable affects Performance, the Employee Rotation variable affects Performance, the Job Satisfaction variable affects Performance, the Work Life Balance variable affects Performance with Job Satisfaction as an Intervening variable, the Employee Rotation variable affects Performance with Job Satisfaction as an Intervening variable.
The Influence of Leadership and Work Environment on Work Motivation and Its Impact on Teacher Performance at State Senior High School 14 Palembang Anna Prima Sari; Msy. Mikial; Tri Suyantiningsih
International Journal of Management and Business Economics Vol. 3 No. 1 (2024): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i1.627

Abstract

This study aims to determine and analyze the Influence of Leadership and Work Environment on Work Motivation and its Implications on Teacher Performance both directly and indirectly. The research method was conducted quantitatively using descriptive-correlation research to assess the relationship between the variables studied. The study was conducted using a validity sample of 49 people taken from the total population. The results of this study indicate that Leadership (X1) has a positive and significant effect on Work Motivation (Y1); Work Environment (X2) has a positive and significant effect on Work Motivation (Y1); Leadership (X1) has a positive and significant effect on Teacher Performance (Y2); Work Environment (X2) has a positive and significant effect on Employee Performance (Y2); Work Motivation (Y) has a positive and significant effect on Teacher Performance (Y2)
The Influence Of Intellectual Capital And Leverage On Financial Performance In Banking Companies Listed On The Indonesian Stock Exchange Asmaul Husna; Meti Zulyana; Septa Aryani, Dwi; Mikial; Ima Andriyani
International Journal of Management and Business Economics Vol. 3 No. 1 (2024): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i1.631

Abstract

This study aims to analyze the influence of intellectual capital, institutional ownership and leverage on financial performance in banking companies listed on the Indonesia Stock Exchange. The Financial Performance of Banking Companies is measured using Return on Equity (ROE) as the main indicator. The data used in this study are secondary data obtained from the annual reports of banking companies listed on the IDX during the 2019-2022 period through the website www.idx.co.id. The analysis method used in this study is multiple linear regression. The results of the study simultaneously show a significant, which means that intellectual capital, institutional ownership and leverage simultaneously affect the financial performance of banking companies listed on the Indonesian Stock Exchange. The results of the study partially show a significant, which means that intellectual capital and institutional ownership have a positive and significant effect on the financial performance of banking companies, while leverage has a negative and significant effect on the financial performance of banking companies listed on the Indonesian Stock Exchange. It is expected that further research can use other independent variables, such as liquidity and company size with different observation periods.
The Effect of Fundamental Factors and Earnings Growth on Stock Prices in Food and Beverage Subsector Companies on the IDX for the 2019-2023 Period Ima Andriyani; Triana, Asti; Marzuki, Agustina
International Journal of Management and Business Economics Vol. 3 No. 1 (2024): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i1.634

Abstract

This study aims to determine and analyze the effect of Fundamental Factors consisting of Earning Per Share (EPS), Price to Book Value (PBV), Price to Earning Ratio (PER) and Earnings Growth on Share Prices in food and beverage subsector companies listed on the Indonesia Stock Exchange for the 2019-2023 period. The sample used in this study is the financial statements of food and beverage subsector companies for the period 2019 to 2023. The method used in determining the sample is by using purposive sampling method, and obtained as many as 13 companies. Data analysis used in research with the Eviews program. The results showed that EPS has a significant effect on stock prices, PBV has a significant effect on stock prices, PER has a significant effect on stock prices, earnings growth has no significant effect on stock prices. While simultaneously EPS, PBV, PER and earnings growth have a significant effect on stock prices. The implication in this study is that the signaling theory of the research results affects the rise and fall of stock prices. In view of the high fundamental factors, it shows a positive signal for the company, especially in stock prices. However, it does not apply to earnings growth because if earnings growth is high, it will have a bad effect on stock prices as well as for investors, but investors can look deeper into financial ratios.
The Influence Of Product Quality And Promotion On Customer Satisfaction Keisha Collection Pangkalan Balai Clothing Store Yolanda Veybitha; Ima Andriyani; Muhni Pamuji; Andini
International Journal of Management and Business Economics Vol. 3 No. 1 (2024): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i1.640

Abstract

The purpose of this research is to determine the effect of product quality and promotion on customer satisfaction at the Keisha Collection Pangkalan Balai clothing store. The variables used in this research are Product Quality (X1), Promotion (X2), Customer Satisfaction (Y). The population of this research is the customers of the Keisha Collection Pangkalan Balai clothing store, totaling 330 people. The sample for this research was 77 people. The type of research used is quantitative, the analysis technique used is multiple linear regression, hypothesis testing using the F test and t test. The regression results obtained the equation Y= 1.335 + 0.412 X1 + 0.243 X2. Which means that customer satisfaction is influenced by product quality and promotion. The results of the F test obtained Fcount (86,000), meaning that there is a simultaneous influence of Product Quality and Promotion on Customer Satisfaction. The results of the t test for the Product Quality variable obtained tcount (4.717), and the Promotion variable obtained tcount (2.685), meaning that Product Quality and Promotion partially influence Customer Satisfaction at the Keisha Collection Pangkalan Balai Clothing Store.
Adaptation Strategies of Multinational Corporations in Facing Regulatory Changes in the Global Business Environment: A Case Study in the Renewable Energy Sector Dasep Supriatna
International Journal of Management and Business Economics Vol. 3 No. 1 (2024): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i1.858

Abstract

Regulatory changes in global business, particularly in the renewable energy sector, require multinational companies (MNCs) to adopt rapid and effective adaptation strategies. This study aims to analyze how MNCs in the solar and wind energy sectors respond to increasingly complex and frequently changing cross-border regulatory dynamics. Using the Institutional Theory framework, specifically coercive, mimetic, and normative pressures, this research explores the institutional factors shaping corporate adaptation strategies. The research employs a multiple qualitative case study approach involving six MNCs operating in different jurisdictions. Data was collected through semi-structured interviews with senior managers, as well as analysis of company strategic documents and government regulations related to renewable energy. The results indicate that coercive pressures from governments and international institutions are the primary drivers of strategy change, while mimetic pressures emerge due to policy uncertainty, prompting companies to imitate competitors' practices. On the other hand, normative pressures from industry associations and stakeholder expectations reinforce the importance of social legitimacy and sustainability. The findings also indicate that adaptation is contextual and influenced by the specificity of national regulations and organizational capacity to manage change. This study contributes theoretically to understanding the strategic responses of MNCs through an institutional lens and provides practical implications for policymakers and industry actors in designing regulatory frameworks that promote an inclusive and adaptive global energy transition.

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