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Jurnal Komunikasi Global (JKG) Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Syiah Kuala Jln. Tgk. Tanoh Abee, Darussalam, Banda Aceh, 23111
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Jurnal Komunikasi Global
Published by Universitas Syiah Kuala
ISSN : 26147998     EISSN : 2614218X     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Komunikasi Global (JKG) is a peer-reviewed journal organized and published by the Department of Communication Studies, Faculty of Social and Political Sciences (FISIP), Syiah Kuala University. JKG publishes research and review articles promoting various approaches in the field of communication studies limited to mass communication, marketing communication, and intercultural communication (starting from Volume 9(2) 2020). JKG publishes twice a year in June and December. Each volume contains eight research and review articles. JKG is a follow-up journal of Komunikasi Global which was firstly published in 2012. Since 2017, the journal has been published online with the first edition Volume 6(1) 2017. Starting from Volume 7(1) 2018, JKG adopted the IMRAD model for Heading Style and Writing Publication following the Indonesian Ministry of Research and Higher Education regulations. JKG was accredited by Kemenristekdikti RI (SINTA 4) from Volume 7(1) 2018. Since Volume 10 (1) 2021, JKG is accredited with SINTA 3 (SK No.158/E/KPT/2021). Since Volume 9(1) 2020, a new journal template adding article history, citation and some adjustment of font size, header, table format, article history and citation has been initiated to maintain the quality of the publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
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Search results for , issue "Vol 10, No 1 (2021)" : 8 Documents clear
Analisis Kritis Program Tayangan Asing di Televisi Swasta Indonesia Sari Rahmani; Irma Suryani
Jurnal Komunikasi Global Vol 10, No 1 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.26 KB) | DOI: 10.24815/jkg.v10i1.20233

Abstract

Indonesia telah mengatur pembatasan tayangan asing di layar stasiun televisi dalam negeri. Regulasi tersebut tertuang dalam Undang-Undang Penyiaran Nomor 32 Tahun 2002 Pasal 36 ayat 2 yang mewajibkan setiap stasiun televisi untuk menayangkan sekurang-kurangnya 60% tayangan produksi domestik. Penelitian ini bertujuan untuk menganalisis permasalahan tayangan asing di televisi Indonesia dalam perspektif kritis industri budaya. Metode yang dilakukan adalah metode kualitatif studi kasus. Pengambilan data dari berbagai studi dokumen dan wawancara. Data yang telah dikumpulkan dianalisis dengan teknik pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa stasiun televisi swasta melanggar ketentuan mengenai muatan tayangan asing. Ada dua masalah utama tayangan asing di televisi Indonesia. Masalah pertama adalah lemahnya peran negara terhadap penyiaran di Indonesia. Kedua adalah masalah ekonomi media khususnya terkait dengan pekerja media.   Indonesia issued the law regarding the limitation of foreign television programs in 2002. In Article 36, paragraph 2 of Law No. 32/2002 stated that every television station is obligated to broadcast domestic programs at least 60 percent of the total content. This research aimed to analyze foreign programs in Indonesia through a critical thinking perspective. This research adopted a study case, qualitative approach. Data collection was done through interviews, documents study. The collected data were analyzed by data collection, reduction, display, and conclusion drawing. The findings showed that  The results showed that private television stations violated the provisions regarding the proportion of foreign programs. There were two main problems that emerge from foreign programs in private TV stations. The first problem was the weak role of the state in broadcasting in Indonesia. The second was the problem of the media economy, especially related to media workers.
Literasi Digital Ibu Generasi Milenial terhadap Isu Kesehatan Anak dan Keluarga Wafdane Dyah Prima Jati
Jurnal Komunikasi Global Vol 10, No 1 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.996 KB) | DOI: 10.24815/jkg.v10i1.20091

Abstract

Perkembangan teknologi digital yang sangat pesat mempermudah ibu-ibu generasi milenial untuk mendapatkan informasi seputar kesehatan anak dan keluarga secara online. Tren pencarian informasi ini hendaknya disertai dengan kemampuan literasi digital yang baik untuk menjamin ketepatan dalam memilah informasi yang beredar. Penelitian ini mencoba untuk mendeskripsikan tingkat literasi digital ibu milenial dalam mengakses informasi terkait kesehatan anak dan keluarga. Metode penelitian yang digunakan adalah digital etnografi dengan paradigma post-positivisme. Data dikumpulkan melalui wawancara semi terstruktur terhadap tujuh ibu milenial yang berdomisili di beberapa kota besar di Indonesia, seperti Jakarta, Surabaya, dan Banjarmasin. Hasil dari penelitian ini memperlihatkan bahwa secara keseluruhan, kecakapan literasi digital mayoritas ibu milenial berada di tingkat sedang. Tingkat ini dipengaruhi oleh minat terhadap isu kesehatan tertentu serta pengalaman dari masing-masing ibu. Tingkat kecakapan literasi digital seorang ibu dapat mempengaruhi perilaku mereka sehari-hari. Lebih lanjut, temuan elemen penyebaran informasi dalam praktik literasi digital para ibu menambah kekayaan konsep dari literasi itu sendiri. The rapid development of digital technology made it easier for milenial generation mothers to get information online about child and family’s health. This information-seeking trend should be accompanied by excellent digital literacy skills to ensure accuracy in sorting out information. This study tried to describe the digital literacy competency of milenial mothers in accessing information related to child and family’s health. The research method used is digital ethnography with a post-positivist paradigm. Data were collected through semi-structured interviews with seven milenial mothers living in several major cities in Indonesia, including Jakarta, Surabaya, and Banjarmasin. The results of this study showed that the digital literacy skills of milenial mothers were at a moderate level. This level was influenced by their interest in specific health issues and their experiences.  Their level of digital literacy skills could possibly affect their daily behavior. Furthermore, the finding about the element of information dissemination element in this digital literacy practice would add to the richness of the literacy concept itself.
The Influence of IMC Implementation on the Brand Awareness of BLANJA.com Ulfa Dinyah Fitri; Haris Herdiansyah
Jurnal Komunikasi Global Vol 10, No 1 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.418 KB) | DOI: 10.24815/jkg.v10i1.20156

Abstract

Integrated marketing communication continues to be an important issue to create brand awareness of a product. This study aims to identify the influence of the integrated marketing communication elements implementation towards the brand awareness of BLANJA.com. The method used in this research is quantitative with an explanatory research approach. Data were collected through online questionnaires spread to the BLANJA.com customers.  There were 121 respondents involved in this study who were selected using the purposive sampling technique. The analysis technique used was multiple regression using SPSS 25.0.  This research found that advertising, sales promotion, public relation, and digital communication had a significant influence simultaneously towards the brand awareness of BLANJA.com, with the Coefficient of Determination is 80,7%. Further, digital communication had the most considerable impact partially on the brand awareness of BLANJA. Public relations and advertising also had significant influences partially towards the brand awareness of BLANJA.com. Komunikasi marketing terintegrasi masih menjadi topik yang penting dalam kaitannya dengan kesadaran merek dari suatu produk. Tujuan dari riset ini adalah untuk mengidentifikasi pengaruh implementasi elemen dari komunikasi marketing terintegrasi terhadap kesadaran merek dari Blanja.com. Metode yang digunakan adalah metode kuantitatif eksplanatif. Data responden didapat dengan menggunakan kuisioner terhadap pelanggan BLANJA.com. Sample yang terlibat sebanyak 121 responden yang dipilih dengan teknik purposive sampling. Teknik analisis data menggunakan regresi berganda yang diolah dengan SPSS 25.0. Hasil riset menunjukkan bahwa terdapat pengaruh yang signifikan dari iklan, promosi penjualan, hubungan masyarakat dan komunikasi digital terhadap kesadaran merek dari BLANJA.com dengan determinasi pengaruh sebesar 80,7%. Dari keempat elemen tersebut, yang paling berpengaruh terhadap kesadaran merek dari BLANJA.com adalah komunikasi digital, diikuti selanjutnya dengan humas, iklan, dan promosi penjualan.
Transformasi Makna Ta’aruf di Era Digital Eda Elysia; Emeraldy Chatra; Ernita Arif
Jurnal Komunikasi Global Vol 10, No 1 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.246 KB) | DOI: 10.24815/jkg.v10i1.19717

Abstract

Kehadiran internet memberikan alternatif bagi setiap individu untuk mencari pasangan hidup (jodoh) tanpa harus bertatap muka. Penelitian bertujuan untuk menganalisis pergeseran makna yang terjadi dalam proses ta’aruf yang dijalani oleh pria dan wanita yang sudah menikah serta individu yang sedang menjalani ta’aruf. Penelitian kualitatif ini fokus untuk menggali tahapan hubungan komunikasi interpersonal dalam proses ta’aruf melalui analisis data Interpretative Phenomenological Analysis. Informan penelitian ini terdiri dari tujuh orang, yaitu tiga pasangan yang sudah menikah melalui proses ta’aruf dan satu orang yang sedang menjalani proses ta’aruf di Kota Padang. Informan dipilih dengan teknik purposive sampling. Hasil penelitian ini diperoleh bahwa tahapan dalam proses ta'aruf klasik, antara lain perkenalan, konfirmasi, penjajakan, pertemuan keluarga dan menetapkan hari pernikahan. Tahapan ta'aruf klasik ini bertransformasi dikarenakan konsekuensi teknologi komunikasi. Ta’aruf sudah bisa dilakukan melalui teman, orang tua, saudara maupun media sosial. Ta'aruf online membuat terjadinya pergeseran makna ta'aruf, di mana kesakralan sebuah proses ta’aruf sudah diartikan berbeda walaupun esensinya sama. Saat ini, keseriusan individu dalam menjalani ta’aruf tidak murni karena Allah, melainkan menjadi lifestyle dan sudah menjadi konsumsi publik bahkan kamuflase. The presence of the internet provides an alternative for each individual to find a life partner (mate) without having to meet face to face. This study aims to analyze the shifting of meaning  in the ta'aruf process carried out by married couples and individuals undergoing ta'aruf. This qualitative research focused on exploring the stages of interpersonal communication in ta'aruf using Interpretative Phenomenological Analysis. The informants of this study consisted of seven people, of which three couples were married through the ta'aruf process and one person who was undergoing the ta'aruf process in Padang. Informants were selected by the purposive sampling technique. The results of this study indicated that the stages in the classical ta'aruf process includes an introduction, confirmation, exploration, family gatherings, and setting a wedding day. This classical ta'aruf stage transforms due to the impact of communication technology. Ta'aruf can be done through friends, parents, siblings, and social media. Online ta'aruf makes a shift in the meaning of ta'aruf, where the sacredness of a ta'aruf process has been interpreted differently, although the essence stays the same. At present, the seriousness of individuals in carrying out ta'aruf is not purely due to Allah, but ta’aruf has become a lifestyle, public consumption, and even camouflage.
Literasi Digital Pelajar di Yogyakarta: dari Consuming ke Prosuming Literacy Puji Rianto; Ade Irma Sukmawati
Jurnal Komunikasi Global Vol 10, No 1 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.478 KB) | DOI: 10.24815/jkg.v10i1.20612

Abstract

Pelajar pada rentang usia 13-19 tahun menjadi kelompok yang paling banyak menggunakan media sosial. Penelitian ini dilakukan untuk mengetahui tingkat literasi digital pelajar di Kota Yogyakarta dengan menggunakan sepuluh indikator yang dirumuskan oleh Japelidi, yakni akses, seleksi, pemahaman, distribusi, produksi, analisis, verifikasi, evaluasi, partisipasi, dan kolaborasi. Remaja dipilih sebagai responden penelitian karena merupakan rentang usia yang paling aktif dalam menggunakan media sosial. Penelitian dilakukan dengan menyebar kuesioner kepada siswa sekolah di wilayah Daerah Istimewa Yogyakarta dengan rentang usia 13-19 tahun sejumlah 60 responden secara luring. Pemilihan responden menggunakan kuota sampling. Hasil penelitian menunjukkan bahwa pola penggunaan media digital pelajar di Yogyakarta memiliki kecenderungan berada pada rentang tinggi untuk konsumsi, cukup untuk produksi dan distribusi, namun rendah untuk partisipasi dan kolaborasi. Students at aged between 13 to 19 are the second biggest group using social media. The purpose of this study was to see the digital literacy level of students in Yogyakarta City using ten indicators formulated by Japelidi, namely access, selection, understanding, distribution, production, analysis, verification, evaluation, participation, and collaboration. Students were chosen as research respondents because they are the most active in using social media, especially in Yogyakarta. The research was conducted by distributing questionnaires offline to school students in the Special Region of Yogyakarta with an age range of 13-19 years, with 60 respondents. The selection of respondents using quota sampling. The results showed that students' use of digital media in Yogyakarta tends to be high for consumption, sufficient for production and distribution, but low for participation and collaboration. 
Impression Management Komunitas Daring Ruvira Arindita; Muchammad Nasucha; Nursalsa Arifah; Shafiyya Lubna
Jurnal Komunikasi Global Vol 10, No 1 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.075 KB) | DOI: 10.24815/jkg.v10i1.19934

Abstract

Beragam tantangan yang dihadapi ibu masa kini membuat keberadaan komunitas mendapat sambutan hangat. Halo Ibu sebagai komunitas berbasis media daring hadir sebagai tempat bagi ibu saling berbagi dan mendukung. Dalam menjaga eksistensinya, komunitas membutuhkan hubungan baik dengan stakeholder. Penelitian kualitatif deskriptif ini bertujuan mengetahui impression management yang dilakukan komunitas dalam membangun hubungan dengan stakeholder. Konsep utama yang digunakan adalah impression management, stakeholder relations theory, dan komunitas. Metode pengumpulan data dilakukan melalui in-depth interview dengan pendiri dan anggota komunitas. Penelitian ini menemukan bahwa panggung depan terjadi di Instagram, website, Youtube dan Grup WhatsApp, sementara panggung belakang terjadi saat rapat komunitas. Stakeholder komunitas terbagi menjadi stakeholder utama (ibu) dan stakeholder pendukung (brand, komunitas lain serta selebriti). Strategi impression management dilakukan berbeda untuk kedua stakeholder. Kepada stakeholder utama diterapkan strategi ingratiation, exemplification serta self-supplication. Kemudian strategi self promotion dan exemplification dilakukan pada stakeholder pendukung. Penelitian menyimpulkan bahwa ibu menjadi stakeholder yang paling diprioritaskan dalam upaya impression management. Keberadaan anggota komunitas yang aktif dan suportif menjadi kunci untuk menarik stakeholder pendukung agar bekerja sama. Given modern mothers’ challenges, the existence of community is warmly welcomed. Halo Ibu, as an online media-based community is a place for mothers to share and support each other. In order to exist and thrive community requires good support from stakeholders. Thus, this qualitative descriptive research aims to acquire the impression management of daring community to build relations with stakeholders. The main concepts used are impression management, stakeholder relations theory, and community. Data were gathered using observation and in-depth interviews with the founder and members of the community. The results showed that the front stage of the community was on online media, including Instagram, website, YouTube, and WhatsApp Group, while backstage is the community’s meeting session. Two stakeholders were the primary stakeholder (mothers) and supportive stakeholder (brands/sponsors, other communities, and public figures). Halo Ibu used different strategies to build and maintain relations with respective stakeholders. With main stakeholders, ingratiation, exemplification, and self-supplication strategies were applied. Meanwhile, self-promotion and exemplification strategies were used for supportive stakeholders. This research concludes that mothers are the most prioritized stakeholder on impression management. Active and supportive community members are the key to attracting supportive stakeholders to work together.
Strategi Komunikasi Pemerintah Kota Pariaman Pada Program Satu Keluarga Satu Sarjana Nofiardi Syarif; Elva Ronaning Roem; Ernita Arif
Jurnal Komunikasi Global Vol 10, No 1 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.548 KB) | DOI: 10.24815/jkg.v10i1.20523

Abstract

Program Satu Keluarga Satu Sarjana merupakan program pembangunan pemerintah Kota Pariaman dalam upaya mengentaskan kemiskinan melalui peningkatan sumber daya manusia masyarakat di wilayahnya. Agar program dapat diterima dan mendapatkan partisipasi oleh khalayak dibutuhkan sebuah strategi komunikasi. Penelitian ini bertujuan mendeskripsikan strategi komunikasi pemerintah Kota Pariaman dalam pelaksanaan program Satu Keluarga Satu Sarjana dengan menggunakan model perencanaan strategi komunikasi lingkaran. Penelitian menggunakan metode kualitatif. Data dikumpulkan melalui observasi non-partisipasi dan wawancara mendalam dilakukan dengan empat orang informan yang dipilih dengan metode purposive sampling. Hasil penelitian menunjukkan bahwa strategi dalam pelaksanaan program dilakukan dalam bentuk sosialisasi langsung berupa dialog dan wawancara yang dilakukan petugas di lapangan, dan berkomunikasi menggunakan media luar ruang, website pemerintah, portal online serta media sosial. Sementara hambatan yang timbul di masyarakat berupa kesenjangan informasi dan tanggapan negatif terhadap program serta kurangnya sumber daya manusia dalam menciptakan komunikasi efektif.  The one-family one-degree program is a development program for the Pariaman city government to alleviate poverty by increasing the human resources of the people in the region. However, for the program to be accepted and get participation by the public, a communication strategy is needed. This study aims to describe the communication strategy of the Pariaman city government in the implementation of the one-family one-degree program using the circular communication model. This study used a qualitative method. Data were collected through non-participant observation and in-depth interviews with four informants selected by the purposive sampling method. The results showed that the implementation of the program was carried out in direct socialization in the form of dialogues and interviews conducted by officers in the field and communicating using outdoor media, government websites, online portals, and social media. Meanwhile, the obstacles that arise in the community were in the form of information gaps and negative responses to the program, and a lack of organizational human resources in creating effective communication.
Motivasi Milenial Menonton Layanan Streaming Joseph Edwin; Irwansyah Irwansyah
Jurnal Komunikasi Global Vol 10, No 1 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.512 KB) | DOI: 10.24815/jkg.v10i1.20210

Abstract

Ponsel cerdas semakin banyak digunakan untuk menonton subscription video-on-demand. Tingkat adopsi aktivitas ini pun sangat tinggi di kalangan kaum milenial di Indonesia. Ini memunculkan pertanyaan mengapa khalayak semakin terbiasa menonton SVOD di ponsel cerdas meski memiliki keterbatasan audiovisual dibandingkan televisi, laptop atau komputer. Penelitian ini bertujuan melihat apa kebutuhan-kebutuhan spesifik yang terpenuhi ketika khalayak mengonsumsi konten subscription video-on-demand (SVOD) melalui ponsel cerdas. Berlandaskan teori uses and gratifications, penelitian menggunakan pendekatan kualitatif dan strategi grounded theory. Berdasarkan wawancara dengan enam informan, ditemukan bahwa khalayak memiliki tipologi kebutuhan yakni informasi, mengisi waktu, pengalaman terkustomisasi dan media displacement. Muncul tipologi yang mengalami ekspansi yakni hiburan hedonistik/eudaimonik, pindah waktu/tempat, kenyamanan/relaksasi, dan pengalihan/pengalaman imersif. Sementara muncul tipologi yang belum ditemukan dalam penelitian sebelumnya, yaitu menonton maraton. Direkomendasikan untuk mengoperasionaliasikan tipologi-tipologi yang ditemukan secara kuantittif untuk penelitian selanjutnya. Smartphones are increasingly used to access videos, including subscription video-on-demand services. This is especially true among millennials, who are the primary adopters. This raises the question of why millennials watch SVOD through their smartphones when other wide-screened devices offer better audiovisual quality. This research aims to reveal the motivations satisfied by using uses and gratification theory through qualitative approach and grounded theory strategy.  Based on in-depth interviews of six informants, we found classical UG typologies, namely Information and Passing Time, and typologies recurring in new media research, which are customized experienced and media displacement. The study also produced expanded typologies, including hedonistic/eudaimonic entertainment, time/place-shifting, comfort/relaxation, and diversion/immersive experience. Lastly, binge-watching was discovered to be an emergent typology. As this research analyzes data from one informant, the results cannot be generalized. Operationalizing these typologies by using a quantitative approach is recommended for future research.

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