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JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi
Published by Melati Institute
ISSN : 29862507     EISSN : 28302605     DOI : https://doi.org/10.59004/jisma.v1i6
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
JISMA, Jurnal Ilmu Sosial , Manajemen, dan Akuntansi menerima artikel penelitian tentang Sosial EKonomi, Manajemen, dan Akuntansi dengan menggunakan metode penelitian kuantitatif, kualitatif, dan metode campuran. 1. Ilmu Sosial mencakup: Ekonomi, Antropologi, Sosiologi, Psikologi, Geografi, Studi Budaya dan Etika, Studi Gender dan bidang terkait lainnya. 2. Manajemen mencakup: ekonomi, politik, hukum, sosio cultural (budaya), teknologi, dimensi internasional (seperti globalisasi dan paham ekonomi), kondisi lingkungan alam, dan bidang ilmu terkait lainnya. 3. Akuntansi mencakup: Auditing, Management Accounting, General Accounting, Government Accounting, Budgetary Accounting, Educational Accounting, Cost Accounting, Tax Accounting, Sistem Informasi Akuntansi, International Accounting, Social Accounting, Akuntansi Perbankan, dan bidang ilmu terkait lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol 2 No 6 (2024): Februari 2024" : 8 Documents clear
Analisis Efektivitas Jaringan Bisnis pada Produk Salaut Marselina, Resya Dwi; Maesyaroh, Siti; Nurbaeti, Azra Lutfiah; Febiansyah, Ilza Tio
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

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Abstract

This study examines the effectiveness of business networks in the food production of Salaut, a culinary business located in Pangandaran, Indonesia. Salaut specializes in seafood dishes and snacks, holding Intellectual Property Rights (IPR) and a Food Industry Household (PIRT) certification. Their organizational structure involves various departments, actively participating in both offline and online marketing. A SWOT analysis identifies the strengths, weaknesses, opportunities, and threats for Salaut. Solid partnerships with raw material suppliers have strengthened their foundation, while opportunities to enhance collaborations with suppliers and explore online distribution remain open. The article covers production, marketing, value addition, and financial reporting as key elements in the development of this culinary business.
Studi Kelayakan Pengembangan Bisnis Toko Bangunan Sukses Mutiara Fitriani, Aan; Soleha, Lilis Karnita
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

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Abstract

This research aims to analyze the feasibility of developing the Mutiara Success Building Shop business. Toko Bangunan Sukses Mutiara currently sells various types of goods such as cement, sand, gravel and bricks. To overcome capital limitations, the store adopts a pre-order (PO) sales system as the main strategy. The research methods used are quantitative methods for market aspects, and qualitative methods for financial, production, and environmental aspects. The assessment of financial aspects was conducted through the Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), and Return On Investment (ROI) method approaches. The purpose of this research is to provide a comprehensive and detailed picture of the various dimensions that affect the business, especially the four aspects above, and to assist informational and appropriate decision making.
Analisis Pemanfaatan Digital Marketing Sebagai Media Membangun Jaringan Bisnis pada UMKM Milan Food Marselina, Resya Dwi; Fadillah, Ajeng Ismil; Hendriawan, Rian; Azzahra, Intan Yulia
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the benefits of digital marketing as a medium for building business networks in Milan Food MSMEs. This research uses qualitative methods, the technical data analysis used in this research is by interviewing the business owner or owner of Milan Food. And get results that show that the role of digital marketing affects the development of the Milan Food business network. The business network is the key to success and has a very influential factor in the marketing of Milan Food. With digital technology, business people can look for opportunities with business strategies to make sales, the business strategy carried out is through marketing.
Analisis Perkembangan Jaringan Bisnis dalam Upaya Strategi Kompetitif Kedai Susu Wayang Windu di Tangan Generasi Sandwich Pebrianti, Syifa Nurazizah; Putri, Andini Febriani; Pertiwi, Asri Banyu; Hasanah, Rindy Cahyani; Riansyah, Muhamad; Marselina, Resya Dwi
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

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Abstract

This research is a field study with descriptive qualitative methods. The data collection techniques used were interviews, observation and documentation. While data analysis is done through data reduction, presentation, and conclusion drawing. The results of this study indicate that KS Wayang Windu's business network in the hands of the Sandwich Generation has developed very well. There is more room for product marketing and more business networks that can cooperate with KS Wayang Windu. The strategy implemented by KS Wayang Windu has proven to be effective, as it has made a strong business strategy in marketing their products throughout the West Java region. When viewed from the overall business network, KS Wayang Windu has a huge potential to succeed in the food and beverage industry.
Pengaruh Rasio Profitabilitas Terhadap Harga Saham pada Perusahaan Asuransi yang Terdaftar di Bursa Efek Indonesia Yuniza, Tri Fira
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

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Abstract

his study aims to determine whether the profitability ratio, namely ROA and ROE, has a positive and significant effect on shares in insurance companies listed on the Indonesia Stock Exchange.The population used to determine the effect of profitability ratios on companies incorporated in the insurance sector on the Indonesia Stock Exchange is as many as 5 companies based on information obtained from the Indonesia Stock Exchange.The results of this study indicate that changes in capital structure are not influenced by the value of the company, meaning that all capital structures are considered not good because they have no effect on the value of the company. A good capital structure if the company changes the capital structure and followed by changes in firm value, because the capital structure that can maximize the value of the company is a good capital structure.
Analisis Efektivitas Jaringan Bisnis pada Produk Salaut Marselina, Resya Dwi; Maesyaroh, Siti; Nurbaeti, Azra Lutfiah; Febiansyah, Ilza Tio
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effectiveness of business networks in the food production of Salaut, a culinary business located in Pangandaran, Indonesia. Salaut specializes in seafood dishes and snacks, holding Intellectual Property Rights (IPR) and a Food Industry Household (PIRT) certification. Their organizational structure involves various departments, actively participating in both offline and online marketing. A SWOT analysis identifies the strengths, weaknesses, opportunities, and threats for Salaut. Solid partnerships with raw material suppliers have strengthened their foundation, while opportunities to enhance collaborations with suppliers and explore online distribution remain open. The article covers production, marketing, value addition, and financial reporting as key elements in the development of this culinary business.
Studi Kelayakan Pengembangan Bisnis Toko Bangunan Sukses Mutiara Fitriani, Aan; Soleha, Lilis Karnita
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the feasibility of developing the Mutiara Success Building Shop business. Toko Bangunan Sukses Mutiara currently sells various types of goods such as cement, sand, gravel and bricks. To overcome capital limitations, the store adopts a pre-order (PO) sales system as the main strategy. The research methods used are quantitative methods for market aspects, and qualitative methods for financial, production, and environmental aspects. The assessment of financial aspects was conducted through the Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), and Return On Investment (ROI) method approaches. The purpose of this research is to provide a comprehensive and detailed picture of the various dimensions that affect the business, especially the four aspects above, and to assist informational and appropriate decision making.
Analisis Pemanfaatan Digital Marketing Sebagai Media Membangun Jaringan Bisnis pada UMKM Milan Food Marselina, Resya Dwi; Fadillah, Ajeng Ismil; Hendriawan, Rian; Azzahra, Intan Yulia
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the benefits of digital marketing as a medium for building business networks in Milan Food MSMEs. This research uses qualitative methods, the technical data analysis used in this research is by interviewing the business owner or owner of Milan Food. And get results that show that the role of digital marketing affects the development of the Milan Food business network. The business network is the key to success and has a very influential factor in the marketing of Milan Food. With digital technology, business people can look for opportunities with business strategies to make sales, the business strategy carried out is through marketing.

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