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Muhammad Ichwan Musa
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INDONESIA
Jurnal Manajemen
Published by Universitas Negeri Makassar
ISSN : 27238059     EISSN : 28295412     DOI : http://dx.doi.org/10.26858/jm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen is a media or means of communication and scientific publication from the result of management science thought and research carried out by lecturers, researchers and related research institutions. Jurnal Manajemen are published twice a year (February and August) through Open Journal System (OJS)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol 1, No 2 (2022): Februari" : 2 Documents clear
ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MIE INSTAN MEREK INDOMIE (STUDI KASUS MAHASISWA ANAK KOST FAKULTAS EKONOMI UNIVERSITAS NEGERI MAKASSAR) Ajis Chaniago Indrawan
Jurnal Manajemen Vol 1, No 2 (2022): Februari
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.955 KB) | DOI: 10.26858/jm.v1i2.27078

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh faktor kebudayaan, sosial, pribadi dan psikologi terhadap proses keputusan pembelian produk mie instan merek Indomie baik secara parsial maupun secara simultan. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi Universitas Negeri Makassar yang telah mengonsumsi mie instan merek Indomie dan merupakan anak kost. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner yang telah di uji validitas dan reliabilitasnya. Teknik analisis data menggunakan analisis regresi berganda. Dari analisis regresi didapatkan persamaan Y= 3.890 + 0.464X1 - 0.053X2 + 0.177X3 + 0.435X4. Hasil penelitian ini menunjukkan bahwa: (1) Faktor budaya berpengaruh positif dan signifikan terhadap proses keputusan pembelian produk mie instan merek Indomie; (2) Faktor sosial berpengaruh negatif tidak signifikan terhadap proses keputusan pembelian produk mie instan merek Indomie; (3) Faktor pribadi berpengaruh positif dan signifikan terhadap proses keputusan pembelian produk mie instan merek Indomie; (4) Faktor psikologi berpengaruh positif dan signifikan terhadap proses keputusan pembelian produk mie instan merek Indomie; (5) Faktor budaya, sosial, pribadi dan psikologi berpengaruh signifikan terhadap proses keputusan pembelian produk mie instan merek Indomie. Variabel budaya berpengaruh dominan terhadap keputusan pembelian produk mie instan merek Indomie dengan nilai koefisiensi regresi sebesar 0.464.Kata Kunci: Budaya, Sosial, Pribadi, Psikologi, Keputusan PembelianAbstract: This study aims to determine the influence of cultural, social, personal and psychological factors on the purchasing decision process of Indomie brand instant noodle products, either partially or simultaneously. The population in this study were students of the Faculty of Economics, Makassar State University who had consumed Indomie brand instant noodles and were boarding children. The data collection technique in this study used a questionnaire that had been tested for validity and reliability. The data analysis technique used multiple regression analysis. From the regression analysis, the equation Y= 3.890 + 0.464X1 - 0.053X2 + 0.177X3 + 0.435X4. The results of this study indicate that: (1) cultural factors have a positive and significant effect on the purchasing decision process of Indomie brand instant noodle products; (2) Social factors have an insignificant negative effect on the purchase decision process for Indomie brand instant noodle products; (3) Personal factors have a positive and significant impact on the purchase decision process for Indomie brand instant noodle products; (4) Psychological factors have a positive and significant effect on the purchasing decision process of Indomie brand instant noodle products; (5) Cultural, social, personal and psychological factors have a significant effect on the purchase decision process for Indomie brand instant noodle products. The cultural variable has a dominant effect on purchasing decisions for Indomie brand instant noodle products with a regression coefficient of 0.464.Keywords: Culture, Social, Personal, Psychology, Purchase Decision 
ANALISIS PERBANDINGAN KINERJA KEUANGAN PADA PERUSAHAAN PT MAYORA INDAH Tbk. DAN PT INDOFOOD SUKSES MAKMUR Tbk. Syarif Hidayatullah
Jurnal Manajemen Vol 1, No 2 (2022): Februari
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.349 KB) | DOI: 10.26858/jm.v1i2.26715

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui bagaimana perbandingan kinerja keuangan PT. Mayora Indah Tbk dengan PT. Indofood Sukses Makmur Tbk periode 2010-2019. Sampel penelitian ini terdiri dari data laporan keuangan perusahaan PT. Mayora Indah Tbk dan PT. Indofood Sukses Makmur Tbk yang terdaftar di Bursa Efek Indonesia selama 10 tahun yaitu periode 2010-2019.Teknik analisis data yang dipergunakan dalam penelitian ini adalah analisis rasio keuangan dan uji beda dua rata-rata (independent sample t-test). hasil dari analisis rasio diperoleh bahwa kinerja keuangan PT. Mayora Indah Tbk yang baik berdasarkan standar industri dari segi rasio Current Ratio, Quick Ratio, Cash Ratio, Long Term Debt to Equity, dan Earning Per Share, sedangkan untuk kinerja keuangan PT. Indofood Sukses Makmur Tbk sesuai standar industri dari segi rasio Cash Ratio, Long Term Debt to Equity, Earning Per Share, dan Dividend Payout Ratio. Adapun hasil Uji Beda Dua Rata-rata (Indepent Sample t-test) diperoleh bahwa pada Cash Ratio, Inventory Turnover, Fixed Assets Turnover, Net Profit Margin, Earning Per Share, dan Price Earning Ratio tidak terdapat perbedaan secara signifikan antara kinerja keuangan PT. Mayora Indah Tbk dengan PT. Indofood Sukses Makmur Tbk. Current Ratio, Quick Ratio, Debt to Assets Ratio, Debt to Equity Ratio, Long Term Debt to Equity, Receivable Turnover, Return on Investment, Return on Equity, dan Dividend Payout Ratio terdapat perbedaan secara signifikan antara PT. Mayora Indah Tbk dengan PT. Indofood Sukses Makmur Tbk.Kata Kunci: Kinerja Keuangan, dan Rasio Keuangan.Abstract: This study aims to determine how the comparison of the financial performance of PT. Mayora Indah Tbk with PT. Indofood Sukses Makmur Tbk period 2010-2019. The sample of this study consisted of data from the financial statements of the company PT. Mayora Indah Tbk and PT. Indofood Sukses Makmur Tbk is listed on the Indonesia Stock Exchange for 10 years, namely the period 2010-2019. The data analysis technique used in this study is financial ratio analysis and the independent sample t-test. the results of the ratio analysis obtained that the financial performance of PT. Mayora Indah Tbk is good based on industry standards in terms of the ratio Current Ratio, Quick Ratio, Cash Ratio, Long Term Debt to Equity, and Earning Per Share, while for the financial performance of PT. Indofood Sukses Makmur Tbk complies with industry standards in terms of the ratio of Cash Ratio, Long Term Debt to Equity, Earning Per Share, and Dividend Payout Ratio. The results of the Two Average Difference Test (Indepent Sample t-test) were obtained that the Cash Ratio, Inventory Turnover, Fixed Assets Turnover, Net Profit Margin, Earning Per Share, and Price Earning Ratio there was no significant difference between the financial performance of PT. Mayora Indah Tbk with PT. Indofood Sukses Makmur Tbk. Current Ratio, Quick Ratio, Debt to Assets Ratio, Debt to Equity Ratio, Long Term Debt to Equity, Receivable Turnover, Return on Investment, Return on Equity, and Dividend Payout Ratio there are significant differences between PT. Mayora Indah Tbk with PT. Indofood Sukses Makmur Tbk.Keywords: Financial Performance, and Financial Ratios. 

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