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Editorial Office: | Waisya : Jurnal Ekonomi Hindu | | Institut Agama Hindu Negeri Gde Pudja Mataram | Jln.Pancaka No. 7B Mataram, Nusa Tenggara Barat, Indonesia Telp. (0370) 628382 Fax. (0370) 631725
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Waisya : Jurnal Ekonomi Hindu
Published by Institut Agama Hindu Negeri Gde Pudja Mataram
ISSN : -     EISSN : 28294041     DOI : https://doi.org/10.53977/jw
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Waisya is a scientific journal published by IAHN Gde Pudja Mataram. This Journal contains research and conceptual articles with a focus on studies of economic development studies and entrepreneur. We invite scientists, scholars, researchers, and students to develop their scientific and publish the results of their research after the selection mechanism of the manuscript, review of peer reviewers, and editing process. This Scientific journal published twice a year, the period of April and Oktober.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 3 No 2 (2024)" : 6 Documents clear
ANALISIS STRATEGI PENGEMBANGAN BISNIS DENGAN PENDEKATAN BISNIS MODEL CANVAS (BMC) DAN SWOT Riscal, Detty Agustin; Sri, Sahbany
Waisya : Jurnal Ekonomi Hindu Vol 3 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i2.1996

Abstract

Cinnamonstory.id is a handover and dowry decoration business that was formed in 2017. The objectives of this study are analyzing the mapping of the 9-element Business Model Canvas (BMC) business model with SWOT analysis (Strength, Weakness, Opportunity and Threats); Formulate a business model development strategy Cinnamonstory.id using the SWOT matrix. The analysis method in this study uses a combination of BMC analysis approach and SWOT matrix in formulating Cinnamonstrody.id business development strategy. The results of the SWOT analysis show that Cinnamonstory.id in Quadrant II is a diversification. The results of the study show training, design innovation, affordable, responsive services, and effective digital marketing are the keys to Cinnamonstory.id success, develop Cinnamonstory.id by joining a network of vendors, offering consulting and leasing, recruiting and training employees, and establishing partnerships with suppliers, seek new ideas, develop distinctiveness, improve operational efficiency, manage suppliers, and provide superior customer service in Cinnamonstory.id. and analyze customer feedback and sales data, allocate funds for promotions and investments, and develop marketing strategies and partnerships through social media.
RASIO PROFITABILITAS, LIKUIDITAS, DAN SOLVABILITAS TERHADAP HARGA SAHAM (PERUSAHAAN KELAPA SAWIT YANG TERDAFTAR DI BEI) Satria Dwiyana, Fernando Yogha; Ni, Sriwinarti Ketut; Defel, Septian
Waisya : Jurnal Ekonomi Hindu Vol 3 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i2.1997

Abstract

Oil palm is one of the plants that can produce oil for commercial use (Fuadah, 2018). Palm oil can also be seen as a form of progress in national development. Apart from opening up employment opportunities, another important contribution is its role as a source of foreign exchange for the country. Global demand for palm oil tends to increase from 2016 to 2020.The subject of this study focuses on palm oil companies registered on the BEI from 2018 to 2022. This research is quantitative in nature. The sample for this study was determined using a purposive sampling technique, resulting in 12 samples and 60 observation data points. Secondary data in this research was obtained from the website (BEI) and websites of related companies. This research uses multiple linear regression analysis as a method for analyzing data.Based on the results of the return on equity (ROE) variable, the Sig. is 0.009, then the conclusion is accepted. Based on the results of the variable current ratio (CR), the Sig. is 0.009, then the conclusion is accepted. Based on the results of the variable debt to equity ratio (DER) value Sig. is 0.301, then the result is rejected.Referring to this, it can be stated that: the current ratio (CR) and return on equity (ROE) variables have an influence on share prices, while the debt to equity ratio (DER) has no influence on share prices.
ANALISIS KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN Dwi Sawitri, Ni Nengah Devi; Ida Ayu, Widia Laksmi Nyoman; Ni Luh, Anom Pancawati Putu
Waisya : Jurnal Ekonomi Hindu Vol 3 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i2.2001

Abstract

This research aims to find the influence of product quality and price on purchasing decisions at Savana Bale Kebaya. The research method uses quantitative methods. Data collection techniques were carried out by means of documentation, observation, interviews and distributing questionnaires. Sampling using techniques Random Sampling with a sample size of 100 respondents. Data analysis techniques and calculating data use SPSS Version 24. The results of the research show that product quality has a positive and significant effect on purchasing decisions at Savana Bale Kebaya. Price has a positive and significant effect on purchasing decisions at Savana Bale Kebaya. There is a simultaneous influence between product quality and price variables on purchasing decisions at Savana Bale Kebaya. The suggestion in this research is that Savana Bale Kebaya owners pay attention to product quality and set the right price to achieve higher purchasing decisions
INOVASI PELAYANAN KELOMPOK PEDAGANG CANANG DI LINGKUNGAN KARANG JASI KOTA MATARAM Wiguna Murti, I Wayan Indra
Waisya : Jurnal Ekonomi Hindu Vol 3 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i2.2002

Abstract

Post covid 19 pandemic that hit the world made sales decline, especially the Canang Traders Group in the Karang Jasi Neighborhood, Mataram City. This research focuses on three things, namely: (1) the sales trend of the canang trader group in the Karang Jasi Neighborhood, Mataram City, (2) the form of service innovation of the canang trader group in increasing sales, (3) the supporting and inhibiting factors of the canang trader group in innovating services. The research methodology uses descriptive with data collection techniques using observation, interviews, and documentation techniques. the results of this study show, the form of service innovation where canang traders provide services by delivering orders to customers' homes. supporting factors in this study can be known, namely to meet needs such as demands for daily living expenses, school fees, the desire to develop a business, the desire to get more profit, then the obstacles are lack of knowledge in using telephones and WhatsApp, capital, many competitors.
PEMANFAATAN DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN EFEKTIF DAN INOVATIF UNTUK MENARIK KONSUMEN UMKM Astikarani, Ni Made Dhyana; I Komang, Yasa Widya Purnama
Waisya : Jurnal Ekonomi Hindu Vol 3 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i2.2006

Abstract

Digital marketing has become an increasingly important strategy for Micro, Small and Medium Enterprises (MSMEs) in an effort to attract and retain consumers in the digital era. This research examines the use of digital marketing as an effective and innovative marketing communications strategy to support the growth of MSMEs. The research method uses a qualitative descriptive approach with primary data sources obtained from King Kebab MSME consumers and social media activities. The research location is in Mataram City, specifically King Kebab MSMEs. Through the use of digital platforms such as social media and e-commerce, MSMEs can reach wider and more precisely segmented consumers, as well as convey relevant and personal messages to consumers. Even though King Kebab MSMEs often face challenges such as limited resources, low digital literacy, and intense competition, digital marketing strategies that are tailored to the characteristics of target consumers can produce more optimal results compared to conventional marketing methods. This research aims to discuss the level of understanding and application of digital marketing by MSMEs in marketing communication strategies, the challenges faced by MSMEs in utilizing digital marketing to attract consumers, the effectiveness of digital marketing in increasing consumer attraction and loyalty to MSMEs compared to conventional marketing strategies, and MSMEs can develop digital marketing strategies that are innovative and suit the characteristics of target consumers. Highlighting the importance of innovation and the use of technology in digital marketing strategies to increase consumer attraction and loyalty, as well as support the sustainability of MSME businesses in an increasingly competitive market.
ANALISIS ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN SHOPEE Angraeni, Ni Luh Ayu; Made, Sudarma I; Rieka, Widaswara Yulita
Waisya : Jurnal Ekonomi Hindu Vol 3 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i2.2010

Abstract

The study aims to analyze online customer reviews and online customer ratings on the decision to purchase Shopee. In this study, there are two independent variables consisting of the variable Online customer reviews (X1) and variable Customer ratings (X2) and dependent variables that are the variables of the Buying Decision. (Y). This type of research uses quantitative research that is analyzed using statistics. The population in this study is the total active students of the State Hindu Religious Institute Gde Pudja Mataram which amounted to 1200 students. The sampling technique in this study uses the Purposive Sampling technology which uses certain criteria in samplings. As for the analytical tool used in this study, the IMB SPSS Statistic 25. As to the results obtained in the research conducted from the hypothesis testing, it can be concluded that 1) Online customer review has a positive and significant influence in part on the decision to purchase Shopee among the students of the State Hindu Institute of Gde Pudja Mataram. 2) Online customer rating has a significant and positive influence on the purchase decision of the Institute of Hindu Religion of Gde Pudja Mataram in part.

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