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JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 2985654X     DOI : -
Core Subject : Social,
Social Sciences
JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi is a journal that publishes research results, both theoretical and field studies, in general, and specifically related to economics, business, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2024): Maret" : 10 Documents clear
STRATEGI MARKETING MIX PAKET HAJI DAN UMRAH DALAM MENINGKATKAN DAYA TARIK MASYARAKAT DI PT ABA TOUR AND TRAVEL KOTA SUKABUMI Dikrilah; Amani Awalia Safitri
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): Maret
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

Facing competition from haj and umroh travel agents at PT ABA Tour and Travel in Sukabumi City, implementing a marketing strategy concept that really understands strong management and can facilitate competition in buying interest in haj and umroh packages with the various advantages contained in these packages. This type of research is field research, with primary and secondary data sources. While the data collection techniques are observation, interviews, and documentation. The data analysis technique in this study is descriptive qualitative. The results of this study are that the marketing mix strategy used by PT. ABA Tour and Travel of Sukabumi City in increasing public attractiveness. By visiting the community directly to the field through recitations, attending events held by government and private agencies, through social media, making a friendly gesture between the alumni of the PT. ABA Tour and Travel Sukabumi City, and always prioritize service. The advantages are guaranteed facilities and services for Hajj and Umrah packages, Umrah packages have a high interest rate, have good business prospects, fourth, have a unique and attractive promotion strategy, fifth, after becoming alumni of the congregation, all of them are still entitled to become the sixth family of PT ABA Tour and Travel, always updates on Youtube and Instagram about activities both in the company and while worshiping Umrah. The drawbacks are incompetent human resources, promotional activities that are sometimes limited, ONH Plus Hajj Packages which are only known by a few levels of society, and social media, namely on Facebook, which doesn't work well (not updated).
ANALISIS PENINGKATAN JUMLAH CALON JEMAAH UMRAH MELALUI BAURAN PROMOSI DI PT. AL SHAFWAH WISATA MANDIRI SMARTS UMRAH CAB.AGAM Nurul Azizah; Zulhelmi
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): Maret
Publisher : CV. ADIBA AISHA AMIRA

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The promotional mix is the total marketing communications program of a company consisting of advertising, sales promotion, public relations, publication and direct marketing which is used by the company to achieve advertising and marketing objectives in increasing sales targets.The purpose of this research is to determine efforts to increase the number of prospective pilgrims through promotional mix strategies at PT Al Shafwah Wisata Mandiri Smarts Umrah Cab. Agam. This type of research is field research, which takes data directly from the research site. The data sources used are primary data obtained from interviews and observations, and secondary data obtained from documents regarding the research object. The informants from this research were Travel Leaders, Congregation Mentors and employees. The results of research conducted at PT Al Shafwah Wisata Mandiri Smarts Umrah Cab. Agam in an effort to increase the number of prospective Umrah pilgrims through a promotional mix through, advertising which is carried out in the form of online and offline, namely, tik-tok, Instagram, Whatsapp, and offline such as brochures, banners. Sales Promotions that are carried out provide discounts or discounts. Public relations is carried out by establishing relationships with external parties. Personal Selling is carried out by directly contacting or making offers to suspected people. Direct Marketing is carried out by coming directly to homes and also at religious studies.
PEMBUATAN E-CATALOGUE SEBAGAI MEDIA PROMOSI DI INSTAGRAM MENGGUNAKAN APLIKASI CANVA PADA UMKM YY KEBAB KERTOSONO Hafidz Musthofa Fakhriadi; Dwi Sudjanarti
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): Maret
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

E-Catalogue is a promotional medium that facilitates the process of finding and managing information about the products and services of a company or organization. So far, media promotions have been carried out only to close friends of the seller and local residents. The problem that arises is the lack of promotion through online media. The purpose of this research was to create promotional media in the form of an e-catalog of products using Canva which displays a good design and can be understood by consumers in order to attract the attention and taste of buyers to the products of micro small and medium enterprise Kebab YY, Kertosono Branch. The method used in this study was the action research method (planning, acting, observing, reflection). The data collection methods used were interviews, questionnaires, observation, and documentation. Product catalogs that have been made are evaluated by distributing questionnaires to 20 respondents consisting of the owner, 2 design experts, 2 marketing experts, and 15 consumers. Measuring the level of design effectiveness used the EPIC model (emphaty, persuasion, impact, communication). The results of the analysis showed that in cycle 1 the design still could not be published because in the first cycle they received suggestions and some gave ineffective judgments from owners, computer experts, marketing experts and consumers so they had to be corrected again. The result value of the EPIC score in cycle II is at 4.1 so that it can be interpreted as effective and worthy of publication. Based on the results of the research that has been done, it can be concluded that the e-catalogue for UMKM Kebab YY products at the Kertosono Branch can be used as a marketing medium, so that it can provide convenience in conveying product information to customers.
PENGARUH COUNTRY OF ORIGIN DAN BRAND AMBASSADOR IDOL KOREA TERHADAP MINAT BELI SMARTPHONE SAMSUNG : (Studi pada Mahasiswa D-IV Manajemen Pemasaran Tingkat 1-4 Politeknik Negeri Malang) Rofif Yasykur Fadhlullah; Mohammad Maskan
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): Maret
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

Technological development triggers the changing of human lifestyle. Everything can be done easily through smartphones. Mobile phones do not only function as a communication tool, but also as an auxiliary tool to facilitate human work, such as making documents, designing, and others. Samsung is one of the smartphone brands that offers products to facilitate human work. There are many factors that influence consumers to choose a smartphone among some brands, one of which is the country of origin and the use of brand ambassadors. This study aimed to examine the effect of country of origin and brand ambassadors partially and simultaneously on purchase intention. This research is quantitative research with variables country of origin (X1), brand ambassador (X2), and purchase intention (Y). This study used a questionnaire data collection method to 95 respondents who were students of Marketing Management Study Program of Business Department, State Polytechnic of Malang, who were obtained with a simple random sampling technique. The data analysis technique in this study was multiple linear regression analysis. The results of partial hypothesis testing showed that country of origin has a positive effect on buying interest, and brand ambassadors have a positive effect on buying interest. The test results simultaneously showed that country of origin and brand ambassadors positively influence purchase intentions. In the coefficient of determination test, it showed that the influence of country of origin and brand ambassadors on purchase intention was 21.4%, and the remaining 78.7% was influenced by other variables that were not studied in this study. Based on the results of this study, it can be concluded that the country of origin and brand ambassador influence the purchase intention of Samsung smartphones in the D-IV student's environment of the State Polytechnic of Malang. Samsung needs to maintain and continuously improve product design, choose the next brand ambassador with good intelligence, and strengthen their brand compared to other brands.
KAJIAN PEMIKIRAN EKONOMI : PERBEDAAN PANDANGAN AL GHAZALI DAN ADAM SMITH TENTANG MEKANISME PASAR Amelya Romawati; Kamilah Khumairoh; Jalaluddin I.R; Renny Oktafia
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): Maret
Publisher : CV. ADIBA AISHA AMIRA

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A country's economy is largely market driven. Market success can be seen through ideal mechanisms, which maintain justice and freedom. Economists who view markets as a mechanism for setting prices are the ones who came up with the concept of market mechanisms. The aim of this research is to compare the perspectives of conventional and Islamic economic figures regarding market mechanisms. To obtain a theoretical basis for this research, the approach used in this research is library research, which involves collecting and reviewing various reference materials and the results of similar previous research. Al-Ghazali's free market philosophy is in accordance with Islamic moral and ethical standards, whereas according to Adam Smith the free market philosophy is based on rationalism and individualism. Al-Ghazali's analysis uses a historical approach in his thinking, while Adam Smith uses logical skills in his thinking.
PENGEMBANGAN MEDIA PROMOSI DENGAN PEMBUATAN BROSUR BERBASIS APLIKASI CANVA DI KANVILL DAU KABUPATEN MALANG Alfan Muktafi; Ahmad Fauzi
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): Maret
Publisher : CV. ADIBA AISHA AMIRA

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Marketing is one of the important means in the business world because the growing era requires business people to always compete in order to achieve the goals set by the company. One of the promotional media that is widely used by companies is brochures. Brochure is one of the printed promotional media used to package information in an attractive design about products or services so that it can attract consumers to make purchases. Many applications are available for free that can be used in creating brochures. Among the most popular is Canva. This application is a graphic design platform used to create graphic documents and visual content. This study aimed to analyze the measurement of promotional effectiveness by making brochures using the EPIC Model & Canva application-based brochure creation as a promotional medium at Kanvill Dau Malang Regency. The research method used was action research with research procedures in the form of planning, action, observation, and reflection. The questionnaires were distributed to the business owner, 2 marketing experts, 2 computer experts, and 10 consumers. The measurement of design effectiveness was carried out using the EPIC model method (Emphaty, Persuasion, Impact, Communication). The results of the score calculation from the questionnaires from the respondents in this study and each dimension was calculated with EPIC Model showed a score of 4.5. The results showed that the brochure design was used as a promotional medium in a very effective category. So based on the results of this study it can be concluded that brochure design is very effective and appropriate to use as a promotional media at Kanvill Dau. It is expected that the brochure can be useful as an effective promotional media and can make consumers buy home service packages at Kanvill Dau.
PENGARUH ADVERTISING DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN PRODUK GALON 19 LITER AIR MINUM DALAM KEMASAN (AMDK) PT SEGAR MURNI UTAMA DI KOTA MOJOKERTO Muhammad Triantono; Achmad Zaini
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): Maret
Publisher : CV. ADIBA AISHA AMIRA

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Every company always tries to develop its business in order to maintain the continuity of the company's marketing. Various ways need to be taken to maintain this by arranging planning and implementing the use of marketing strategies in the form of advertising and sales promotion. One company that utilizes advertising and sales promotion is PT Segar Murni Utama (Mojo Tras). So kolthis study aims to analyze the effect of advertising and sales promotion on purchasing decisions of 19L Mojo Tras gallon water products. This type of research uses descriptive statistics, with a quantitative approach. The sample used was 60 respondents, using the Stratification Random Sampling approach. The instrument used in the study used a questionnaire with a Likert scale using multiple linear regression analysis as the data analysis method. The results of the hypothesis show that partially Advertising has a positive and significant effect on purchasing decisions of 19-liter gallon Mojo Tras products and Sales Promotion also has a positive and significant effect on purchasing decisions of 19-liter gallon Mojo Tras products. Meanwhile, simultaneously advertising and sales promotion have a positive and significant effect on purchasing decisions for 19-liter gallon Mojo Tras products. From the results of this study, it can be concluded that advertising and sales promotion can influence purchasing decisions on 19-liter gallon Mojo Tras products. It is hoped that Mojo Tras will be more selective in choosing advertising and can improve the quality of advertising on its Instagram platform and be more active in making offers to benefit consumers.
ANALISIS PENGENDALIAN PERSEDIAAN PAKAN TERNAK PADA CV SINAR TONGLO Septika Kadang; Muh. Sabir
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): Maret
Publisher : CV. ADIBA AISHA AMIRA

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This research aims to determine the optimal amount of inventory when placing a reorder, to find out when is the right time to reorder merchandise at CV. Tonglo Rays. The method used is a descriptive method. This analysis was carried out by collecting data from CV. Sinar Tonglo, then manages the data that has been collected using Economic Order Quantity (EOQ) and Reorder Point (ROP) calculations. The results of this research show that the number of orders was 4,539,398, the time required was 20 days, the safety stock was 124,380 kg, and reorders were from CV. Sinar Tonglo what must be done is when the remaining merchandise inventory is 346,772 kg.
PENGARUH LIFESTYLE DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT GARUDA INDONESIA DI BANDAR UDARA INTERNASIONAL SOEKARNO HATTA Devi Nurafni Putri Purnomo
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): Maret
Publisher : CV. ADIBA AISHA AMIRA

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The impact of the era globalization means that people’s lifestyles are always changing along with developments in science, technology, and information. Lifestyle also influences the choice of brand image for a product or service to be used. Changes in lifestyle and the choice of brand image cannot be separated from consumer purchasing decisions, including in terms of choosing the airline used for travelling. The objective of this research is to determine the effect of lifestyle and brand image on the decision to purchase Garuda Indonesia Airline tickets at Soekarno Hatta International Airport and to find out how big this influence is. This research applied a quantitative approach using survey methods. The research was conducted from 01 August 2023 to 30 September 2023, located at Soekarno Hatta International Airport. The data collection technique used a survey method by distributing questionnaires. The data analysis techniques used T test, F test, multiple linear regression analysis, and test. The results of this research show that there is an effect of lifestyle on purchasing decisions with a significance value of 0,000 < 0,05, a calculated t value of 5,968 > t table 1,984 and there is an effect of brand image on purchasing decisions with a significance value of 0,001 < 0,05, a calculated t value of 3,569 > t table 1,984. Meanwhile, the magnitude of the effect of these two variables obtained a significance value of 0,000 < 0,05 and f count 279,520 > f table 3,09, it is concluded that lifestyle and brand image together have an effect on purchasing decisions or it can be said that the hypothesis is a accepted.
MENGUKUR KINERJA KEUANGAN PT BANK SYARIAH TBK DI BURSA EFEK INDONESIA PADA RENTANG WAKTU 2021-2023 DENGAN ANALISIS RASIO SOLVABILITAS Vena Tri Pramita; Salsabila Nuri. W; Jalaluddin I.R; Renny Oktafia
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): Maret
Publisher : CV. ADIBA AISHA AMIRA

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Sharia banking is a banking institution that uses Islamic principles in providing financial services to the public. Financial performance is an analysis used to determine whether a banking institution has implemented the provisions stipulated in a good and correct financial management system. The aim of this study is to determine whether the financial ratios used can be evaluated from bank financial reports over the last three years, namely 2021-2023, to determine the results of the bank's financial performance. In this research, the method used is a quantitative research method. And to obtain the data needed for this research, the approach used was literature study and documentation. The data in the research were analyzed descriptively quantitatively using a case study approach. This approach focuses on in-depth study of a particular object to understand the relevant case. The aim is to understand a detailed description of the characteristics, background and nature of the case, which can then be linked to general concepts. The results of research conducted by PT Bank Syariah Tbk show healthy financial performance in the 2021-2023 period on the Indonesia Stock Exchange.

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