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INDONESIA
Journal of Mutidisciplinary Issues
Published by APPS Publications
ISSN : -     EISSN : 27986454     DOI : https://doi.org/10.53748/jmis.v1i1
Core Subject : Science, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Computer Science & IT Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science
Journal of Multidisciplinary (JMIS), Focus and Scope is Information Technology, Psychology, Environmental Science, Data Science, Language and Linguistics, Education, Data Sensor and Networking, Information System, Gamification, Health Science. JMIS is published frequency quarterly (May, August, November, and February) by APPS Publications.` This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Every manuscript submitted to JMIS will not have any Article Processing Charges and Article Submission Charges. This includes submitting, peer-reviewing, editing, publishing, maintaining and archiving, and allows immediate access to the full-text versions of the articles.
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 1 Documents
 1 
Search results for , issue "Vol 5 No 3 (2025): Journal of Multidisciplinary Issues" : 1 Documents clear
Analisis Pengaruh Fitur Live Shopping pada Sosial Commerce dalam Minat Konsumen dan Keputusan Pembelian Andolens, Jason; Sari, Ratna
Journal of Multidisciplinary Issues Vol 5 No 3 (2025): Journal of Multidisciplinary Issues
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jmis.v5i3.83

Abstract

The rapid growth of e-commerce in Indonesia, especially on sites like Tiktok live streaming platform, has changed the way and habit that people do before doing an online transaction. The main points impacting Indonesian customers' purchase intentions in live-streaming e-commerce environments are examined in this study. The study examines how utilitarian, hedonistic, social values, trust in product, trust in platform and promotion influence customer trust and boost their intention to buy under the interest of consumer perceived value theory. An online survey was used to gather quantitative data from Indonesian customers who previously participated in live shopping. The target of the respondent will be university students that are still enrolling. The findings indicate that whilst hedonic value affects trust in the platform alone, utilitarian and social values greatly increase trust in both the product and the platform. Purchase intention is positively impacted by all six value dimensions, with trust acting as a key mediating factor.

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