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EXERO : Journal of Research in Business and Economics
Published by Universitas Sanata Dharma
ISSN : 26551519     EISSN : 26551527     DOI : https://doi.org/10.24071/exero
Core Subject : Economy,
Economics, Econometrics & Finance
Given its mission of being one of the reputable journal on the economics and business in the world, the EXERO: Journal of Research in Business and Economics (EXERO) publishes papers on the economy and business for international academicians, practitioners, regulators, and public societies. The EXERO accepts empirical or conceptual papers with any methods or approaches, particularly those that are relevant to the economic and business issues, which fit one of three salient disciplines: (1) Economics, (2) Business, and (3) Accounting. These fields are further divided into the following specific areas Economics: Institutional economics, Public economics, international economics, development economics, monetary economics, financial economics, game theory, health economics, labor economics. Business: Finance, marketing, consumer behavior, human resource management, organizational behavior, strategic management, operations and innovation, entrepreneurship, ethics. Accounting: Public sector accounting, taxation, financial accounting, management accounting, auditing, and information systems.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 3, No 1 (2020)" : 5 Documents clear
Pengaruh Persepsi Konsumen pada Iklan Televisi terhadap Minat Beli Produk Mie Sedaap White Curry Studi pada Mahasiswa Fakultas Ekonomi Kampus I Universitas Sanata Dharma Cicilia Astri Putriwita
EXERO : Journal of Research in Business and Economics Vol 3, No 1 (2020)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.487 KB) | DOI: 10.24071/exero.v3i1.4237

Abstract

This research was conducted to know the consumer perception on television advertising toward the buying interests of the customer. The research was done in August 2017 at the Faculty of Economics Campus 1 Sanata Dharma University, Yogyakarta. The research’s target is the Faculty of Economics’ students who have watched the advertisement of the product “Mie Sedaap White Curry” in the television, but they have not bought it yet. The samples were taken using nonprobability sampling technic. The data was obtained from questioners given to 100 respondences. The validity test was processed using Product Moment technic and the reliability test was done with Cronbach Alpha formula. Data analysis technic for this research is the simple regression analysis. In conclusion, this research resulted that consumer perception toward television advertising gave positive influence to the buyer interests.
Dampak Institusi pada Penerapan Teknologi Pertanian Mina Padi terhadap Pengembangan Kapabilitas Petani sebagai Prakondisi Kesejahteraan (Studi Kasus Kelompok Tani di Dusun Samberembe Desa Candibinangun Kecamatan Pakem) Fatma Nurfera
EXERO : Journal of Research in Business and Economics Vol 3, No 1 (2020)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (809.418 KB) | DOI: 10.24071/exero.v3i1.4236

Abstract

This study aims to analyze the impact of institutions towards the application of agricultural technology to farmer capabilities’ development. The utilization of agricultural technology is commonly viewed as an appropriate way to develop agricultural sector, particularly to empower smallholder farmers. Nevertheless, practically, the degree of successful application of a technology depends on certain preconditions. One of such preconditions is institution. This study attempts to analyze a case of an agricultural setting with a technology application at Samberembe, Candibinangun, Pakem. Data collection is conducted through interviews, observation, and documental study. The interviewees are mina padi farmers, farmer group leader, agricultural instructors, village apparatus, and agricultural activists. The results show that the existence of institutions related to the case in one way ensures farmers’ capabilities development, but in another way gives a kind of barriers, particularly in the use of an agricultural technology, namely mina padi. Such institutional design, at the formal, provides opportunity for farmers to access three features i.e. the introduction of agricultural technology, a range of agricultural facilities, and farming trainings. All of these features simultaneously build a precondition for the farmers in achieving the wellbeing. Meanwhile, the existence of informal institutions that created from daily habits of the farmers in managing farm to some extent weakens the development of farmers’ knowledge and skills. Based on the study results, there is an opportunity for those who have authorities in the relevant domains of an agricultural technology application in order to improve the impact of the program by giving more concern to any particular conditions of the farmers, including their informal institution, rather than just applying the program without considering the actual condition of the related field.
Pengaruh Solvabiltas dan Profitabilitas Terhadap Harga Saham Perusahaan Jasa Sub Sektor Kontruksi Bangunan yang terdaftar di Bursa Efek Indonesia Periode 2012-2017 Ellena Ratna Pujiarti; Ima Kristina Yulita
EXERO : Journal of Research in Business and Economics Vol 3, No 1 (2020)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.463 KB) | DOI: 10.24071/exero.v3i1.4239

Abstract

The purpose of this research is to find out the influence of solvability and profitability on the stock price of building construction. The sample of this research includes six companies listed in BEI in the period from 2012 to 2017. This sampling method used in this research is purposive sampling. The data consists of secondary data collected using the documentation method. The result shows that partially solvability and profitability had significant influence on the stock prices.
Persepsi Kemanfaatan dan Persepsi Kemudahan pada Minat Membayar PBB Menggunakan Go-Pay dengan Sikap Penggunaan sebagai Variabel Intervening Dewi Kusuma Wardani; Anita Primastiwi; Hermalia Hermalia
EXERO : Journal of Research in Business and Economics Vol 3, No 1 (2020)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.945 KB) | DOI: 10.24071/exero.v3i1.4240

Abstract

This study aims to examine whether the perceived usefulness and perceived convenience affect the interest in paying land and building tax using go-pay through the use attitude as an intervening variable. This research method uses quantitative description methods and primary data using a questionnaire. The study took a sample of 87 respondents who used go-pay and were taxpayers of land and building in Sleman Regency. The sampling technique using convenience sampling technique. Data were collected by leaving a questionnaire in the google form and questionnaire.The results of this study indicate that the perceived usefulness and perceived ease of use have a positive effect on the attitude of use. Perceptions of usefulness, perceived ease of use and attitudes of use have a positive effect on interest in paying land and building taxes using go-pay. perceived usefulness and perceived convenience have a positive effect on interest in paying land and building tax using go-pay through usage attitudes.
Analisis Persepsi Pengguna Aplikasi Transportasi Grab terhadap Perilaku Menggunakan Alat pembayaran OVO Katarina Siena; Aurelia Melinda Nisita Wardhani
EXERO : Journal of Research in Business and Economics Vol 3, No 1 (2020)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.862 KB) | DOI: 10.24071/exero.v3i1.4241

Abstract

OVO Mobile Payment is a new method of online payment which has existed and cooperated together with Grab since June 2018. This research aims to understand user's perception on Grab transportation application towards usage behavior of OVO mobile payment. The type of this research is a survey study. The research subjects are all users of OVO mobile payment who use online transportation in Jabodetabek and Yogyakarta. Sampling was collected using snowball method. The data was collected through a survey method by spreading online questionnaires and online interviews through Google Form. The result shows that user's perception of OVO mobile payment has an effect towards user's behavior. Those are caused by seamless coverage, trust, safety, and privacy of users when they use the OVO mobile payment in Grab application.

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