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EXERO : Journal of Research in Business and Economics
Published by Universitas Sanata Dharma
ISSN : 26551519     EISSN : 26551527     DOI : https://doi.org/10.24071/exero
Core Subject : Economy,
Economics, Econometrics & Finance
Given its mission of being one of the reputable journal on the economics and business in the world, the EXERO: Journal of Research in Business and Economics (EXERO) publishes papers on the economy and business for international academicians, practitioners, regulators, and public societies. The EXERO accepts empirical or conceptual papers with any methods or approaches, particularly those that are relevant to the economic and business issues, which fit one of three salient disciplines: (1) Economics, (2) Business, and (3) Accounting. These fields are further divided into the following specific areas Economics: Institutional economics, Public economics, international economics, development economics, monetary economics, financial economics, game theory, health economics, labor economics. Business: Finance, marketing, consumer behavior, human resource management, organizational behavior, strategic management, operations and innovation, entrepreneurship, ethics. Accounting: Public sector accounting, taxation, financial accounting, management accounting, auditing, and information systems.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 4, No 2 (2021)" : 5 Documents clear
OMG: Organisasi UMKM Bersinergi sebagai Upaya Pemulihan Ekonomi di Tengah Keterbatasan Pandemi Detia Zalyanti; Mhd Andika Wahyudi; Nugra Hani
EXERO : Journal of Research in Business and Economics Vol 4, No 2 (2021)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.478 KB) | DOI: 10.24071/exero.v4i2.5030

Abstract

The era of economic disruption due to the Covid-19 pandemic has had a very drastic impact on the economy. The Indonesian economy in 2020 fell sharply, especially in the second quarter, at minus 5%, in contrast to 2019. One of the main factors was the shocking of the MSME sector as the largest contributor to Indonesia's GDP in previous years. The MSME sector is paralyzed, as evidenced by 68% of MSMEs discontinuing their operations, 65% of MSMEs choosing to temporarily stop their operations and another 3% permanently discontinuing them. In addition, market demand declined sharply, causing 4 out of 5 companies (80%) MSMEs to experience a significant decrease in income. The problems experienced by MSME actors during the pandemic include limitations and difficulties in obtaining capital, the absence of massive coordination between MSME actors, lack of creativity, knowledge and lack of motivation. The government has made efforts to overcome the rescue of MSMEs, by providing capital assistance funds of Rp. 2,400,000/UMKM, but with all the limitations, these efforts are not effective. The paralysis of the MSME sector as the largest contributor to GDP in Indonesia has hampered economic development in Indonesia. OMG: MSME ORGANIZATIONS SYNERGY BASED ON CROSS-COOPERATIONS AND ACHIEVEMENT AWARDING AS ECONOMIC RECOVERY EFFORTS IN THE MIDDLE OF PANDEMIC LIMITATIONS. The author believes that the presence of MSME organizations in synergy will help recovery efforts as well as economic development in the midst of limitations by raising and improving the quality of MSMEs in Indonesia. Thus, MSMEs will contribute to the maximum GDP contribution, which makes Indonesia's economic development much more advanced, both in the midst of the limitations of the pandemic and even after the pandemic.
Udin: Optimalisasi Capacity Development UMKM Melalui Strategi Digital Marketing di Masa Pandemi Covid-19 Dita Ratnasari; Dyah Ayu Wiranti; Alivia Rachma M.
EXERO : Journal of Research in Business and Economics Vol 4, No 2 (2021)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (766.303 KB) | DOI: 10.24071/exero.v4i2.5034

Abstract

Every year the growth of Micro-Small and Medium Enterprises (MSME) has increased by 4.2% from 2016-2019 with a contribution to GDP of 50%. However, there is a challenge in the future: declining turnover due to high consumer interest through digital transactions, while only 13% of MSMEs are connected to the go-digital network. Whereas the concept of digital marketing provides hope for MSMEs to develop into centers of economic power. Departing from these problems, the author has the innovation called Udin (UMKM Digital Marketing), which is a platform that allows the empowerment of MSMEs through a digital-based creative economy in an effort to optimize capacity development. Udin will be integrated with the Department of Industry, Cooperatives and MSMEs. The methodology used is descriptive qualitative with literature study. The existence of innovation is expected to be able to regenerate go-digital-based MSMEs through capacity building in digital marketing, the impact of which is correlated to the improvement of the national economy as well as an effort to increase the standard of living of a just and prosperous society.
Analisis Peranan Jaringan Sosial pada Pembentukan dan Pemeliharaan Pengelolaan BUMDes yang Demokratis (Studi Kasus: BUMDes Tunas Mandiri, Desa Nglanggeran, Kecamatan Patuk, Kabupaten Gunung Kidul) L Bambang Harnoto; Prismanto Atmaji; Yuliana Rini Hardanti; Maria Theresia Ernawati
EXERO : Journal of Research in Business and Economics Vol 4, No 2 (2021)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (545.294 KB) | DOI: 10.24071/exero.v4i2.5044

Abstract

Social networks as the essence of social capital theory have a significant, strategic, and central role in the formation and maintenance of democratic BUMDes governance. This study aims to describe the role of social networks in the formation and maintenance of democratic BUMDes management. This type of research is a case study using descriptive analysis through tables and graphs. The population of this research is all members of BUMDes Tunas Mandiri. The number of samples in this study were 100 respondents. The research sample selection technique used is purposive sampling. Data were collected by using a questionnaire that had been tested for its validity and reliability. The results of this study indicate that social networks supported by a strong local culture have a significant and central role in the formation and maintenance of democratic BUMDes governance. A strong social network will also provide benefits for BUMDes governance that leads to the resolution of financial/economic and managerial issues.
Tingkat Efektivitas Online Marketing Untuk UMKM Semasa Pandemi Covid-19 Tiberias Krisgaharu; Bisma Oscar Perdana Kusuma
EXERO : Journal of Research in Business and Economics Vol 4, No 2 (2021)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.278 KB) | DOI: 10.24071/exero.v4i2.5033

Abstract

This paper aims to determine the effect of the COVID-19 pandemic on MSMEs in Indonesia and to find out the potential use of digital marketing to develop MSME businesses, to find out digital marketing strategies that MSMEs can do to develop their business during the COVID-19 pandemic and to determine the effectiveness of digital marketing strategies. this, as well as to find out the influence that is obtained by MSMEs from digital marketing that is carried out. Through this research, the author tries to analyze the effectiveness of online marketing for MSMEs during the COVID-19 pandemic to answer the problems that exist caused by the COVID-19 pandemic, especially those related to MSME business actors. The data and information that support this writing were obtained by conducting a literature study through relevant sources, namely theses or final assignments, reports, scientific journals, books, and the latest news. At this writing, it was found that with the COVID-19 pandemic, there was a change in consumer behavior which led to an increase in the potential of digital marketing. With this, it was found that there are many digital marketing strategies that can be carried out by MSME actors. This digital marketing strategy can be used by MSME actors to strengthen their position in the era of the COVID-19 pandemic.
Menumbuhkan Karakter Wirausaha Melalui Kegiatan Enterpreneur Day Muhamad Safiul Umam
EXERO : Journal of Research in Business and Economics Vol 4, No 2 (2021)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.043 KB) | DOI: 10.24071/exero.v4i2.5031

Abstract

Entrepreneur day activities are the concept of activities in growing entrepreneurial character with the concept of learning to plan, produce and marketing processes in the school environment. Entrepreneur day activity is interesting to study because it is an activity program at SMP Islam Al Azhar 14 Semarang when the author was on duty in 2016. The research was carried out aimed at getting a picture of entrepreneurial character that can be grown through the implementation of entrepreneurial day activities. The research approach used is descriptive qualitative, the method used is interviews, observation, and documentation with triangulation as a data analysis technique. The results showed that of the 11 character indicators to be achieved, only five (5) characters could be grown, namely: (1) having a positive attitude, (2) working together, (3) leadership, (4) independence, and (5) being able to face challenges. problems, with the percentage of success indicators reaching 45.4%.

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