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Hafiz Irsyad
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MDP Student Conference
Published by Universitas Multi Data Palembang
ISSN : -     EISSN : -     DOI : https://doi.org/10.35957/mdp-sc.v2i1.3997
Core Subject : Economy, Science, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering
MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as fresh ideas on, but not limited to, the listed sub-themes.
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 82 Documents
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Search results for , issue "Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024" : 82 Documents clear
Pengaruh Profitabilitas dan Struktur Modal terhadap Nilai Perusahaan Santika, Deva; Wijaya, Trisnadi
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7261

Abstract

The purpose of this research is to examine the effect of profitability and Capital Structure on firm value in manufacturing companies in the consumer goods industry sector on the Indonesia Stock Exchange in 2019-2022, and the approach used is a quantitative approach. This research obtained 37 companies to be studied by applying purposive sampling technique. Then use multiple linear regression analysis for data analysis. The results obtained from this research are profitability and capital structure affect firm value.
Pengaruh Sistem Informasi Akuntansi dan Motivasi terhadap Kinerja Individu pada Sekolah Swasta di kota Palembang Lionardi, Evelline Florencia; Sugara, Kathryn
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7297

Abstract

This research aims to analyze the influence of accounting and information systems as external and internal factors within an individual on that individual's performance in private schools in Palembang City. By using a quantitative research approach, the population of this study is. all 3,989 private school staff spread across each region of Palembang. The sample used purposive sampling. The analysis technique used in this research is a multiple linear regression approach (multiple regression) using SPSS version 26.00. The research results show that the accounting information system has no significant effect on individual performance in private schools in the city of Palembang. Motivation has a significant effect on individual performance in private schools in the city of Palembang and both accounting information systems and motivation simultaneously (together) also influence individual performance in private schools in the city of Palembang.
Pengaruh Keberagaman Gender dan Corporate Social Responsibility terhadap Manajemen Laba Anggarayni, Suci; Wenny, Cherrya Dhia
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7309

Abstract

This research aims to examine the effect of Gender Diversity and Corporate Social Responsibility to earn management in non – cyclicals consumer sectors listed on the IDX in 2019-2022. Sample collection using purposive sampling technique so as to get 36 sample companies. The data analysis technique uses multiple linear regression tests. The results showed that Gender Diversity has no significant effect to earn management, beside CSR has significant effect to earn management.
Faktor yang Mempengaruhi Minat Berkunjung Di Saung Bambu Pelangi Palembang Decenvil, Celvin; Widagdo, Herry
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7317

Abstract

The purpose of this study is to ascertain how amenities and attractions affect tourists' desire to visit Palembang's Saung Bambu Pelugu recreational area. Collecting data for this research, delivering questionnaires to 200 respondents. Utilising a purposive sampling technique and nonprobability sampling, SPSS 23 was employed for the sampling process. With a value of 0.000 < 0.05, the partial test findings indicated that facilities and attractions had a significant positive impact on interest in visiting. The results of the simultaneous test demonstrate that the attractions and amenities variables have a positive and significant impact on visitors' interest in visiting, with a F value of 102.056 and a significant value of 0.000.
Pengaruh Corporate Social Responsibility & Debt to Equity Ratio terhadap Nilai Perusahaan Adelia, Rafa Caroline; Fajriana, Icha
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7322

Abstract

The point of this inquire about is to look at and analyze the relationship between corporate social duty and obligation to value proportion on company esteem. This investigate employments auxiliary information, specifically money related reports and yearly reports. This investigate studied 23 nourishment and refreshment companies recorded on the IDX between 2020-2022. The testing procedure utilized was purposive testing. Inquire about information was analyzed utilizing different direct relapse investigation. The investigate comes about appear that corporate social duty and obligation to value proportion have a critical impact on company esteem.
Strategi Pemasaran Untuk Meningkatkan Minat Berkunjung Wisatawan Di Taman Celosia Jokis Palembang Aldrian, Axelking; Widagdo, Herry
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7325

Abstract

The aim of this research is to analyze marketing strategies to increase tourist interest in visiting Celosia Jokis Park in Palembang partially and this research is to analyze marketing strategies to increase tourist interest in visiting Celosia Jokis Park in Palembang simultaneously. The method used for data collection was distributing questionnaires to 200 respondents. The type of research used is descriptive. The sampling technique uses nonprobability sampling with a purposive sampling method and uses the SPSS 21 application. The results of this research show that the partial test (t-test) of promotion variables and price have a positive and significant effect on visiting interest. The simultaneous test (F-test) proves that the independent variables are promotion and price, which have a positive and significant effect on the dependent variable, namely interest in visiting.
Pengaruh Financial Stability, External Pressure, Financial Target & Personal Financial Needs terhadap Financial Statement Fraud Hemarizki, Ladya Cheryl; Wijaya, Trisnadi
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7344

Abstract

The purpose of this study was to test and analyze the relationship between financial stability, external pressure, financial targets & personal financial needs on financial statement fraud. This study uses secondary data, namely financial statements and annual reports. This study surveyed 62 manufacturing companies listed on the IDX between 2020-2022. The sampling technique used was purposive sampling. The research data were analyzed using multiple linear regression analysis. The results showed that financial stability & external pressure had a significant effect on financial statement fraud. Meanwhile, financial targets & personal financial needs have no effect on financial statement fraud.
Pengaruh Medsos Dan E-Wom Terhadap Kunjungan Di Taman Punti Kayu Palembang Saputra, David Stevrando; Widagdo, Herry
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7350

Abstract

Tujuan penelitian ini untuk menganalisis pengaruh media sosial, electronic word of mouth, terhadap keputusan berkunjung wisatawan Taman Wisata Alam Punti Kayu Palembang secara parsial dan simultan. Metode yang digunakan untuk pengumpulan data yaitu melakukan penyebaran kuisioner dengan responden sebanyak 394 responden. Jenis penelitian yang digunakan adalah deskriptif. Teknik pengambilan sampel menggunakan nonprobability sampling dengan metode purposive sampling serta menggunakan bantuan aplikasi SPSS 26. Hasil penelitian ini menunjukkan bahwa uji parsial (uji-t) variabel media sosial, electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan berkunjung. Uji simultan (uji-F) membuktikan bahwa variabel independen adalah media sosial, electronic word of mouth berpengaruh secara positif dan signifikan terhadap variabel dependen yaitu keputusan berkunjung.
Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Loyalitas Pelanggan Coffee Shop Tebing Senja.Id Azura, Putri Aprilia; Cholid, Idam
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7359

Abstract

The purpose of this research is to analyze service quality and trust that influence customer loyalty at the Tebing Senja.id coffee shop as well as service quality and trust that influence customer loyalty at the Tebing Senja.id coffee shop. Data collection for this research distributed questionnaires to 216 respondents. Sampling used nonprobability sampling with a purposive sampling method with the help of SPSS 25. Partial test results show that service quality and trust have a significant positive effect on customer loyalty with a value of 0.00 < 0.05. The simultaneous test proves that the F value is 118,098 with a significant value of 0,000, which means that the variables of service quality and trust can be said to have a positive and significant effect on customer loyalty.
Pengaruh Kualitas Pelayanan, Harga, Dan Promosi Terhadap Kepuasan Pelanggan My Beauty Studio Eldaprilia, Shafina; Meirisa, Faradila
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7360

Abstract

My Beauty Studio, one of the businesses engaged in beauty care services, this salon provides Creambath, Nail Art, Eyelash, and other hair care services This study aims to determine the effect of Service Quality, Price, and promotion on My Beauty Studio Customer Satisfaction. The sample in this study amounted to 335 using the purposive sampling method with the criteria of having used the services of My Beauty Studio at least 2 times. This study used spss version 26 data. The results of the study for the partial test with the calculated t value for the Service Quality variable were 6.134 with a significant value of 0.000, the calculated t value of the price variable was 7.420 with a significant of 0.000, the calculated t value of the Promotion variable was 9.773 with a significance of 0.000, For the simultaneous test the calculated f value was 317,293 with a significant of 0.000<0.05. The adjusted R square value is .740 or 74%. The conclusion of this study is that Service Quality, Price, and Promotion have a positive and significant effect on Customer Satisfaction at My Beauty Studio.

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