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I Made Trisna Semara
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INDONESIA
Journal of Business on Hospitality and Tourism
Published by Institut Pariwisata dan Bisnis Internasional
ISSN : 25279092     EISSN : 25276921     DOI : https://doi.org/10.22334/jbhost
Core Subject : Social,
Social Sciences
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 4 Documents
 1 
Search results for , issue "Vol. 11 No. 2 (2025): December 2025" : 4 Documents clear
The Influence Of Tourist Attraction On Visit Decision Through Visitor Experience At Taman Mini Indonesia, Jakarta Festivalia, Filma; Suprina, Rina; Laksmi, Gratia Wirata; Achmadi, Mochamad; Prabandari, Wijayanti Dewi
Journal of Business on Hospitality and Tourism Vol. 11 No. 2 (2025): December 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v11i2.514

Abstract

This study examines the factors influencing the decision to visit Taman Mini Indonesia Indah (TMII), Jakarta, focusing on the roles of tourist attraction, visitor experience, and their impact on visit decision. Understanding these dynamics is crucial for improving the destination's appeal and enhancing visitor satisfaction. The research employed a quantitative approach using surveys from visitors to collect data, with SmartPLS used for data analysis. The results show that tourist attraction directly affects the decision to visit and also exerts an indirect effect through visitor experience, which acts as a mediator. These findings emphasize the importance of improving visitor experiences to influence future visit intentions. The study contributes to tourism management by highlighting key factors that influence visitor decision-making and provides practical insights for destination marketing. Future research could explore broader contexts and the impact of digital engagement on visitor decisions.
The Influence Of Facilities, Accessibility, And Social Factors On The Motivation To Visit Urban Parks In Jakarta Rianto; Mira Maharani; Deivy Zulyanti Nasution; Elda Nurmalinda
Journal of Business on Hospitality and Tourism Vol. 11 No. 2 (2025): December 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v11i2.515

Abstract

The rapid growth of Jakarta, accompanied by high population density and the reduction of green open spaces, has created a growing need for urban parks that serve as spaces for recreation and social interaction. This study aims to analyze the influence of facilitie, , s, accessibility, and social factors on public motivation to visit five representative urban parks in Jakarta. A quantitative approach with an explanatory survey design was employed, involving 500 respondents from five park locations. The data were analyzed using multiple linear regression. The results show that all three independent variables have a significant simultaneous effect on the motivation to visit. These findings highlight that the combination of quality facilities, ease of access, and a supportive social environment is key to enhancing public participation in the optimal and sustainable use of urban parks.
Instagram-Driven Customer Journey among Generation Z Café Consumers: An Application of the 5A Model Anggani, Mayang Fitri; Putra, Fajar Kusnadi Kusumah; Adrian, I Gusti Agung Wahyu; Dianawati, Nenden; Adriansyah, Edwin
Journal of Business on Hospitality and Tourism Vol. 11 No. 2 (2025): December 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v11i2.531

Abstract

This study examines how Instagram shapes Generation Z consumers across the 5A Customer Journey (Aware, Appeal, Ask, Act, Advocate) in an Instagram-driven café context. Adopting a descriptive–diagnostic quantitative design, the study employed purposive (criterion-based) sampling to recruit 100 Generation Z and young adult Instagram users who had been exposed to Baba Goose Café’s Instagram content and had visited the café at least once. Data were collected through a structured Likert-scale questionnaire that operationalized each 5A stage into measurable indicators, and were analyzed using descriptive statistics (frequencies, percentages, and stage-level mean patterns) to compare response distributions across the journey stages. The findings indicate that Instagram performs strongest in the Appeal and Ask stages, supporting emotional attraction and active information search, while awareness is also well supported. However, the Act stage shows comparatively weaker agreement, suggesting potential conversion friction at the Ask-to-Act transition. Advocacy is moderate and more dispersed, indicating heterogeneity in post-experience willingness to recommend. The study contributes stage-level evidence that high visual engagement and inquiry do not automatically translate into behavioral execution, highlighting the need to integrate visual storytelling with conversion-supporting mechanisms to strengthen visitation and sustained advocacy among digitally active young consumers.
Exploring Multidimensional Engagement And Its Influence On Visitor Satisfaction In Single Artist Concert Settings Adnan Zaidan Eka Saputra
Journal of Business on Hospitality and Tourism Vol. 11 No. 2 (2025): December 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v11i2.532

Abstract

This study examines how different dimensions of engagement shape visitor satisfaction in the context of single artist concerts a form of live music event that has received limited scholarly attention despite its growing cultural relevance. The purpose of the research is to understand the roles of emotional cognitive physical and novelty related aspects of experience in forming audience evaluations. A quantitative approach was applied using an online survey completed by individuals who had attended at least one single artist concert with data analyzed through a variance based structural modeling technique. The findings reveal that emotional and cognitive engagement are the primary contributors to satisfaction while physical engagement and perceived novelty show minimal influence. These results provide new insight into how visitors interpret focused live music experiences and highlight the need to consider event specific experiential structures in concert research.

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