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INDONESIA
e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 23 Documents
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Search results for , issue "Vol 11, No 1 (2023)" : 23 Documents clear
THE INFLUENCE OF THE HUMAN DEVELOPMENT INDEX INDICATOR ON ECONOMIC GROWTH IN IN KEDIRI REGENCY Jati, Bayu Anggoro; Iriani, Ririt
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.524

Abstract

ABSTRACTHuman development is an important indicator of a country's economy. The high quality of human beings can encourage the economy in a region to move in a better direction. Although the level of human development increases every year from 2010 to 2021, this has not been able to pump up economic growth in Kediri Regency. This study aims to determine the effect of the health index, education index, and purchasing power index on economic growth in the Kediri Regency. The data used is secondary data obtained from the Central Bureau of Statistics of Kediri Regency. The analytical method used is the multiple linear regression analysis methods. Based on the results of data processing, it was found that the health index, education index, and public purchasing power index had a simultaneous and significant effect on economic growth in Kediri Regency, while the partial test results showed that the education index and public purchasing power index had a positive and significant effect on economic growth, while the health has no significant effect on the economic growth of Kediri Regency. The positive relationship that occurs between human development and economic growth proves that the policy of equitable distribution of human development needs to be an important concern for the government.Keywords: Human Development Index, Economic Growth
THE INFLUENCE OF BRAND AMBASSADOR, TRUST, PRICE AND PRODUCTS ON PURCHASE DECISIONS AT SHOPEE INDONESIA (CASE STUDY ON PEKANBARU STUDENTS) Gusdaputra, Damra; Afwa, Awliya; Asril, Asril; Anggraini, Nia
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.591

Abstract

ABSTRACTShopee is a popular online shopping platform in Indonesia. This platform offers a wide range of products from various sellers, including products specifically targeted towards students. This research was conducted to find out whether there is an Influence of Brand Ambassador, Trust, Price and Product on Purchasing Decisions (case study in Pekanbaru students). The object of this study is Shopee Indonesia with an active student population of universities in Pekanbaru (UNRI, UIR, UMRI, UNILAK and UIN) who have worked at Shopee Indonesia with a sample of 198 people. The sampling technique, namely by  using simple random sampling  using snowball sampling data collection techniques,  the results of this study show that Brand Ambassador and  Trust do not have  a significant effect on purchasing decisions at Shopee Indonesia by Pekanbaru students, while Prices and Products have a significant influence on purchasing decisions on Shopee Indonesia by Pekanbaru students. This research is conducted due to the shift in Indonesian society's shopping behavior, from traditional shopping behavior to digitalization with online buy and sell transactions. The implication of the results of this research is the importance of Shopee providing quality products at prices that meet the desires and target market.Keywords: Brand Ambassador, Trust, Pricing, Products, and Purchasing Decisions 
THE INFLUENCE OF PRICE PERCEPTION, PROMOTION, AND ONLINE CUSTOMER REVIEW ON CONSUMER BUYING INTEREST IN LAZADA E COMMERCE IN PADANG UTARA DISTRICT Magdalena, Maria; Zusmawati, Zusmawati; Algusri, Jeki; Fernos, Jhon; Rozi, Fakhrur
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.551

Abstract

ABSTRACTThis study has a problem formulation, namely whether price perception affects consumer buying interest in Lazada e-commerce and whether promotion affects consumer buying interest in Lazada e-commerce and whether online customer reviews affect consumer buying interest in Lazada e-commerce. And this study aims to determine whether price perceptions, promotions, and online customer reviews have an effect on consumer buying interest in Lazada e-commerce. The research method used is the Explanatory Research method. The sample obtained is 80 respondents. Data analysis used multiple linear regression analysis, classical assumption test, and hypothesis testing. The results showed that the price perception variable partially had a positive and significant effect on consumer buying interest in Lazada e-commerce. While the promotion variable partially has a positive and significant effect on consumer buying interest in Lazada e-commerce. And the online customer review variable partially has a positive and significant effect on consumer buying interest in Lazada e-commerce.Keywords: Buying Interest, Price Perception, Promotion, Online Customer Review

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