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Business and Investment Review
Published by CV. Lenggogeni Data Publishing
ISSN : -     EISSN : 29867347     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, Responsibility accounting, TQM, Investment, Corporate governance, social responsibility, Accounting theory/practice/cycle, Financial statements/accounting/reporting, cash flow analysis, International reporting standards, standards convergence, and Income/retained earnings statements, balance sheets.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol. 4 No. 2 (2026)" : 2 Documents clear
Digitalization and Passive SMEs Internationalization: A Case in Sanan Tempe Industry Cluster, Indonesia Ningtyas, Mega Noerman; Sudarmiatin, Sudarmiatin; Pratikto, Heri
Business and Investment Review Vol. 4 No. 2 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.264

Abstract

Research Aims: The aim of this study is to examine how digitalization enables the internationalization process of micro enterprise in the Sanan Tempe Industry Cluster, Malang, Indonesia We focus n enterprises that did not originally intend to internastional markets. Design/Methodology/Approach: We conducted a qualitative single case study design, following Yin (2018). The case is Mekar Jaya Tempe was selected through purposive sampling as the most prominent and representative producer in the cluster. Data were collected through in depth semi structured interview, direct observation of the production site and digital presence and also documentary analysis of publicly accessible social media content. Data analyzed using thematic analysis following Braun & Clarker (2006), with themes reviewed against the Uppsala Model of Internationalization. Research Findings: Three inteconnectednes themes emerged from the data but these findings challenge the Uppsala Model asumption that internationalization is driven by sequential, conscious market commitment and reveal a theoritical distinct pathway in which digital tools enable cross border market entry without export intent. Conclusion: The concept of digitally mediated passive internationalization to describe the unintentional cross border movement of goods arising from domestic digital marketing activities.
From Local to Global: The Internationalization Process of SMEs Based on the Uppsala Model (A Case Study of Atika Shuttlecocks) Salim, Agus; Sudarmiatin, Sudarmiatin; Pratikto, Heri
Business and Investment Review Vol. 4 No. 2 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.265

Abstract

This study aims to analyze the internationalization process of Small and Medium Enterprises (SMEs) through a case study of Atika Shuttlecocks using the Uppsala Model framework. The research adopts a qualitative approach with a case study method, where data were collected through in-depth interviews with the business owner and supported by secondary data from relevant academic literature. Data analysis was conducted using thematic analysis based on the components of state aspects, change aspects, and network within the Uppsala Model. The findings reveal that the internationalization process occurs progressively through the development of market knowledge and market commitment, which are acquired through direct interactions with international buyers. In addition, marketing activities via social media function as current activities that drive commitment decisions, particularly in terms of product adaptation and business strategy adjustments. The study also finds that digital networks, especially social media platforms, play a significant role in accelerating access to international markets and reducing barriers to expansion.Furthermore, the results indicate that SME internationalization does not fully follow the incremental pattern proposed in the traditional Uppsala Model. Instead, it reflects a combination of gradual learning processes and opportunity-driven expansion facilitated by digital networks. This study contributes to the literature by enhancing the understanding of SME internationalization dynamics in the digital era, particularly by integrating traditional and contemporary perspectives on global market expansion.

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