Jurnal Informatika Ekonomi Bisnis
The Jurnal Informatika Ekonomi Bisnis (INFEB) is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new inventions/developments on the use of Informatics in Economics and Business. This journal is useful to researchers, engineers, scientists, teachers, managers, and students who are interested in keeping a track of original research and development work being carried out in the broad area of informatics in economics and business through a scholarly publication.
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<![CDATA[Potensi Pengembangan Pariwisata di Kabupaten Padang Lawas ]]>
<![CDATA[Holijah, Siti]]>;
<![CDATA[Sugianto]]>;
<![CDATA[Aisyah, Siti]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v5i4.708
<![CDATA[The tourism potential of hot springs in Padang Lawas Regency acts as a driving force for the economy of communities with low to medium economic levels. The people of Paringgonan Village depend on agriculture, so if this tourism is managed well it will have the potential for tourism development. This research aims to determine the tourism potential to be developed by the Tourism Office in Paringgonan Village. In this research, qualitative research methods were used with a descriptive approach. The data analysis technique applied is the interactive model introduced by Miles and Huberman, which includes the stages of data collection, data reduction, data presentation, as well as drawing conclusions and verification. The results of this research indicate that the potential for developing Hot Springs tourism has several supporting factors. There are tourist attractions such as hot springs, the availability of accommodation facilities such as hotels or inns, and the presence of mosques as important facilities. However, there are shortcomings in terms of road infrastructure to the Hot Springs and additional services. Apart from that, the efforts made by the Tourism Department to date have not reached their maximum potential. Therefore, in developing various tourist attractions in Paringgonan Village, there needs to be closer collaboration between the community and the local government, as well as improving facilities that can meet the needs of tourists who come to visit.]]>
<![CDATA[Pengaruh Digital Skill, Transformational Leadership dan Readiness for Change sebagai Variabel Mediasi terhadap Innovative Work Behaviour ]]>
<![CDATA[Haspemi, Yenof Patrione]]>;
<![CDATA[Syahrul, Laura]]>;
<![CDATA[Fahmy, Rahmi]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.709
<![CDATA[The decline in the Global Innovation Index (GII) in Indonesia highlights the importance of promoting Innovative Work Behavior. In response, the government has initiated a Large-scale Bureaucracy Reform Design, emphasizing the significance of innovation in achieving world-class governance. Innovative Work Behavior is defined as creative ideas and contributions from employees in solving job-related problems, which impact organizational performance improvement. This research is motivated by the need for innovation in the public sector, particularly in the digital transformation of government services. The purpose of this study is to analyze the influence of Digital Skills and Transformational Leadership on Innovative Work Behavior, mediated by Readiness for Change, in the context of implementing Dukcapil Go Digital in the Population and Civil Registration Office (Disdukcapil) of Dharmasraya Regency. This research is a case study with a quantitative approach. The research respondents are all employees of Disdukcapil Dharmasraya Regency. This study uses primary data obtained from respondent answers through a questionnaire filled out via Google Forms. Data analysis technique uses the SEM-PLS (Structural Equating Modeling-Partial Least Square) method. The research findings indicate that Digital Skills and Transformational Leadership have a positive and significant influence on the Innovative Work Behavior of employees in the Population and Civil Registration Office of Dharmasraya Regency. Digital Skills also have a positive and significant influence on Readiness for Change, while Transformational Leadership does not have a significant influence on Readiness for Change. Although Readiness for Change has a positive impact, it is not significant on Innovative Work Behavior. Furthermore, Readiness for Change is not able to function as a mediator between Digital Skills and Innovative Work Behavior, as well as between Transformational Leadership and Innovative Work Behavior.]]>
<![CDATA[Pengaruh Electronic Word of Mouth terhadap Sikap Merek dan Niat Beli Merek pada Produk Uniqlo di Surakarta ]]>
<![CDATA[Nurmahendra, Putra]]>;
<![CDATA[Setyawan, Anton Agus]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.711
<![CDATA[The aim of this research is to expand the eWOM literature that still exists on various social networks. This research takes TikTok as an online networking tool which aims to test the influence of social eWOM on brand attitudes and purchase intentions. Positive social electronic word of mouth (eWOM) on brand attitudes and brand purchase intentions, the type of research used is quantitative research. The cross-sectional method was used to test the research model involving consumers of Uniqlo products in urban areas. The results of this research are that Social E-WOM has a significant positive influence on Brand Attitude so that the first hypothesis is accepted. This is because the t-statistic value is 5.669>1.96 and the p-value is 0.000<0.05. Social E-WOM is word of mouth marketing between consumers via social media. Social E-WOM has a positive and significant influence on Purchase Intention so that the second hypothesis is accepted. This is because the t-statistic value is 3.464>1.96 and the p-value is 0.001<0.05. This is because the t-statistic value is 7.003>1.96 and the p-value is 0.000<0.05. Purchase intention is a consumer's desire to buy a product or service. Meanwhile, consumer attitudes towards brands are how consumers view the product. If consumers view the brand as good, then consumers will have the intention to buy the product. So consumers' purchasing intentions will also arise from responding to the product.]]>
<![CDATA[Pengaruh Personalitas Destinasi terhadap Niat Berkunjung Kembali Wisatawan Gen Z dan Milenial ]]>
<![CDATA[Nurina, Anissa Rianti]]>;
<![CDATA[Lenggogeni, Sari]]>;
<![CDATA[Verinita, V]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.712
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh personalitas destinasi Sumatera Barat terhadap niat berkunjung kembali wisatawan nusantara. Penelitian ini berfokus pada Generasi Z dan Milenial yang berkunjung ke Sumatera Barat dalam kurun dua tahun terakhir. Penelitian ini menggunakan purposive sampling dengan kriteria berusia antara 18 dan 42 tahun, dan bertempat tinggal di luar Sumatera Barat. Data dari 178 responden dianalisis menggunakan software SPSS Amos untuk Confirmatory Factor Analysis (CFA) dan uji hipotesis. Hasil penelitian menunjukkan bahwa personalitas destinasi, keseruan dan ketangguhan, memberikan pengaruh positif dan signifikan secara statistik terhadap niat berkunjung kembali ke Sumatera Barat.]]>
<![CDATA[The Effect of Ostracism Workplace on Deviant Behavior with Emotional Exhaustion and Organizational Based Self Esteem as a Mediation Variable ]]>
<![CDATA[Kemal, Surya Djorgi]]>;
<![CDATA[Yulivional, Reni]]>;
<![CDATA[Anggraini, Fivi]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.714
<![CDATA[This study aims to analyze the effect of workplace ostracism on deviant behavior with emotional exhaustion and organizational based self-esteem as mediating variables. This research was conducted on all employees of PT Berjaya Pet Sumatra Padang. Sampling was carried out using the census method by distributing questionnaires. Data analysis was performed using path analysis which was processed using PLS software. Based on the results of hypothesis testing, it was found that workplace ostracism had a positive effect on deviant behavior. Emotional exhaustion has a positive effect on deviant behavior. In addition, the research results also found that organizational based self-esteem also had a negative effect on deviant behavior. If it is observed from the mediation effect test, it is found that emotional exhaustion and organizational based self-esteem are able to mediate the relationship between workplace ostracism and deviant behavior in employees of PT Berjaya PT Sumatra Padang.]]>
<![CDATA[Membangun Loyalitas Melalui Realisasi Pembelian Analisis Ekuitas Merek dan Kualitas Pelayanan ]]>
<![CDATA[Djumarno]]>;
<![CDATA[Jubaedah]]>;
<![CDATA[Hudaya, Agung]]>;
<![CDATA[Ikhsani, Khilyatin]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.715
<![CDATA[Economic recovery since the Covid-19 pandemic must be carried out, the MSME sector has become the focus of researchers in research. Because MSMEs do not require large capital to start a business, it will be easier for people to start. South Jakarta is a good market share for MSMEs, apart from being densely populated, culinary consumption has great potential. Knowledge of marketing strategies makes MSMEs have to compete fiercely, brand equity and service quality are fundamental in how they make customers buy their products again, which has implications for customer loyalty. This research will be oriented towards the development of MSMEs in the South Jakarta area, in collaboration with the National Development University (UPN). TKT in this research is oriented towards the use of information technology that is developing in society, in this case the use of online must be emphasized by MSME players to increase knowledge that will support their business. Researchers will ensure that MSME players will utilize technology to increase customer loyalty in their restaurants. 105 respondents will be the sample in the research which will then be processed using statistical applications with Smart PLS with the SEM method. The results show that high service quality contributes to customer satisfaction, which in turn has a positive effect on customer loyalty.]]>
<![CDATA[Determinasi Pada Loyalitas Pengaruh Kualitas Pelayanan dan Persepsi Harga Melalui Kepuasan ]]>
<![CDATA[Hudaya, Agung]]>;
<![CDATA[Ikhsani, Khilyatin]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v5i4.716
<![CDATA[Micro enterprises are believed to be able to thrive in unstable situations because they operate independently and have a relatively small scope. Small and medium-sized business owners must be able to survive in an industry dominated by large and medium-sized companies. To achieve this, they need effective marketing strategies, focusing on service quality and price perception, in order to create customer satisfaction and loyalty. The sustainability of micro and small business owners depends on how well their products can endure. In this study, the third key factor (TKT 3) is active research and development. This may involve analytical studies and laboratory research to physically validate analytical predictions about separate elements of technology. For instance, it could relate to components that have not yet been integrated or those that represent a sample. The study population consists of residents in Tangsel, and sampling is done using purposive techniques. Using the Hair formula, the sample size is rounded to 100 individuals who will serve as research respondents. These respondents will be provided with a Google Form questionnaire for the research.]]>
<![CDATA[The Influence of Customer Relationship Management on Customer Brand Loyalty Through Customer Satisfaction as a Mediator ]]>
<![CDATA[Pratama, Rifky Rezky]]>;
<![CDATA[Rubiyanti, Nurafni]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.642
<![CDATA[KRB.ID, a business specializing in selling knitted pashmina shawls for Muslim brides during engagement and wedding ceremonies. Originally operating offline at Thamrin City, Jakarta, the business faced significant changes due to the COVID-19 pandemic. With the implementation of social restrictions, KRB.ID shifted its sales strategy to an online platform, primarily utilizing Shopee marketplace. Although the pandemic limited the number of weddings, KRB.ID managed to maintain a steady level of sales. The business received positive ratings on Shopee, with an average rating of 4.9, attributed to the high-quality products that satisfied customers. However, customer service was a concern, as there were instances of delayed or incorrect responses, such as failure to confirm out-of-stock items or incorrect deliveries. The sales of knitted pashmina shawls have experienced an increase following the easing of wedding restrictions, in alignment with the evolving wedding regulations.]]>
<![CDATA[Perancangan Model Bisnis Perubahan Swab Aja menjadi Klinik Menggunakan Metode Bisnis Model Kanvas ]]>
<![CDATA[Anggito, Nurmaryo]]>;
<![CDATA[Fajar, Ahmad Nurul]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.688
<![CDATA[This research is case study research at the Swab Aja. The aims of this research to find existing business model analysis Swab Aja; and to find a business model design for changing Swab Aja into a clinic using the Business Model Canvas. This research is qualitative research. The data used are primary data and secondary data. Secondary data was obtained through document analysis while primary data was obtained through field studies and interviews. Data collection techniques to be used in this research are: in-depth interviews); participant – observation); and Documentation. The interview guide used consisted of 50 questions. The interview guide was prepared based on the 9 stages of developing the canvas business model. The findings in this research are: there are changes in the components of key activities, value propositions, channels, and customer segments; the design of a new business model at the SWAB AJA Laboratory, namely changing its form to a clinic that provides various services besides SWAB and PCR tests such as physiotherapy, pharmacy, offline clinics and even delivery services; and a new brand is required for the SWAB AJA Laboratory so that the customer's image changes to increase sales.]]>
<![CDATA[Komparasi Tingkat Kesehatan Bank Syariah dan Bank Konvensional dengan Pendekatan Risiko ]]>
<![CDATA[Firmansyah, Fahmi Alif]]>;
<![CDATA[Aisyah, Esy Nur]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
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DOI: 10.37034/infeb.v5i4.717
<![CDATA[This research aims to find out how the health level of Sharia Banks and Conventional Banks compares using the Risk-Based Bank Rating (RBBR) method. This research is quantitative research with comparative methods. This research data uses secondary data taken from the Bank Indonesia website. This research data analysis uses comparative quantitative statistics. The total sample is 10 banks consisting of 5 sharia banks and 5 conventional banks. The research results show that there is a significant (real) difference between the average value of credit risk in Islamic banks and conventional banks. There is no significant (real) difference between the average value of liquidity risk in Islamic banks and conventional banks. There is a significant (real) difference between the average Return on Asset (ROA) value for Islamic banks and conventional banks. There is no significant (real) difference between the average Net Interest Margin (NIM) value of Islamic banks and conventional banks. There is a significant (real) difference between the average Capital Adequacy Ratio (CAR) value for Islamic banks and conventional banks.]]>
