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INDONESIA
Jurnal Informatika Ekonomi Bisnis
Published by Asia Pacific Network for Sustainable Agriculture, Food and Energy
ISSN : 27148491     EISSN : 27148491     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
The Jurnal Informatika Ekonomi Bisnis (INFEB) is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new inventions/developments on the use of Informatics in Economics and Business. This journal is useful to researchers, engineers, scientists, teachers, managers, and students who are interested in keeping a track of original research and development work being carried out in the broad area of informatics in economics and business through a scholarly publication.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 26 Documents
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Search results for , issue "Vol. 7, No. 3 (September 2025)" : 26 Documents clear
Kepemimpinan Etis dan Dukungan Organisasi terhadap Perilaku Kewargaan Organisasional Mahasiswa Anggota UKM di Tanjungpinang Fani, Lastri Anggi; Randa, Fradya; Sufnirayanti
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1269

Abstract

This study aims to analyze the influence of ethical leadership and perceived organizational support on organizational citizenship behavior (OCB) among students actively involved in Student Activity Units (UKM) in Tanjungpinang. The phenomenon of low voluntary participation among students in organizational activities highlights the need to examine factors that may enhance such extra-role behaviors. A quantitative approach with a survey design was employed, and data were collected through questionnaires distributed to 120 active UKM students. The data were analyzed using multiple linear regression. The findings indicate that ethical leadership does not have a significant effect on students’ OCB. In contrast, perceived organizational support was found to have a positive and significant effect on OCB. Furthermore, when tested simultaneously, ethical leadership and perceived organizational support significantly influence OCB, with 98 percent of the variance in students’ behavior explained by these two variables, while the remaining 2 percent is explained by other factors outside the research model. These results emphasize that perceived organizational support plays a dominant role in shaping students’ OCB, while ethical leadership still serves as a complementary factor that strengthens the overall model.
Design Kualitas Electronic Word of Mouth terhadap Kinerja Pemasaran Melalui Brand Image Selvi, Maria Jenia; Hiong, Lauw Sun
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1270

Abstract

The ease of access to capital for MSMEs has led to their continued growth. It is known that food and beverage businesses in Pontianak are very diverse, and entrepreneurs can strive to build a positive image, for example by developing the appeal of their products, starting from unique packaging, guaranteed product quality, and marketing methods, both digitally and non-digitally. A good image plays an important role and can encourage existing customers to provide positive reviews. A strategy that entrepreneurs can implement in marketing is to utilize electronic word of mouth, with this information about products conveyed through a good brand image by customers will ultimately increase sales and profits. The study used a quantitative method and a causal approach, namely examining the cause-and-effect relationship between the variables EWOM (x), brand image (z) and marketing performance (y). Data were collected through a questionnaire based on a numeric rating scale, namely a value of 1 to 10. The research population was MSMEs in the food and beverage sector in Pontianak. The sample determined was 147 respondents with a purposive sampling technique, and the data were analyzed using analysis of moment structures (AMOS). The results of the study indicate that electronic word of mouth (EWOM) influences brand image, marketing performance, brand image, and marketing performance through brand image.
Hubungan Brand Awareness dan Customer Value terhadap Purchase Decision Motor Honda oleh Masyarakat Kabupaten Sanggau Meiliana, Karwinda; Santika, Dewi
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1258

Abstract

This study aims to develop a conceptual model to examine the influence of brand awareness and customer value on the purchase decision of Honda motorcycles among consumers in Sanggau Regency. The population in this study includes all Honda motorcycle users in the area, although the exact number is unknown. A total of 135 respondents were selected using a strata quota sampling technique with a purposive sampling approach. Data were collected through questionnaires and interviews, then analyzed using multiple linear regression with the assistance of SPSS software. The findings reveal that both brand awareness and customer value have a positive and significant effect on purchase decisions, both individually and simultaneously. The resulting regression model is Y = 0.313X1 + 0.535X2, indicating that these two variables jointly explain a substantial portion of consumer purchasing behavior toward Honda motorcycles in the region. These results highlight that brand strength and perceived product value remain critical components in formulating effective marketing strategies.
Managerial Competence, GHRM dan Green Accounting terhadap Keberlanjutan Ekowisata Satria, Mohd Rhana; Sari, Rizki Yuli
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1264

Abstract

This study aims to analyze the effect of managerial competence, green human resource management (GHRM), and green accounting on ecotourism sustainability in Community-Based Tourism Groups (Pokdarwis) in the coastal tourism areas of Bintan. The research employed a quantitative approach with a survey method to several Pokdarwis in Bintan. Data were analyzed through validity and reliability tests, as well as multiple linear regression analysis. The findings reveal that managerial competence and green accounting particularly in recording and managing conservation costs have a significant positive effect on ecotourism sustainability, while GHRM shows a significant negative effect. Simultaneously, the three variables contribute 93.5% to ecotourism sustainability. These results highlight the importance of strengthening managerial competence and optimizing the recording of conservation costs through green accounting, as well as evaluating GHRM practices to make them more effective in supporting ecotourism sustainability.
The Impact of Hedonic Shopping Motivation, Live Streaming, and Flash Sales on Impulse Buying Behavior: A Study of Shopee E-Commerce Users in Semarang Imamah, Istihabil; Zusrony, Edwin; Anzie, Luthfy Purnanta
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1272

Abstract

Hedonic shopping motivation, live streaming e-commerce, and flash sales together can lead to impulsive purchasing. This research focuses on the impacts of hedonic shopping and live stream flash sales on impulse buying on the Shopee e-commerce platform of the millennial population. This is primarily quantitative research, which exploits associative methodology based on primary data. The primary sample includes about 50 respondents, ranging from 18 to 35 years, and currently located in Semarang Regency, Indonesia. The 50 ‘target’ respondents were collected using purposive sampling techniques. The data were collected via online questionnaires based on a 5-Likert scale. Data were analysed using multiple linear regression and SmartPLS 4.1.1.2, from which the final thesis was confirmed. According to the outcomes of the study, the 4 hypotheses were accepted and confirmed. The data shows that the 3 chosen independent variables do, in fact, promote impulse buying on the Shopee platform. Then simultaneously, it was found that the hedonic shopping motivation, live streaming, and flash sale variables had an effect on impulse buying.
Pengaruh Opini Audit Tahun Sebelumnya dan Solvabilitas terhadap Opini Audit Going Concern pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Septiana, Gina; Haryadi, Teddy; Fani, Lastri Anggi; Dewi, Mike Kusuma; Meirina, Elsa
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1276

Abstract

Going concern is an assumption in accounting that estimates a business entity will continue in the long term and will not be liquidated in the short term. This research aims to analyze the audit opinion going concern through some factors: previous year’s audit opinion and solvability. This research use manufacturing sector companies listed in Indonesia Stock Exchange between 2017 -2023 as the sample. Population of this research is 128 companies. Research sample amounts to 50 companies selected with purpose sampling method, with observation period of 7 years. The method that been used to analysis the correlation between variable are logistic regression method. The results showed that partially, previous year’s audit opinion negatively affecting going-concern audit opinion. While the solvability positive influence on going-concern audit opinion.

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