Jurnal Informatika Ekonomi Bisnis
The Jurnal Informatika Ekonomi Bisnis (INFEB) is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new inventions/developments on the use of Informatics in Economics and Business. This journal is useful to researchers, engineers, scientists, teachers, managers, and students who are interested in keeping a track of original research and development work being carried out in the broad area of informatics in economics and business through a scholarly publication.
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<![CDATA[Pengaruh Daya Tarik Lokasi, Word of Mouth, Harga Kompetitif terhadap Kinerja Pemasaran ]]>
<![CDATA[Graciela, Priscillia]]>;
<![CDATA[Siam, Stivenes Tjin]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v7i4.1265
<![CDATA[This study aims to determine the effect of location attractiveness, word of mouth, and competitive prices on the marketing performance of Fashion MSMEs in Pontianak City. The problem taken in this study is the phenomenon of increasingly tight competition in the MSME fashion sector, as well as pricing strategies that affect marketing performance. A quantitative approach was used with a causal associative research design. Primary data were collected through questionnaires distributed to 125 business actors selected using a purposive sampling technique. The measuring tool used for data tabulation was the Rating Scale which was then processed and analyzed using SPSS version 25. The results showed that location attractiveness had a positive effect on marketing performance, word of mouth had a positive effect on marketing performance, and competitive prices had a positive effect on marketing performance.]]>
<![CDATA[Sistem E-Commerce Indekost Terintegrasi dengan Web Geographic Information System ]]>
<![CDATA[Tari, Gunawan]]>;
<![CDATA[Putri, Iin Karmila]]>;
<![CDATA[Jumardi, Andi]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025) ]]>
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DOI: 10.37034/infeb.v7i4.1279
<![CDATA[Currently, students and the public in searching for boarding house information only rely on information from friends, relatives or manual searches to find the availability of boarding houses. Currently, the availability of information service platforms for boarding houses is now numerous, especially those based on websites and Android-based. Boarding house information services based on websites and Android-based only provide general information related to boarding house information, but are not able to provide comprehensive information. The purpose of this study is to contribute to the field of information technology through innovation in the development of an e-commerce platform Indekost integrated with the Web Geographic Information System that can help improve information accessibility, facilitate the boarding house search process and ultimately increase user satisfaction in choosing boarding houses that suit their needs. The type of research used is Research and Development (R&D) using the waterfall development model. The results of this study were able to produce an e-commerce application product Indekost that is able to integrate with the Web Geographic Information System. The results of black-box testing showed that all menus can function properly and according to expectations. The results of expert testing and user testing obtained a final score of 3.8, meaning the assessment falls into the very appropriate category.]]>
<![CDATA[Pengaruh Burnout terhadap Turnover Intention dengan Quality of Work Life sebagai Mediasi ]]>
<![CDATA[Daniela, Stefanie]]>;
<![CDATA[Alberd]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025) ]]>
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DOI: 10.37034/infeb.v7i4.1280
<![CDATA[The progress of urbanization and modernization in the industrial sector has brought major changes to the position and role of women in society. Many women workers who are already families experience the dual pressure between the demands of work and household responsibilities. This phenomenon illustrates the changing dynamics of the family economy, where the role of women is increasingly dominant as the main breadwinner, often even the only source of family income. In this study, we explored the effect of burnout on turnover intention in female workers who have families in Pontianak, mediated by Quality of Work Life. The focus of the research is directed to find out the extent to which the level of physical, emotional, and mental fatigue (burnout) can drive the intention to change jobs, as well as the role of work life quality in weakening or strengthening these relationships. The method used in this study is a quantitative method, which aims to measure the relationship between variables objectively, systematically, and statistically analyzed. The population is female workers who have families in Pontianak. Sampling was determined using the purposive sampling method. Data collection was carried out by distributing questionnaires compiled based on the indicators of each research variable. There were 124 respondents which were then processed using WarpPLS 7.0. The results of the study show that burnout has a positive and significant influence on turnover intention. The findings of this study also show that QWL is a significant mediator in the relationship between burnout and turnover intention.]]>
<![CDATA[Optimizing Location for Downstream Industry on Remote Island Products ]]>
<![CDATA[N, Zulkifli]]>;
<![CDATA[Azry, Said Maulana]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025) ]]>
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DOI: 10.37034/infeb.v7i4.1284
<![CDATA[This research aims to select the most optimal and efficient location for frozen banana fritter production to support efforts in optimizing downstreaming of leading commodity industries of Kepulauan Mentawai Regency. The research evaluates potential sites in Padang City and Kepulauan Mentawai Regency, employing the Economic Analysis method with the Brown-Gibson model, combining quantitative and qualitative approaches. Factors influencing frozen banana fritter production and site selection are examined through market surveys and interviews with relevant experts and stakeholders. The findings highlight Padang City as the ideal production site. This research holds significance in enhancing the local economy, especially in Kepulauan Mentawai Regency, classified as a 3T area in West Sumatra province. The results provide valuable insights for stakeholders in choosing suitable production sites for frozen banana fritters, contributing to economic improvement in the region.]]>
<![CDATA[The Impact of Digital Marketing Adoption on Sustainable Growth Mediated by Firm Performance: An Empirical Study of SMEs ]]>
<![CDATA[Dianta, Indra Ava]]>;
<![CDATA[Sinaga, Herty Ramayanti]]>;
<![CDATA[Wicaksono, Jentoro]]>;
<![CDATA[Zusrony, Edwin]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025) ]]>
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DOI: 10.37034/infeb.v7i4.1287
<![CDATA[MSMEs embrace the strategy of sustainable growth through firm performance by adopting digital marketing after the Covid-19 pandemic. The purpose of this study is to explain the direct effect of the adoption of digital marketing on the sustainable growth mediated by firm performance of MSMEs. The population in this study was all MSMEs operating in Salatiga City. The sample and limiting samples were 100 respondents who used a purposive sampling method. The data was collected using a questionnaire with a Likert scale. The data was analyzed using covSEM-PLS and the data was processed using the SmartPLS application Version 4.1.1.2. The conclusion of the study is that the variables of adoption of digital marketing have a direct influence on sustainable growth in MSMEs. Firm performance is able to mediate the effect of the variables of adoption of digital marketing on sustainable growth in MSMEs.]]>
<![CDATA[Pengembangan Aplikasi Mobile Manajemen Tugas dan Produktivitas dengan Integrasi Fitur Kalender dan Reminder ]]>
<![CDATA[Zakarias, Riza Abid]]>;
<![CDATA[Ikrimach]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v7i4.1289
<![CDATA[This study aims to develop a mobile-based task and productivity management application integrated with calendar and reminder features. The objective is to help users organize, monitor, and complete tasks efficiently while maintaining optimal productivity. The research adopts a system development approach consisting of several stages, namely analysis, design, implementation, and evaluation. The main features of the developed application include task scheduling, automatic reminders, and an interactive calendar display to assist users in managing deadlines and daily activities. Based on the results of the evaluation, the application successfully delivers reminder notifications according to the specified schedule and provides a structured view of tasks within the calendar interface. The findings indicate that the integration of task management, reminder, and calendar features can improve users’ time management and task completion efficiency.]]>
<![CDATA[The Effect of Capital Structure, Sales Growth, Cash Turnover, and Firm Size on Profitability Mediated by Operational Effiency: Evidance from Healthcare Industry Listed on IDX ]]>
<![CDATA[Syofyan, Hamad]]>;
<![CDATA[Fitra, Halkadri]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025) ]]>
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DOI: 10.37034/infeb.v7i4.1290
<![CDATA[This study examines the effect of capital structure, sales growth, cash turnover, and firm size on profitability mediated by operational efficiency in Indonesia’s healthcare industry listed on the Indonesia Stock Exchange (IDX) during 2020–2024. The healthcare sector is a capital-intensive industry that faces high operational costs and complex regulations, leading to fluctuating profitability despite strong sales growth. This topic is relevant because previous studies provide inconsistent findings regarding the relationship between leverage and profitability in capital-intensive firms. The research adopts a quantitative approach using secondary data from financial statements of healthcare companies listed on IDX. Samples were selected through a purposive sampling technique, and panel data regression with the Fixed Effect Model (FEM) was used for hypothesis testing. Operational efficiency was analyzed as a mediating variable through the Sobel test to examine indirect effects. The findings of this study indicate that capital structure (DER) and firm size have a significant negative effect on operational efficiency. However, capital structure does not significantly affect profitability (ROA), while firm size has a significant negative effect on profitability (ROA). The results also show that sales growth and cash turnover have no significant effect on operational efficiency. Furthermore, operational efficiency is proven to mediate the negative and significant effects of capital structure and firm size on profitability (ROA), but it does not mediate the relationship between sales growth and cash turnover with profitability (ROA).These findings imply that healthcare companies should optimize their capital structure and asset utilization while enhancing operational efficiency to sustain profitability.]]>
<![CDATA[Analisis Halal Knowldege dan Advertising Attractiveness terhadap Purchase Decision Pada Produk Kahf yang Dimediasi Halal Awareness ]]>
<![CDATA[Adif, Riandy Mardhika]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025) ]]>
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DOI: 10.37034/infeb.v7i4.1291
<![CDATA[This research is motivated by the increasing public interest in beauty products driven by lifestyle changes and a higher awareness of health and personal appearance. The purpose of this study is to examine the influence of halal knowledge and advertising attractiveness on purchase decisions mediated by halal awareness. This study uses a quantitative approach with data collection techniques using a questionnaire via Google Form and SEM-PLS tests as its analysis tool. The population in this study were male residents of Padang City. The sampling technique used was purposive sampling with the number of samples determined using the Slovin formula of 100 samples. The results of the data testing show that halal knowledge has a positive and significant effect on purchase decisions for Kahf products in the Padang city marketplace. Advertising attractiveness has a positive but insignificant effect on purchase decisions for Kahf skincare products in the Padang city marketplace. Halal awareness has a positive and significant effect on purchase decisions for Kahf skincare products in the Padang city marketplace. Halal knowledge and advertising attractiveness have a positive and significant effect on halal awareness. Halal knowledge has a positive and significant effect on purchase decisions mediated by halal awareness for Kahf skincare products in the Padang city marketplace. Advertising attractiveness also has a positive but insignificant effect on purchase decisions mediated by halal awareness in the Padang city marketplace. This has implications for Kahf companies to further increase the attractiveness of Kahf advertising to attract consumers.]]>
<![CDATA[The Impact of De-influencing on Social Media on Gen Z’s Purchase Intention: The Mediating Role of Source Credibility ]]>
<![CDATA[Wiratha, Andre]]>;
<![CDATA[Kemalasari, Nur]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025) ]]>
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DOI: 10.37034/infeb.v7i4.1292
<![CDATA[De-influencing is a new trend that has attracted a lot of attention. Contrary to the usual product recommendations made by influencers, de-influencing involves influencers explicitly advising their audience not to buy certain products that they have reviewed in depth, or to be more discerning in their consumption of a product. This study examines the influence of de-influencing on Gen Z consumers' interest in purchasing technology products, with source credibility as the mediator. This quantitative study collected data from 385 Gen Z individuals who are active on social media, through Likert-scaled online questionnaires, utilizing simple random sampling. The data were then analyzed using SEM-PLS in SmartPLS 3. All hypotheses proposed were supported. The findings indicate that de-influencing on social media significantly affects the decline in Gen Z’s interest in purchasing technology products. The role of source credibility acts as a mediator in reinforcing de-influencing on the decline in purchasing interest. The role of source credibility effectively mediates how de-influencing affects the decline in interest in purchasing technology products. In addition, this study proposes alternative dimensions for measuring de-influencing, role of source credibility, and purchase interest. This study can provide insight to Gen Z so that they can be selective in purchasing technology products by finding out the advantages and disadvantages of the technology products they are going to buy, as well as comparing products with specifications that are not much different even though they are from different brands. This study focuses on the purchasing intentions of Gen Z consumers influenced by de-influencing and source credibility. Future research could benefit from incorporating other key factors, such as the intensity or content presented on social media, to provide a more comprehensive understanding.]]>
<![CDATA[Work-Life Balance and Employee Engagement: A Study on Millennial Employees in Startups ]]>
<![CDATA[Hendarti, Ricca]]>;
<![CDATA[Tanjung, Febrina Soraya]]>;
<![CDATA[Siagian, Mei Veronika Sri Endang]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025) ]]>
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DOI: 10.37034/infeb.v7i4.1299
<![CDATA[This study aims to investigate the relationship between Work-Life Balance (WLB) and Employee Engagement (EE) among millennial employees working in startups. With the growing prevalence of startups, understanding the factors that influence employee engagement, particularly in the context of work-life balance, is crucial. A total of 135 millennial employees from various startups participated in the survey, which utilized a structured questionnaire based on existing scales for WLB and EE. The results show that there is a significant positive correlation between work-life balance and employee engagement. Employees who perceive better work-life balance tend to report higher levels of engagement in their work. This finding emphasizes the importance of organizational policies that support work-life balance, such as flexible working hours and work-from-home options, in fostering employee engagement. The study also highlights the need for startups to create a supportive work environment to maintain high levels of employee motivation and job satisfaction. Future research could examine additional factors that influence employee engagement, such as leadership styles and career development opportunities, to further enhance organizational outcomes.]]>
