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IMAGIONARY : Jurnal Seni, Desain dan Multimedia
Published by Universitas Paramadina
ISSN : 29645336     EISSN : 29635594     DOI : https://doi.org/10.51353/jim.v1i2
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
IMAGIONARY : Jurnal Seni, Desain dan Multimedia is an international, peer-reviewed journal publishing articles on all aspects of ART, DESIGN and MULTIMEDIA. IMAGIONARY : Jurnal Seni, Desain dan Multimedia welcomes submissions of the following article types: (1) Papers: reports of high-quality original research with conclusions representing a significant advance, novelty or new finding in the field; (2) Topical Reviews: written by leading researchers in their fields, these articles present the background to and overview of a particular field, and the current state of the art. Topical Reviews are normally invited by the Editorial Board; (3) Comments: comment or criticism on work previously published in the journal. These are usually published with an associated Reply. IMAGIONARY : Jurnal Seni, Desain dan Multimedia publishes two issues per year (October and April), published by Lembaga Penelitian dan Pengabdian Universitas Paramadina, and published in English
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 3 No 1 (2024): OKTOBER" : 5 Documents clear
penggunaan penggunaan teori clive bell pada gambar khas spanduk pecel lele, asal kabupaten Lamongan, Jawa Timur Billah, Daniyatu; Ismurdiyahwati, Ika
IMAGIONARY Vol 3 No 1 (2024): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jim.v3i1.913

Abstract

Clive Bell is a philosopher of modern classical art who is famous for his idea of ​​significant form. Bell is a philosopher who was influenced by Plato's line of thought about beautiful forms that seem to be outside the form of the work itself. According to him, all aesthetic systems start from the subject's personal experience of the occurrence of typical emotions. There are three theories of Clive Bell, namely aesthetic emotion, meaningful form, and essentialism. This research uses a qualitative research approach with data collection stages as the completion material for this research, because qualitative methods generally emphasize analysis or descriptiveness. Data can be obtained from data collection techniques in the form of in-depth interviews and observation. Based on the analysis carried out, a new meaning emerged in the typical image from pecel lele’s banner. The typical image pecel lele’s banner is not just an ordinary banner without any artistic value in it. After carrying out this research, it was found that in the typical image pecel lele’s banner there are Clive Bell's principles, namely aesthetic emotions; as sales identity, meaningful forms; as a memorable image, and essentialism; the typical image as identification and there are also principles of painting such as color lines, shapes, planes, and textures.
Visual Identity as a Visual Representation Media in Branding Bakso Atok Indrajaya, Grandy; Redintan, Muhammad Justin
IMAGIONARY Vol 3 No 1 (2024): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jim.v3i1.922

Abstract

Designing a visual identity is very important because it is an effort to represent and represent a particular brand or brands. Apart from representing the brand, visual identity can also increase consumers' sense of awareness in choosing the brand. This research is interesting in raising the problem of street vendors, namely "meatball atok" which do not yet have a visual identity, namely a logo. Many consumers are doubtful about the food being sold because they feel unsure about the quality and taste image plus they don't have a visual identity for their merchandise, namely a logo. Atok meatballs need ideas and innovation to increase consumer awareness and trust. To solve this problem, designing a visual identity is very important and important because what consumers see first is the brand's logo. The aim of this design is to increase consumer confidence in Atok meatballs and make it easily recognized by the public in a wider scope, therefore the logo design was created through various processes from observation, sketching, determining the layout and choosing colors to digitalization according to the concept needed and desired . And with the logo of Atok meatballs, it can improve the quality of the branding image and the quantity of sales results so that many people have confidence and awareness of Atok meatballs and in developing their business can be used as an example by other traders or MSMEs who are also in the development stage of their business.
the Effectiveness of Logo Complexity on the Success of Company Brand Awareness Kurniadi, Terry; Harnoko, Irwan
IMAGIONARY Vol 3 No 1 (2024): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jim.v3i1.931

Abstract

In this highly competitive retail landscape, building a very distinctive brand identity is one of the most crucial factors for the growth and success of a certain brand. One essential element of their identity is the logo of the brand, serving as a visual representation of the brand. This study questions: Does the logo design truly have a significant impact on brand awareness? Through examination of existing literature, consumer psychology theories, this journal article investigates the relationship between logo design and the popularity of a company. By focusing on the interplay between visual branding and media following, this research aims to provide valuable insights for marketers, designers, and store owners who seek to utilize logo design as a strategic tool to drive growth in today's very dynamic retail environment.
Designing An Illustrated Book as An Educational Media Regarding Traditional Lampung Cakes to Increase Children's Interest in Local Products Ajen Latamada, Puti; Moussadecq, Ade
IMAGIONARY Vol 3 No 1 (2024): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jim.v3i1.936

Abstract

Lampung Province has a variety of traditional cakes, such as Selimpok, Sekubal, Engkak, Bangkit, Lapis Legit, Bebai Maghing and many others. However, some people prefer modern food such as bread in bakeries which are starting to emerge which are very popular with today's young generation, especially children, because of lifestyle factors. From data from interviews and questionnaires on children aged 6-12 years, they do not clearly understand the origins of regional cakes, the names of some regional cakes, and some have never tasted these regional cakes. Therefore, a media was designed in the form of a book illustrating Typical Lampung Traditional Cakes as a learning medium for children aged 6-12 years based on illustration work for education related to these traditional cakes, because children tend to like lots of pictures that add fun information, are easy to understand, and have interactive designs for children.
Visual Aesthetics Semiotics Roland Barthes Photography Journalistic Works Phenomenal World Prasetyo, Martinus Eko; Imamul Masyhudi
IMAGIONARY Vol 3 No 1 (2024): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jim.v3i1.961

Abstract

Documentary photography as a medium of conveying information and documentation can document reality and tell important stories with integrity and honesty. Where journalistic photography will continue to be a powerful tool in reporting the truth and influencing social change, giving us a window into a wider and more diverse world. This research visually analyzes the phenomenal works of world photography from the aesthetic side with Roland Barthes' semiotic approach. It tells that aesthetically the photograph is an embodiment of visual beauty immortalized by the photographer not only by chance in capturing a moment that once existed. This research is conducted qualitatively descriptively according to Bogdan and Guba and proves that the science of photography does not only rely on luck but needs to understand how to photograph, the concept of visual framing in one frame that can be accepted by the general public as a conveyance of messages, information, and impressions from a photograph itself based on photographic theories.

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