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Deddy Ibrahim Rauf
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INDONESIA
(JIMBE)
Published by PT. Maju Malaqbi Makkarana
ISSN : -     EISSN : 29877156     DOI : 10.59971/jimbe
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi (JIMBE) adalah jurnal yang ditujukan untuk mempublikasikan hasil penelitian Manajemen seperti Manajemen Pemasaran, Manajemen Keuangan, Manajemen SDM, Manajemen Operasi/Produksi, Manajemen Bisnis dan Kewirausahaan sebagai pengembangan pengetahuan serta berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Dewan redaksi memutuskan makalah mana yang akan diterbitkan di JIMBE setelah ditinjau oleh reviewer yang ditunjuk (double blind review). Penulis akan diberitahu tentang komentar dan saran peninjau.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 14 Documents
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Search results for , issue "Vol 2 No 6 (2025)" : 14 Documents clear
Pengaruh Kepuasan Kerja, Lingkungan Kerja dan Disiplin kerja Terhadap Kinerja Karyawan Non-medis Rumah Sakit Muhammadiyah Palembang Kurnia, Meri; Idris, M; Puspasari, Mardiana
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 6 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i6.579

Abstract

This study aims to determine the Influence of Job Satisfaction, Work Environment and Work Discipline on the Performance of Non-Medical Employees of Muhammadiyah Hospital Palembang simultaneously and partially. The type of research uses Associative research, the population is 197 non-medical employees and a sample of 133 employees taken by the Proposive Sampling method. The data used are primary and secondary data. The analysis technique uses multiple linear regression, Hypothesis Test F and t and the coefficient of determination. The results of the study from multiple linear regression that Job Satisfaction, Work Environment and Work Discipline have a positive effect on the Performance of Non-medical Employees of Muhammadiyah Hospital Palembang. The results of the hypothesis test show that there is a significant influence of Job Satisfaction, Work Environment and Work Discipline on the Performance of Non-medical Employees of Muhammadiyah Hospital Palembang, partially there is a significant influence of Job Satisfaction on the Performance of Non-medical Employees, there is a significant influence of the Work Environment on the Performance of Non-medical Employees and there is a significant influence of Work Discipline on the Performance of Non-medical Employees. The results of the determination coefficient show that the variables of Job Satisfaction, Work Environment and Work Discipline are able to explain the rise and fall of Non-Medical Employee Performance by 88.6% while the rest is influenced by other factors outside the study.
Mengoptimalkan Kepuasan Pelanggan melalui peran Digital Marketing, Brand Image, dan Segmentasi Pelanggan Azhari, Azlan
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 6 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i6.600

Abstract

This study aims to analyze the role and influence of Digital Marketing, Brand Image, and Segmentation on Customer Satisfaction of Wardah cosmetic brand among Generation Z in Makassar City. The phenomenon of increasing consumption of cosmetic products among Gen Z and the shift in shopping behavior to the digital realm makes this topic relevant to study, especially in the context of local brand marketing strategies. This study uses a quantitative approach with an explanatory research type. The population in this study were all Generation Z women in Makassar City who had purchased Wardah products. The research sample was obtained through an accidental sampling technique of 100 respondents, according to the number of indicators multiplied by 5 based on the Hair et al. (2014) approach. Primary data were collected through an online questionnaire (Google Form) and measured using a 5-point Likert scale. The data analysis technique used was multiple linear regression, with the help of SPSS version 22, and equipped with validity, reliability, t-test, F-test, and coefficient of determination (R²) tests. The results of the study showed that partially and simultaneously, the three independent variables (Digital Marketing, Brand Image, and Segmentation) had a significant effect on Customer Satisfaction. Among the three, Segmentation is the most dominant variable with the highest regression coefficient value (0.400). This indicates that the right segmentation strategy based on the needs, lifestyle, and specific characteristics of Gen Z has the greatest impact on increasing customer satisfaction with the Wardah brand.
Integrasi Manajemen Perilaku dan Keputusan Keuangan dalam Perusahaan: Analisis Literatur Strategi Manajemen Anwar
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 6 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i6.614

Abstract

Penelitian ini bertujuan untuk mengeksplorasi integrasi manajemen perilaku dan keuangan perusahaan dan memberikan strategi untuk meningkatkan kinerja perusahaan secara keseluruhan. Metode penelitian yang digunakan adalah tinjauan literatur dan penelitian terkait. Pendekatan kualitatif dan deskriptif digunakan untuk menganalisis hubungan antara manajemen perilaku dan keuangan dalam konteks perusahaan. Hasil penelitian menunjukkan bahwa integrasi yang efektif antara manajemen perilaku dan keuangan dapat meningkatkan produktivitas karyawan, memperbaiki pengambilan keputusan keuangan, dan membangun budaya organisasi yang kuat. Strategi yang diperlukan meliputi rekrutmen yang tepat, pengembangan karyawan yang berkelanjutan, komunikasi efektif, pengambilan keputusan keuangan yang berdasarkan perilaku, dan evaluasi kinerja komprehensif. Dengan menerapkan pendekatan ini, perusahaan dapat mencapai kinerja keuangan yang lebih baik dan mencapai tujuan jangka panjang mereka.
Literasi Keuangan Syariah Dan Preferensi Investasi Halal: Studi Grounded Theory Pada Komunitas Muslim Di Kota Makassar Amin, Andi Mustika
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 6 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i6.616

Abstract

This study explores the relationship between Islamic financial literacy and halal investment preferences among Muslim communities in Makassar City using a grounded theory approach. Through in-depth interviews with 18 informants from various backgrounds, the research identifies three categories of Islamic financial literacy levels: Basic Literacy (7 informants), Intermediate Literacy (8 informants), and Advanced Literacy (3 informants). The findings reveal a strong correlation between literacy levels and investment diversification, showing a paradigmatic transformation from "avoiding haram" at the basic level to "optimizing halal" at the advanced level. Contextual factors such as Bugis-Makassar culture with the concept of "siri na pesse", generational influences, and accessibility of Islamic financial infrastructure play important roles in shaping literacy patterns and investment preferences. The research generates emergent concepts such as "collective literacy", "situational literacy", and "ripple effects" that demonstrate how Islamic financial knowledge transmission occurs through social-communal networks. The research results contribute theoretically to the development of Islamic economics and provide practical insights for more effective Islamic financial education and inclusion strategies.

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