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<![CDATA[DEVELOP A LOW-CALORIE PRODUCT BRAND IMAGE THROUGH PRODUCTION PROCESS INNOVATION FOR LEGIT CRACKERS MSMES ]]>
<![CDATA[Yukianti, Chiara Rizka]]>;
<![CDATA[Tunjungsari, Hetty Karunia]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.486-493
<![CDATA[Legit Crackers is an MSME that produces snacks in the form of high quality and low-calorie mackerel fish crackers. The growth of MSMEs also drives Indonesia's economic growth so it can be said that MSMEs have a large contribution. Fish crackers are a popular snack among Indonesian people, with various types and interesting flavors. However, like many other MSME businesses, the fish cracker business also faces a number of problems that need to be overcome. One solution is to develop product formulas and brand images. This is important because good product quality can influence the awareness, trust and confidence of potential buyers. For Legit Crackers, a low-calorie snack business that was founded in 2017, building a brand image is a challenge. To increase marketing potential, good and unique product development, packaging and promotions are carried out. Development of a comprehensive strategic plan to overcome production efficiency problems, improve business image, and open access to international markets. In this context, the Universitas Tarumanagara PKM team is committed to assisting Legit Crackers in improving its business brand image. PKM activities aim to help Legit Crackers partners innovate and develop market potential for low-calorie snack products. It is hoped that this will improve consumer brand image towards Legit Crackers, develop the low-calorie snack market potential and penetrate the global market.]]>
<![CDATA[HOW DOES GREEN FACTOR AFFECT SATISFACTION AND PURCHASE INTENTION ON ECO-FRIENDLY PRODUCTS? ]]>
<![CDATA[Celline, Aprilia]]>;
<![CDATA[Keni , Keni]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.494-508
<![CDATA[The high population in Indonesia causes significant accumulation of waste, leading to waste management problems and landfills adjacent to the community. This unrest created criticism of the government, prompting the issuance of plastic waste reduction regulations. The government hopes that the public can make an active contribution in overcoming this problem. Correspondingly, people are turning to eco-friendly products, including skin care products from companies like Innisfree. This study explores the influence of green value perception and green attitudes on green satisfaction and green purchase intent on the product, using Partial Least Square-Structural Equation Modelling (PLS-SEM) analysis to test the hypothesis. This study aims to empirically examine the influence of green value perception and green attitude towards green purchase intention with green satisfaction as mediation. This study used a descriptive research design with cross-sectional data collection techniques and used non-probability sampling techniques with convenience techniques on 213 environmentally friendly skin care users. The questionnaire is distributed through an online Google Form. This research shows that green attitudes and green satisfaction have a positive and significant influence on green purchase intentions in customers of environmentally friendly skin care products, but the perception of green value does not have a positive and significant influence on green purchase intentions. Furthermore, green value perceptions and green attitudes have a positive and significant effect on green satisfaction. Furthermore, green satisfaction can mediate positively and significantly green value perceptions and green attitudes towards green purchase intent. Lastly, green satisfaction can mediate positively and significantly green attitudes and green attitudes towards green purchase intentions.]]>
<![CDATA[THE CASE STUDY OF INDONESIA’S EMISSION TRADING SYSTEM AND LESSONS LEARNED FOR VIETNAM ]]>
<![CDATA[Huyen, Nguyen Thi Thanh]]>;
<![CDATA[Chau, Nguyen Minh]]>;
<![CDATA[Thao, Do Thu]]>;
<![CDATA[Anh, Dang Chau]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.509-523
<![CDATA[Climate change has increasingly become a concerning threat in the past few decades. Aware of this reality, developing nations are actively engaged to mitigate greenhouse gas emissions. One of these engagements is the implementation of emmission trading system. This article aims to compare the effectiveness of Indonesia's and Vietnam’s expected emmission trading system to propose policy implications for Vietnamese governments. By using the desk study through analyzing and synthesizing documents, the authors conduct the assessment of these two emmission trading systems against five criteria: environmental effectiveness, economic efficiency, market management, revenue management, and stakeholder engagement. The recent implementation of emmission trading system in Indonesia demonstrates that most criteria are evaluated at low and medium levels and some of them do not have already available data for research. Similarly, Vietnam’s expected emmission trading system has little information to analyze. From the research results, the paper proposes several market management features that can be applied in the context of Vietnam.]]>
<![CDATA[BUILDING BRIDGES THROUGH PLAY: AN INVESTIGATION INTO MONOPOLY GO! AS CATALYST FOR YOUTH SOCIAL INTERACTION ]]>
<![CDATA[Jaya, Joana]]>;
<![CDATA[Low, A. N.]]>;
<![CDATA[Vasudevan, Asokan]]>;
<![CDATA[Hasyim, Haryati]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.538-546
<![CDATA[This study investigates how young people's social life are impacted by Monopoly Go! in the context of digital gaming. With the goal of analysing the game's communication elements, engagement reasons, and social repercussions, it fills knowledge gaps about the societal ramifications of digital games on social interaction. The literature study examines the evolution of Monopoly Go! from a classic board game to a mobile app, emphasising the game's ability to foster social connections even when players are separated by great distances. Through qualitative techniques including content analysis and in-depth interviews, the study looks into how the game affects young people's social connections. The game's ability to start talks, bring friends back together after the pandemic, and encourage peer influence and teamwork motivations is demonstrated by the findings. On the other hand, disputes that occur during in-game exchanges and the impact of in-game item commercialization on fair play are causes for concern. Future study should diversify its participant pool, ethical norms for community behaviour should be put in place, and the effects of commercialization on social dynamics inside gaming communities should be investigated. These revelations provide light on the intricate social dynamics, interpersonal relationships, and moral dilemmas present in online gaming environments.]]>
<![CDATA[THE INFLUENCE OF MOTIVATIONS ON STUDENTS' ATTITUDES CONTINUING ACCOUNTING STUDIES IN SOUTH SUMATRA PROVINCE ]]>
<![CDATA[Pratiwi, Arinta]]>;
<![CDATA[Lukman, Hendro]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.547-556
<![CDATA[The decline in student intention in choosing to study accounting in recent years shows a very massive decline both in the world and in Indonesia. The decline in choosing the accounting field can be seen both among those entering and enrolling in higher education. On the other hand, accounting personnel for the business world and government are always needed. The aim of the research is to empirically analyze the influence of income, social encouragement, and job opportunities on students' intention in continuing accounting studies. The research subjects were senior or vocational high school (SMA/K) students in South Sumatra Province with a sample size of 156 respondents. The sample collection method uses the convenience sampling method and the snowball sampling method. Distributing questionnaires digitally using Google Form. The research results show that income, social encouragement, and job opportunities have a positive and significant effect on students' intention in continuing their accounting studies. This research shows that the field of accounting for SMA/K students is a field that is still popular and has good prospects. The implication of this research is that SMA/K and higher education institutions must continue to provide insight to students regarding the future prospects of the accounting profession, and also always improve the curriculum to anticipate disruption to the accounting profession.]]>
<![CDATA[EXPLORING ENVIRONMENTAL CONCERN AND CONSUMER’S MOTIVES TOWARDS INTENTION TO PURCHASE ELECTRIC VEHICLE IN JAKARTA ]]>
<![CDATA[Albert, Albert]]>;
<![CDATA[Ruslim, Tommy Setiawan]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.557-570
<![CDATA[In recent years, environmental damage has become a global problem. The cause of environmental damage is air pollution caused by various vehicle fuels, which produce CO2. This encourages people to care more about the environment, including the automotive industry. The rise of the environmental movement is encouraging car companies to produce electric vehicle products to reduce pollution. This research was conducted to determine and test the effects of environmental concerns, gain motives, and normative motives towards intention to purchase electric vehicle in Jakarta, and to test hedonic motivation as a mediator of gain motives and normative motives towards purchase intention. The study included 325 people living in Jakarta who either own or plan to own an electric car. This research use non-probability sampling techniques with the judgmental sampling method for sampling. The results of testing in this research used the PLS-SEM model with Smart-PLS system software version 4.0. The research results show that gain motives and normative motives have significant impact towards hedonic motives. Normative motives and hedonic motives have significant effects towards purchase intention. Environmental concern and gain motives have no significant impact towards purchase intention. Gain motives and normative motives influence purchase intention through hedonic motives.]]>
<![CDATA[PREDICTING REPURCHASE INTENTION WITH E-SATISFACTION AS A MEDIATOR ON E-COMMERCE SHOPEE ]]>
<![CDATA[Darmawi, Michelle]]>;
<![CDATA[Ruslim, Tommy Setiawan]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.571-581
<![CDATA[This study aims to examine the effect for Shopee (one of Indonesia’s e-commerce service) of web design that contains visual and user interface, information quality that dense, clear and relevant, as well as safe, on-time delivery services and an assortment of delivery services on repurchase intention with e-satisfaction as a mediating variable. Nowadays, problems often arise from consumer talk about web design, user interfaces that are not too familiar with everyday use. Data collection in this study uses non-probability sampling with range of the shopee (e-commerce) buyer in Jakarta only, with the type of that sample that may be a purposive sampling. The number of samples in this study were 223 respondents. This study uses Smart PLS-SEM version 4.0 to process data. The purpose of this research is to provide insight for future research and prove that it can increase customer satisfaction and increase repurchases in shopping.. Using several leading theories and conceptual variables, the variables that become this study are more valid and can be considered for future research. and linking between important elements, namely information quality, delivery service, e-satisfaction, web desig, information quality with repurchase intention. Based on the results of this study indicate that web design, information quality, and delivery service can significantly and positively influence repurchase intention mediated by e-satisfaction.]]>
<![CDATA[DETERMINANTS OF PURCHASE INTENTION ON DONUTS INDUSTRY OF BRAND X IN JAKARTA ]]>
<![CDATA[Karina, Karina]]>;
<![CDATA[Ekawati , Sanny]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.582-590
<![CDATA[This research is aimed to determine the influence of the e-WOM variables, perceived quality, and brand image on purchase intentions for brand X donut in Jakarta. The type of research design used in this research is descriptive with a cross-sectional data collection time method and a quantitative approach. Non-probability sampling with purposive sampling technique was used in this research. The instrument in this research uses a questionnaire in a Google form which is distributed online via social media such as WhatsApp, Line and Instagram. The population in this study were Jakarta residents who had bought this brand X donut. The sample size used in this research was 190 respondents. The data was analyzed using SmartPLS version 4 software application. Data analysis is divided into 2 (two), namely the outer and the inner model. The results of this research show that there is a positive but insignificant effect between e-WOM on purchase intentions. Perceived quality and brand image have a positive and significant influence on purchasing intentions. The benefit of this research is to provide input for brand X donut regarding the importance of maintaining quality and developing brand image in encouraging consumer purchasing intentions.]]>
<![CDATA[IMPACTS OF ECONOMIC VARIABLES ON SUSTAINABLE ENERGY CONSUMPTION IN VIETNAM ]]>
<![CDATA[Hong, Nguyen Thi]]>;
<![CDATA[Hoang, Nguyen Cong]]>;
<![CDATA[Linh, Khuat Vu Ngoc]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.591-606
<![CDATA[Amidst the global energy crisis and Vietnam's rapid industrialization, this paper explores the imperative to transition towards sustainable energy consumption. With Vietnam's substantial surge in energy demand, the need for sustainable alternatives becomes paramount. Drawing upon an extensive review, this study examines the economic variables influencing sustainable energy consumption in Vietnam. It reveals nuanced impacts of GDP per capita, Foreign Direct Investment (FDI), industrial manufacturing (MNF), Gross Capital Formation (GCF), and Trade Openness (TO) on sustainable energy consumption. Combining these insights with the strategic policy measures outlined in Resolution No. 55-NQ/TW and Resolution No. 136/NQ-CP, the study offers actionable recommendations to expedite Vietnam's transition towards renewable energy targets set for 2030 and 2045.]]>
<![CDATA[INFLUENTIAL FACTORS OF PURCHASE INTENTION ON BRAND X LOCAL BEAUTY PRODUCTS ]]>
<![CDATA[Wijaya, Silvia]]>;
<![CDATA[Ekawati , Sanny]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.607-616
<![CDATA[The interest in beauty products has recently increased. This research aims to evaluate empirically regarding the impact of E-WOM, brand awareness, and brand image in creating buying interest when purchasing local beauty products in Jakarta. The sample size of this research was 156 respondents with purposive sampling technique. Data collected in this study used questionnaires distributed online through social media to those using brand X local beauty products in Jakarta. Data which have been collected was examined using PLS-SEM with the assistance of version 3 software of SmartPLS. The results showed that E-WOM has a positive and significant impact regarding brand awareness and brand image, while E-WOM and brand awareness do not have a significant influence on purchase intention. In addition, brand image has a positive and significant influence on purchase intention. The benefit of this research for local beauty companies is to manage their marketing communications well so as to engage customer reviews and pay close attention to the brand image that is formed so as to increase customer desire to buy and recommend products to others.]]>
