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Hetty Karunia Tunjungsari
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ijaeb@untar.ac.id
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+6221-5655806
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ijaeb@untar.ac.id
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Jl. Letjen S. Parman No.1, RT.6/RW.16, Tomang, Kec. Grogol petamburan, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta 11440
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INDONESIA
International Journal of Application on Economics and Business
ISSN : -     EISSN : 29871972     DOI : https://doi.org/10.24912/ijaeb
International Journal of Application on Economics and Business (IJAEB) contains articles on the following topics: Entrepreneurship studies, Business studies, Management studies, Accounting studies, Economics studies
Articles 18 Documents
Search results for , issue "Vol. 3 No. 4 (2025): November 2025" : 18 Documents clear
TO EXPLORE THE RELATIONSHIP BETWEEN ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND JOB PERFORMANCE, WITH JOB SATISFACTION AS THE MEDIATING VARIABLE Chin Lin, Linda Lin; Kuei Tsao, Ping; Ning Huang, Tsu; Ning Hu, Chun
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1735-1744

Abstract

In today’s business environment, companies face expectations and pressures from various stakeholders, with employees being the most important. Attracting employees and establishing interaction with them is a key factor in creating a competitive advantage for the business. Employee engagement with the company is typically influenced by their attitudes and feelings toward the organization. Employees' pride in the company will stem from their positive perceptions of the business and its achievements. As a result, they will put more effort into contributing to the business and demonstrate greater loyalty to the company. In today’s Taiwan, the post-pandemic era and the trend of declining birth rates have put significant pressure on companies that focus on human resource services. As a result, employee organizational citizenship behavior and job performance have become increasingly important topics for businesses. This study aims to explore the relationship between organizational citizenship behavior (OCB) and employee job performance, and further examine the mediating role of job satisfaction in this relationship. As a voluntary behavior that goes beyond job responsibilities, OCB has a profound impact on organizational operations, while employee job performance is an important indicator of employee contributions. Previous studies have primarily focused on the direct relationship between OCB and employee job performance. However, job satisfaction, as a potential mediating variable, has not been sufficiently explored. This study uses a questionnaire survey method to collect data from employees in various service industries and employs SPSS statistical analysis to examine the mediating effect of job satisfaction on the relationship between OCB and employee job performance. The results show that OCB has a positive impact on employee job performance, with job satisfaction playing an important mediating role. Specifically, when employees exhibit higher levels of OCB at work, it enhances their job satisfaction, which in turn boosts their job performance. The results of this study not only enrich the theoretical foundation between OCB and employee job performance, but also highlight the importance of job satisfaction in this relationship, providing practical recommendations for businesses in human resource management. Future research could further explore other potential mediating variables, as well as the differences in OCB and employee job performance across different cultural contexts.
A STUDY ON HOME PURCHASE DECISIONS AMONG VIETNAMESE SPOUSES’ HOUSEHOLDS IN TAINAN Chung Huang, Kan; Chin Lin, Linda Lin; Pin Chou, Kuei; Fang Zhuang, Shu; Hui Yang, Chiao
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1745-1755

Abstract

Previous research on households of new immigrant spouses in Taiwan has mainly focused on family upbringing and individual social adaptation. Studies such as Chen (2010), Liu et al. (2015), Chen et al. (2016), Wu & Tsai (2017), and Chen & Lin (2019) have highlighted the challenges and adaptations faced by new immigrant households under conditions of cultural differences and economic disadvantage. However, the crucial issue of housing remains underexplored. Moreover, existing housing policies and real estate market studies rarely reflect the real experiences of immigrant groups, especially the influence and agency of female immigrant spouses in household asset decisions. As Taiwan's demographic structure changes, new immigrants have become a significant group in housing demand, with Vietnamese spouses being the largest subgroup. This study aims to explore the motivations, information sources, cultural identities, and practical challenges of Vietnamese spouse households when purchasing homes. The findings contribute to filling the research gap and provide essential references for the design of multilingual and multicultural housing policies. This study focuses on Tainan City and adopts a qualitative research approach through in-depth interviews with eight Vietnamese spouses aged between 30 and 50 who have already purchased homes. The interviews covered their home-buying experiences, family role divisions, information acquisition methods, cultural values, and housing expectations. Thematic analysis was used to derive decision-making patterns and influencing factors in their home purchase behavior. Results show that home-buying motivations are closely linked to their Taiwanese spouses, primarily driven by the need for residential stability, children's education, and long-term settlement. Most prefer townhouses with spacious and multi-functional interiors. Although some new immigrants have basic knowledge of the real estate market, most still rely on their spouses or family for support, indicating limited access to market and policy information. Culturally, traditional Vietnamese family values and religious beliefs continue to influence housing decisions and spatial use.
BLENDING OLD AND NEW, THRIVING LOCALLY TOGETHER- A PROPOSAL OF BOT PROJECT OF TAINAN ANCIENT FISH MARKET Chih Wang, Chien; Tsai Lu, Te; Chun Chiu, Hui
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1756-1769

Abstract

The present study uses the Tainan Old Fish Market BOT (Build-Operate-Transfer) project as a case study to explore how traditional and modern elements can be integrated. Through the processes and planning outcomes of local participation and co-prosperity mechanisms, this research provides a reference proposal case for promoting the revitalization of historic buildings through blending old and new as well as thriving locally together.This study adopts literature analysis and case investigation to thoroughly examine the planning, design, operation, and benefit evaluation of the Old Fish Market BOT project, presenting a comprehensive overview of a BOT project. The findings indicate that the key to the BOT model lies in sound regulatory design, collaboration among diverse stakeholders, and a high degree of community participation. In this case, civic movements and local opinions were incorporated during the design phase, preserving the original building structure while integrating multiple functions such as accommodation, cultural and creative industries, and dining. Furthermore, the project created spaces with local characteristics, including historical tours, markets, and public art, thereby realizing blending old and new and thriving locally together.In terms of operation and management, the project adopted a cross-type accommodation business model, emphasizing, brand building, service innovation, and local talent cultivation, while establishing diversified revenue models and risk management mechanisms. The revitalization of historic buildings not only preserves cultural memory but also stimulates tourism, industrial upgrading, and the local economy, thereby enhancing urban competitiveness and residents' sense of identity. The present study summarizes key strategies for promoting the reuse of historic buildings, including the improvement of regulations, strengthening community participation, fostering public-private collaboration, and introducing sustainable development concepts. Specific recommendations are provided for the government, enterprises, and communities. Although this case was not the final winning proposal for the BOT project, its contribution lies in providing a model for historic building revitalization, deepening the reference for blending old and new and thriving locally together, and offering policy and practical insights for cultural heritage preservation and local revitalization in Taiwan and other regions.
A CASE STUDY OF ESG IMPLEMETION OF SMALL AND MEDIUM BUSINESS- EXAMPLE BY SHERIFF TEA EGG Hua Shih, Li; Chun Chiu, Hui; Tsai Lu, Te
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1770-1783

Abstract

This study examines the case company of “Sheriff Tea Egg” to explore how traditional small and medium-sized enterprises (SMEs) in Taiwan implement Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) practices, aligning their efforts with both the Global Reporting Initiative (GRI) standards and the United Nations Sustainable Development Goals (SDGs). Emphasizing the challenges and strategic adaptation of SMEs under resource limitations, the research offers practical recommendations for effective ESG integration.Using a qualitative case study methodology, the research collected comprehensive data through secondary sources, in-depth interviews, and expert consultations, focusing on Sheriff Tea Egg’s sustainable initiatives across environmental, social, and governance dimensions. Guided by GRI topic-specific standards, stage-appropriate indicators were developed, and interviews with senior management were conducted to analyze the company’s ESG actions and outcomes.The study identifies a three-phase sustainability transformation at Sheriff Tea Egg. In the first phase, the company centered on charitable giving--regularly donating profits and creating “charity bamboo tubes”—building its image of social accountability. The second phase involved integrating employee welfare, employment for individuals with disabilities, community co-creation, and sustainable packaging to strengthen social links both internally and externally. In the third phase, Sheriff Tea Egg introduced carbon footprint certification, sourced eggs that adhere to animal welfare standards, designed eco-friendly packaging, and expanded its sustainable supply chain—culminating in a systematic governance framework fully aligned with ESG criteria and SDG objectives. Although a small enterprise, Sheriff Tea Egg overcame its resource constraints through strategic CSR, collaboration with local stakeholders, and inclusive employment, achieving multifaceted sustainable governance. The company’s phased, goal-driven ESG progression demonstrates that even SMEs with limited scale can create shared value for both business and society. This case offers valuable lessons for other SMEs. Furthermore, this study contributes to the academic field by addressing the lack of empirical ESG research among Taiwanese SMEs and offers actionable recommendations, such as establishing a simplified GRI implementation framework, leveraging local resources for value co-creation, adopting phased carbon management and sustainable packaging strategies, and designing products with social innovation at their core.
CASE STUDY ON MODERNIZATION TRANSFORMATION AND PERFORMANCE IMPROVEMENT OF PAPER PRINTING INDUSTRY Jung Chen, Li; Chiuan Lin , Chin
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1784-1794

Abstract

After the COVID-19 pandemic, global economic growth slowed down in 2022. Although Taiwan was affected, its competitiveness remained strong. According to data from the Ministry of Economic Affairs, there are more than 1.63 million small and medium-sized enterprises in Taiwan, accounting for more than 98% of all enterprises, a record high; the number of employees in small and medium-sized enterprises is 9.132 million, accounting for 80% of the national employment, and its sales exceed 28 trillion NTD, accounting for more than 50%, and the export volume is 3.6 trillion NTD, with an annual growth rate of more than 7%, showing the importance of small and medium-sized enterprises in Taiwan's economic development. Since 2021, many industries have been crying out for a shortage of workers. Taiwan's low birth rate is severe, and the COVID-19 epidemic has also led to a serious shortage of workers in various industries. It is a common problem for traditional industries to "not find people". Taiwan's economic growth momentum is mainly concentrated in the manufacturing industry, among which "semiconductors" and "information electronics" are the main foundations. The country's tax revenue mostly relies on "export trade", and the manufacturing industry naturally becomes an important source of financial income. Today, traditional industries are facing high costs of land, labor, water and electricity, and raw materials, which have resulted in insufficient growth momentum and stagnation. Coupled with the reciprocal tariffs implemented by the United States in 2025, Taiwan's traditional industries are facing even more severe challenges to survival. How traditional industries should apply modern technology to transformation is the most important issue at present. How to find opportunities through R&D innovation, and then promote corporate culture transformation, technological innovation and guide new smart skills to apply sustainable manufacturing (also known as green production). Promoting the integration of traditional industries with innovative industries, reducing negative impacts on the environment and carbon emissions, and saving energy are currently important issues.
THE STUDY OF SUCCESS FACTORS FOR ENTREPRENEURS OF STEEL PROCESSING FIRMS IN TAIWAN Yen-Se Li; Tsai Lu, Te; Wei Chiang, Chih; Lin Chen, Shen
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1795-1808

Abstract

Studies in the past have not been founded in regarding steel processing industry with the perspective of Entrepreneur, and this led to the motivation of this study. The main purpose of this study is to review the success factors for entrepreneurs of steel processing firms from the perspective of Entrepreneur. In this study, Taiwan steel processing industry, entrepreneurship, entrepreneur and critical success factor literature as the theoretical basis, and five productions of steel processing products professional firms for the study. In addition, the research method are adopted in this study are literature review and in-depth interviews, analysis of steel processing industry conditions and to examine the steel processing firms' first business process and key success factors. In the meantime, we also to find out the case, how can professional firms in the highly competive environment, the establishment of a unique competitive advantage to the follow-up for people wishing to enter the steel processing industry. Finally, this study found that the professional firms success and have the following nine key factors: (1) management skills; (2) product differentiation; (3) financial control; (4) work experience; (5) risk attitude; (6) economic condition; (7) venture capital; (8) start-up team; (9) organizational flexibility.
MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN THE PHILIPPINES: AN ANALYSIS OF THEIR PROCUREMENT MANAGEMENT Dimaporo, Huzaifah S.; Codas, Maria Stella G.
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1809-1818

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are crucial to local economic development, particularly in rural areas like Sultan Naga Dimaporo, Lanao del Norte, Philippines. They create employment, support community growth, and enhance economic resilience. However, many MSMEs face challenges in procurement management, which can impact their efficiency and growth. This study examined procurement practices among MSMEs in the municipality, focusing on stock sourcing, negotiation, bidding strategies, and inventory control. Using a descriptive-correlational research design, data were gathered through surveys of MSME owners and employees. Analysis involved frequency counts, weighted mean, and Kendall’s Tau-b to determine relationships between procurement practices and business growth. Results revealed that most MSMEs are small sole proprietorships operating for over a decade. While basic procurement activities like comparing supplier prices are common, formal practices, such as written contracts or supplier evaluation are rare. Inventory control received more attention, with many businesses adjusting stock based on demand and managing supply timelines manually. A moderate but significant correlation was found between procurement practices, particularly inventory control, and business growth. The study concludes that improving procurement even through simple measures can enhance MSME competitiveness and sustainability. It recommends targeted capacity-building support to strengthen procurement capabilities in rural enterprises.
THE ROLE OF QUICK SERVICE RESTAURANT ON CONSUMER PURCHASE INTENTION AND CROSS-CATEGORY BUYING IN MINIMARKET Trisandy, Yudhi; Tjandrasa, Benny Budiawan; Suwarno, Henky Lisan
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1819-1833

Abstract

The development of minimarkets, which not only sell grocery needs but also provide ready-to-eat food and beverage products, has become a phenomenon that can be found in various major cities in Indonesia. This study aims to determine the relationship between purchase intention and cross-category buying, as well as the role of the service quality dimension of quick service restaurants for minimarket customers that provide both types of services in the store. Minimarket customers are known to have the intention to make purchases across categories, but it is still unknown whether the service quality dimension in the quick service restaurant service can strengthen the shopping intention to make purchases of both categories simultaneously. Through 155 respondents who are minimarket customers who provide two types of product categories in Denpasar Raya, and also data analysis using the Structural Equation Modeling (SEM) method, it is known that there is a strong influence of purchase intention on cross-category buying for minimarket customers. Therefore, the development of various types of services and products from different categories is possible for this business model. Another finding from this study states that the dimensions of quick service restaurant service quality do not strengthen the influence of shopping intentions on cross-category buying, especially for customers aged 21-35 years or those commonly known as the generation Z and millennial age groups.
HARNESSING NATURE'S POTENTIAL: BRANDING PENGLIPURAN BAMBOO FOREST AS AN ECOTOURISM DESTINATION IN BALI Nofiasari, Wida; Seli, Fenny Yutika; Damayanti, Novita
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1834-1843

Abstract

The Penglipuran Traditional Village in Bali has a bamboo forest of approximately 45 hectares that is managed through the customary system (awig-awig), serving as a source of economic, ecological, and spiritual value for the community. This study aims to analyze the utilization of the natural power of the bamboo forest as an agent of change while shaping a new branding of ecological tourism in Bali. The research method uses a descriptive qualitative approach, with primary data collected through observation, documentation, and in-depth interviews, as well as secondary data from literature, articles, and relevant journals. The results show that the management of the bamboo forest through local wisdom creates a unique tourism identity, integrating ecological, socio-cultural, and economic aspects, while strengthening the community’s role as the main actor in environmental preservation. The bamboo forest becomes an educational tourism attraction through activities such as trekking, bamboo handicraft workshops, and participation in traditional ceremonies, while also maintaining ecosystem balance, disaster mitigation, and groundwater conservation. This new branding emphasizes authenticity and sustainability, making Penglipuran a model of ecological tourism capable of attracting both domestic and international tourists. In conclusion, the new branding of Penglipuran Bamboo Forest emphasizes the integration of nature conservation, cultural preservation, environmental education, and local economic empowerment through the utilization of bamboo in traditions, crafts, creative industries, and a bamboo laboratory, thereby positioning Penglipuran as a sustainable ecotourism destination that is authentic, educational, and globally valuable.
LINKING ESG AND CREDIT RISK: EVIDENCE ON FINANCIAL PERFORMANCE AND STOCK MARKET RETURNS IN ASEAN BANKING SECTOR Anita, Anita; Sibarani, Blasius Erik; Alamin, Ahmad Fikri
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1844-1857

Abstract

This research seeks to examine the influence of Environmental, Social, and Governance (ESG) factors and Non-Performing Loans (NPLs) on financial performance and their effects on stock returns within the ASEAN banking industry. The impetus for this study arises from the growing emphasis on sustainability in the financial sector and the difficulties presented by credit risk, both of which are vital elements influencing bank performance and appeal to investors. The study population consists of banking institutions from five ASEAN nations—Indonesia, Malaysia, Singapore, Thailand, and the Philippines—over the period of 2021–2023. A total of 102 valid observations were gathered through purposive sampling following the outlier examination. The variables analyzed consist of ESG, NPL, financial performance assessed by Return on Assets (ROA), and stock returns, all obtained from Bloomberg. Analysis was conducted with SmartPLS software. The results show that ESG has a positive and significant effect on both financial performance and stock returns, whereas NPLs have a negative and significant effect on these results. Conversely, stock returns are not notably influenced by financial performance. These findings indicate that ASEAN investors prioritize factors beyond profitability, emphasizing the significance of sustainability practices, effective governance, and management of credit risk. This study adds to the existing literature by supporting stakeholder theory, which asserts that the success of a corporation depends on harmonizing the interests of all stakeholders. The results urge banks to strengthen ESG practices and refine credit risk management to enhance performance and sustain investor trust in the capital markets.

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