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Karona Cahya Susena
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Jl. Meranti Raya No 32, Sawah Lebar Kota Bengkulu, Indonesia
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INDONESIA
Journal of Management, Economic, and Accounting
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 29624134     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 2 No. 1 (2023): Januari- Juni" : 6 Documents clear
The Influence Of The Marketing Mix On Customer Satisfaction At Yamaha Thamrin Brothers Panorama In Bengkulu City Sarifudin, Asep; Wijaya, Ermy; Effendi , Yanto
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2023): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i1.11

Abstract

Along with the development of an increasingly advanced era, marketing has become an important role in a company. The influence of the marketing mix with product, price, place and promotion variables can be a reference for customer satisfaction provided by Yamaha Thamrin Brothers Panorama in Bengkulu city. The research objective is to determine the effect of product, price, place, and promotion on customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city. The type of research used is quantitative. The data analysis method used is multiple linear regression. The test results obtained are: 1) Partial test results show that the product (x1) has a significance value of 0.002 <0.05. Price (x2) has a significance value of 0.001 <0.05. Place (x3) has a significance value of 0.002 <0.05. The promotion (x4) has a significance value of 0.003 <0.05. Thus, the results of the t (partial) test show that there is a positive and significant influence of product, price, place, and promotion variables on customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city. 2) simultaneous test results with a significance requirement of <0.05. Obtained a significance probability number of 0.001 <0.05 means that product, price, place, and promotion simultaneously affect customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city.
The Influence Of Education And Leadership Levels On The Performance Of Village Officials In The Karangnunggal Sub-District Fuji Umahatul Mahira; Kusuma Agdhi Rahwana; Ai Kusmiati Asyiah
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2023): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i1.62

Abstract

The purpose of this study is to determine the influence of education and leadership levels on the performance of village officials in the Karangnunggal District Area. The research method used is a causal associative method of quantitative approach to 50 respondents who are village officials, namely Cidadap Village, Kujang Village, Sarimukti Village, Cikapinis Village. The types of data used are primary and secondary. The technical data analysis used is multiple linear regression analysis. The results of this test prove that the level of education and leadership has a significant effect both partially and simultaneously on the performance of village officials in the Karangnunggal District Area.
The Influence Of Facilities, Prices, And Taste On Customer Satisfaction (Survey On Cafe Naw-Naw Tasikmalaya Consumers) Dinda Anjani; Budhi Wahyu Fitriadi; Rita Tri Yusnita
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2023): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i1.63

Abstract

The purpose of this study is to determine the effect of facilities, prices, and taste on consumer satisfaction of Naw – Naw Tasikmalaya coffee. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Naw-Naw coffee. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that facilities, prices, and tastes have a significant effect both partially and simultaneously on consumer satisfaction of Naw – Naw Tasikmalaya coffee.
Factors That Influence The Decision To Purchase Syar’i Products On Tasikmalaya Centennial (Survey On IAIT Femele Students In Tasikmalaya City) Amelia Aprilliyani Muttaqin; Budhi Wahyu Fitriadi; Rita Tri Yusnita
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2023): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i1.64

Abstract

The purpose of this study was to determine the factors that influence the decision to purchase syar'i products for sentennials in Tasikmalaya City. The research method used is the questionnaire method with a survey approach to 100 respondents who are IAIT students who use syar'i products. the types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this study prove that simultaneously cultural, social, personal, and psychological factors have a significant effect on the decision to purchase syar'i products for IAIT Tasikmalaya students. While cultural factors partially do not have a significant effect on purchasing decisions, social factors do not have a significant effect on purchasing decisions, personal factors have a significant effect on purchasing decisions, and psychological factors have a significant effect on purchasing decisions on syar'i products in IAIT Tasikmalaya students.
The Influence Of Product Quality, Price And Location On Consumer Purchasing Decisions (Survey On Alle'chantre Tasikmalaya Store Consumers) Denni Mochamad Faisal; Rita Tri Yusnita; Mila Karmila
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2023): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i1.65

Abstract

The purpose of this study is to determine the influence of product quality, price, and location on consumer purchasing decisions of Alle'Chantre Tasikmalaya outlets. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Alle'Chantre. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that product quality, price, and location have a significant effect both partially and simultaneously on the purchasing decisions of consumers of Alle'Chantre Tasikmalaya outlets.
The Effect Of Compensation And Work Motivation On Employee Performance PT. Syamil Putra Jaya Tasikmalaya Muhammad Luthfi Sani; Rita Tri Yusnita; Nita Fauziah Oktaviani
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2023): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i1.66

Abstract

This research aims to find out the simultaneous and partial effect between the compensation and work motivation on employee performance PT.Syamil Putra Jaya. The research method used is a quantitative method with a survey approach. The population in this research is the employee in PT.Syamil Putra Jaya which amounts is 118 people and the sample is 96 respondents who is an employee of the operational division used purposive sampling technique. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 25. The results showed that simultaneously the compensation and work motivation has significantly affect on employee performance. Partially the compensation has a significant effect on employee performance. Partially the work motivation has a significant effect on employee performance.

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