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M. Agus Sutiarso
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ymitrapersadanusantara@gmail.com
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INDONESIA
Journal of Commerce Management and Tourism Studies
Published by Yayasan Mitra Persada Nusantara
ISSN : 00000000     EISSN : 29649927     DOI : https://doi.org/10.58881/jcmts
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The scope of the journal is Commerce (Business Administration, Business Digital, Business Management, Financial Accounting, Performance measurement, Managerial Accounting, Auditing, Taxation, Accounting Information Systems, Accounting for public services, Strategic Management Accounting, Transfer Pricing, International Accounting, Intellectual capital, Behavioural accounting, Forensic accounting and audit, Accounting educations, Shariah Accounting and Cooperative Accounting, Economic, Tourism Studies, Tourism Management, Hospitality, Tourism Event.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2022): Dec 2022" : 5 Documents clear
Implementasi green marketing pada FiPuA Angela, Ni Made Utari Tisna; Wajdi, Majid; Sanjaya, Ida Bagus; Arbainah, Siti
Journal of Commerce, Management, and Tourism Studies Vol. 1 No. 1 (2022): Dec 2022
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v1i1.1

Abstract

The tourism industry sector is in second place as Indonesia's biggest foreign exchange contributor but on the other hand, Indonesian tourism is still considered to be a world that is not environmentally friendly, so it becomes a new challenge for tourism industry players to solve these problems together. Hospitality is a part of the tourism service industry which has a fairly rapid development and plays an important role in tourism in a region and is supposed to implement green marketing in running its business. This study aims to analyze and determine the implementation of green marketing strategies and the efforts of the company. This research was conducted directly in one of the tourism service industries that provides accommodation services and has implemented a green marketing strategy in running its business to be used as a place of research. Observation and document study was done to provide the data of the research. Based on the results of the study, the quality of the green marketing strategy of the company is "A" namely "Special" with a final score of 86.78. The dominant strategy carried out by companies is to preserve the surrounding environment with the highest average value of 4.72. In implementing a green marketing strategy, the efforts made by the company are by referring to the Tri Hita Karana implementation guidebook which in principle maintains a balanced life and harmonious relationship with God, and fellow humans and helps preserve the environment around.
Optimizing food costs through menu engineering, portion control, supplier negotiations, waste reduction, and technology integration Bendesa, Adinda Oktaviani; Astuti, Ni Nyoman Sri; Astawa, I Ketut; Susanto, Budi; Sarjana, I Made Bram
Journal of Commerce, Management, and Tourism Studies Vol. 1 No. 1 (2022): Dec 2022
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v1i1.3

Abstract

This study examines the implementation of food cost management in the hotel industry, identifying key factors influencing food cost stability and proposing strategies to enhance cost efficiency. Effective food cost control is crucial for maintaining profitability and sustainability in hotel operations. A mixed-methods approach was utilized, incorporating observations, documentation, and structured interviews with key personnel, including the Financial Controller, Cost Controller, Purchasing Manager, and Store Manager. Quantitative descriptive analysis revealed inefficiencies in food cost management, with excessive purchasing and insufficient sales contributing to elevated costs. Qualitative analysis further identified several internal and external factors affecting food cost stability. External influences, such as fluctuations in raw material prices, posed challenges in maintaining consistent food costs. Internally, issues such as equipment malfunctions, poor inventory management, and lack of employee discipline significantly impacted cost efficiency. Findings indicate that ineffective cost control mechanisms hinder the hotel's ability to maintain optimal food cost levels. To address these challenges, the study recommends a series of strategic interventions. Regular adjustments to menu pricing based on market trends and cost analysis can help mitigate external price fluctuations. Strengthening supervision and control over food cost disbursements will enhance accountability and efficiency. Additionally, improving employee discipline through training and performance monitoring can minimize waste and operational inefficiencies. By implementing these measures, hotels can achieve more effective food cost management, reduce unnecessary expenditures, and improve overall financial performance. Optimizing food cost efficiency not only enhances profitability but also contributes to the long-term sustainability of hotel operations. This study underscores the importance of proactive cost management strategies to ensure financial stability and operational success in the hospitality industry.
Meningkatkan hunian hotel dan kepuasan pelanggan melalui strategi reservasi online yang efisien dan inovatif Krisnayanti, Si Luh Made; Armoni, Ni Luh Eka; Darlina, Lien; Mandang, Selvie Ratna Ivone
Journal of Commerce, Management, and Tourism Studies Vol. 1 No. 1 (2022): Dec 2022
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v1i1.4

Abstract

This study aims to evaluate the contribution of online and offline room reservation methods to overall room occupancy at LINK Hotel, while also examining the implementation of an online reservation system. The primary objective is to determine how these reservation channels influence occupancy rates and to identify the benefits and challenges associated with online reservations. Data were collected using multiple methods, including observation, in-depth interviews, documentation, and a review of relevant literature. This multi-method approach provided a comprehensive understanding of the current reservation practices and their impact on hotel occupancy. The study analyzed reservation data over a three-year period, using both descriptive statistical techniques and qualitative descriptive methods to capture trends and underlying factors influencing the performance of each reservation method. The results revealed significant fluctuations in the monthly contribution of offline reservations. In 2015, offline reservations contributed an average of 6.8% to room occupancy, which decreased to 1.87% in 2016 and further to 1.62% in 2017. In contrast, online reservations consistently played a dominant role in driving room occupancy, contributing 93.41% in 2015, increasing to 98.13% in 2016, and reaching 98.38% in 2017. These figures indicate that the shift towards digital booking methods has had a substantial impact on occupancy rates. Furthermore, the study explores the operational steps involved in online reservation processes, the benefits derived from leveraging digital channels—such as improved efficiency, customer convenience, and increased reach—and recommendations for optimizing the application of these systems. The findings suggest that enhancing the online reservation experience is critical for maintaining and potentially increasing room occupancy. In conclusion, the study supports the strategic shift towards online reservations, providing actionable insights for hotel management to further capitalize on digital channels to improve occupancy and customer satisfaction.
Implementation of direct marketing in an effort to increase MICE customer loyalty Fuadi, Farouk; Susanto, Budi; Aryana, I Nyoman Rajin
Journal of Commerce, Management, and Tourism Studies Vol. 1 No. 1 (2022): Dec 2022
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v1i1.5

Abstract

This research was conducted with the aim of identifying the implementation of direct marketing and analyzing the application of direct marketing in increasing customer loyalty. The theoretical foundation in this study uses relevant theories, namely regarding direct marketing and customer loyalty. Data collection was used by observation and interview methods which were processed using descriptive qualitative analysis techniques used to measure how well the implementation of direct marketing has been carried out and to analyze customer loyalty to the implementation of direct marketing that has been carried out. The results of this study state that the implementation of direct marketing is very important and has been carried out well by the marketing team. Where maintaining good relations with consumers and excellent service are the main factors for increasing customer loyalty.
Fenomena wisata minat khusus berbasis pink tourism: studi kasus di M.Bar Wullur, Sarah Geraldine; Suprapto, I Nyoman Arto; Pranatayana, Ida Bagus Gde
Journal of Commerce, Management, and Tourism Studies Vol. 1 No. 1 (2022): Dec 2022
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v1i1.6

Abstract

Bali as a global destination has been recognized by various people including the LGBT (Lesbian, Gay, Bisexual, Transgender) community. Despite being known for its cultural tourism, the pink tourism phenomenon exists and lives together along with the locals of Seminyak village. This research aims to discover the existence of pink tourism at M.Bar in Smk. as well as the perception of the locals and the government toward the happening phenomenon. This qualitative-descriptive research used snowball sampling to determine the population. The result shows that the pink tourism phenomenon exists due to the motivation from the LGBT community to aim for freedom of traveling without any discrimination toward them. Smk as a developing tourist area has a gay bar that is considered a safe place for the LGBT community and is called Mixwell Bar. This motivates the LGBT community to visit Seminyak in order to get the freedom they need. The government confirmed that pink tourism is not in line with cultural tourism in Bali. However, the locals see LGBT tourists as an economic stimulus through the tourism industry but do not acknowledge them to have legal behavior. The researchers hope that the information provided could be a consideration for Bali's tourism policy in the future.

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