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Journal of Commerce Management and Tourism Studies
Published by Yayasan Mitra Persada Nusantara
ISSN : 00000000     EISSN : 29649927     DOI : https://doi.org/10.58881/jcmts
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The scope of the journal is Commerce (Business Administration, Business Digital, Business Management, Financial Accounting, Performance measurement, Managerial Accounting, Auditing, Taxation, Accounting Information Systems, Accounting for public services, Strategic Management Accounting, Transfer Pricing, International Accounting, Intellectual capital, Behavioural accounting, Forensic accounting and audit, Accounting educations, Shariah Accounting and Cooperative Accounting, Economic, Tourism Studies, Tourism Management, Hospitality, Tourism Event.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 6 Documents
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Search results for , issue "Vol. 2 No. 1 (2023): Apr 2023" : 6 Documents clear
Performance of inventory turnover and sales growth on food and beverage profit of the company Pradnyani, Ni Luh Putu Lely; Astawa, I Ketut; Susanto, Budi; Sukmawati, Ni Made Rai; Hakim, Jumhur
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 1 (2023): Apr 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i1.19

Abstract

The study was conducted to analyse the effect of inventory turnover and sales growth on food and beverage profit at the company partially and simultaneously. This research uses a theoretical base and relevant concepts, namely the theory of inventory turnover, sales growth and food and beverage profit. This quantitative research using the analytical method namely multiple  correlation analysis, classic assumption test, multiple linear regression analysis, hypothesis test (t-test, F-test, and coefficient determination), and predictor contributions. The results indicate that the t-count value of inventory turnover is smaller than t-table (0,901 < 2,035) with a significant value more than 0,05 (0,374 > 0,05). The t-countvalue of sales growth is greater than t-table (5,901 > 2,035) with a significant value less than 0,05 (0,000 < 0,05). The inventory turnover has a positive but not significant effect on food and beverage profit at The companywith a contribution of 4,576%. Sales growth has a positive and significant effect on food and beverage profit the compa ny with a contribution of 55,224%.
Human resource development strategy in empowering the employees Waelan, Waelan; Santra, I Ketut; Wijayati, Luh Made; Kasiani, Kasiani; Asrumi, Asrumi
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 1 (2023): Apr 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i1.20

Abstract

Implementing human resource development strategy in empowering senior and junior employees for the training of the labor force in order improve discipline, work attitude and work ethic in order to achieve more than theory. The aim of this research is to know how the company execute the strategies for implementing strategy management theories. Several obstacles have been found that they can influence the performance of job training. So, it takes research back to minimize existing problems through. The assessment indicator used in this study is 4 (four) strategic management phases with the following indicators 1) environmental analysis, 2) formulation of strategies, 3) implementation of strategy and 4) evaluation and control. The humanitarian approach in developing human resources is more effective than the theoretical approach. In other words, the theoretical approach plus the humanitarian approach is harmoniously applied
Model of trainee recruitment for f&bservice at KeP Restaurant of The K. Resort Ubud Bali during new normal Arimasputri, Ida Ayu Novira Megarani; Damayanti, Ida Ayu Kade Werdika; Susyarini, Ni Putu Wiwiek Ary; Kanca, I Nyoman; Budiarta, Putu
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 1 (2023): Apr 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i1.21

Abstract

The purpose of this study was to determine the trainee recruitment model used by HRD of the company. This research was analyzed using descriptive analysis technique with a qualitative approach. The data collected in this study was conducted through direct observation and in-depth interviews with informants. This study determines the informants intentionally based on the data collection needs of this study. Informants in this study were Senior Admin HRD and Supervisor. The results of the research show that the hotel does not yet have a recruitment model that becomes a standard procedure and assessment. The recruitment model as a result of this research comes in the form of a rubric that can be applied by HRD in the next trainee recruitment during the new normal period.
The influence of destination image on domestic tourists' intention to return to bl. garden of Tabanan regency Suprapto, I Nyoman Arto; Putri, Redita Octaviani
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 1 (2023): Apr 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i1.25

Abstract

The Blooms Garden is a tourist destination in Tabanan which utilizes artificial photo spots tourist attractions as its tourism product. The number of visits by domestic tourists to The Blooms Garden is very large compared to foreign tourists due to the interest of local tourist who loves taking photo/selfie in the new and unique place. During their visits will provide various kinds of perceptions of the destination image towards The Blooms Garden. This study aims to determine the effect of destination image on domestic tourists' intention to return to The Blooms Garden, Tabanan. The method used in this study is a quantitative research method with a purposive sampling technique. Collecting data used questionnaire instrument distributed to 100 respondents by google form. The analysis technique used are instrument data testing (validity and reliability test), descripttive statistical analysis, simple linear regression analysis, coefficient of determination and t-test. The results of this study indicate that destination image has a significant effect on intention to return through the calculation of the t test analysis and produces a t-count > t-table = 8.812 > 1.66 at a significance of 5%.
Hidden beauty of honeymoon beach: a potential attraction for tourists (a review of a tourism object) Wajdi, Majid; Christiani, Rachel; Sari, Ni Gusti Ayu Komang Tri Purnama; Novitriana, Komang; Putri, Ni Putu Angelyani Sugiantari; Putri, Kadek Arisita Dhyana
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 1 (2023): Apr 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i2.26

Abstract

Hidden beauty of Honeymoon Beach becomes a potential attraction for tourists, in this paper the purpose of choosing a Honeymoon Beach is because you want to review more deeply about the beach where it is hidden and rarely visited by tourists. It is important that we can preserve the natural beauty that is on the Honeymoon Beach so that the Honeymoon Beach is also known by many tourists and also the Honeymoon Beach can be managed as a tourist attraction like other beaches. The method used in this writing is a qualitative method, the author conducts research with observation, document analysis and focus group discussion. The type of data source obtained by the author is secondary data that comes from online media such as the internet in the form of news articles, photos, and others. Based on the results of data collection that has been carried out the result is about what are the important factors that cause this beach to have its own uniqueness. Among them are hidden beaches and coral caves which are the center of attention. Beside that the obstacles or challenges faced by the author in terms of location observation and also the weather where should this beach be paid more attention because the road access to this beach is still minimal and quite extreme so it needs more attention. So, the author wants to review more about the honeymoon beach considering its considerable potential to become a new tourist destination in Bali, especially in the Jimbaran area that deserves to be introduced to the public.
The role and use of social media as a medium for marketing tourist attractions and increasing tourist visits Susanto, Budi; Wardhani, Yanuaresti Kusuma; Sutiarso, M. Agus; Muhartoyo, Muhartoyo; Sadjuni, Ni Luh Gde Sri
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 1 (2023): Apr 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i1.93

Abstract

This research aims to provide solutions to managers of the tourist attraction in increasing the number of tourist visits in the form of a marketing model that is cheap, easy, right on target, and can reach all elements of society without time and place limits, namely by using a social media platform. With this model, it is hoped that it can be used by the management and can further increase the number of tourist visits to Alas Kedaton. This tourist attraction has experienced problems in terms of the number of tourist visits since the Covid 19 pandemic. Until now the number of tourist visits has not returned to normal. On normal days it is still around 150 tourists, but it can increase to 800 people during the Galungan holidays. Even though the price of admission is 15,000 for children and 20,000 for adults, while foreign tourists are 30,000/person, with a low number of tourist visits, managers will still have difficulty covering their operational costs. The tourist attraction is located at Kukuh village, Marga sub-district, Tabanan district is a nature tour managed by the local village community so it is also a mainstay for villagers who work in this tourist attraction. Some of them work in the managerial field and some are souvenir traders who also serve as guides at the tourist attraction. Souvenir sellers at these attractions are also given the opportunity to become local tour guides at these attractions without asking for payment, but at the same time, they can offer their wares to the tourists they guide. While the tourism products offered by the Alas Kedaton tourist attraction are closely related to the preservation of nature and animals. This is perfect for educational tours. That way the market for this tourist attraction is actually very broad, especially for school children, students, teachers, lecturers, and other environmental observer communities. To create a social media platform-based marketing model, primary and secondary data will be sought. Primary data was obtained by conducting interviews with the object manager and secondary data was obtained from offline and online library sources. The data was then reduced, described, categorized and concluded, and analyzed using a qualitative descriptive analysis technique.

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