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Usman Jayadi
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International Journal of Economics, Management and Accounting
Published by CV. LAFADZ JAYA
ISSN : -     EISSN : 29887615     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Management and Accounting (IJEMA) | ISSN (e): 2988-7615 publishes research articles related to Economics, Management and Finance. The research studies that are acceptable for publication in this journal are: Economics: development economics, applied economics, monetary economics, public economics, industrial economics, international and regional economics, natural resource economics, human resource economics, and sharia economics). Management: Strategic Management, Marketing Management, Public Relations Management, Sales Management, Procurement Management, Finance and Accounting Management, Human Resources Management, Technology and Information Management, R&D Management, Engineering Management, Project Management, Risk Management, Change Management). Accounting: Financial Accounting, Auditing, Management Accounting, Cost Accounting, Tax Accounting, Budgeting, Governmental Accounting, and Accounting System.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 6 (2025): November" : 5 Documents clear
Market Anomaly Analysis: Week Four Effect, Rogalsky Effect and Eid Effect on the IDX 30 Index Ubed, Nur; Marjohan, Masno; Holiawati, Holiawati
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 6 (2025): November
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i6.336

Abstract

This study aims to empirically test abnormal returns on the phenomena of the Eid al-Fitr holiday effect, week four effect, rogalsky effect. The research method uses quantitative research. The sampling technique uses the purposive sampling method and daily data samples are obtained. The research sample uses the IDX 30 Stock Index price sourced from the Indonesia Stock Exchange. Data analysis uses the dummy regression method with Wilcoxon Rank. The results of the study show that the Eid al-Fitr Holiday Effect occurred on the IDX 30 IDX Index from 2023 to 2024, which means that the Eid al-Fitr Holiday Effect causes Abnormal Stock Returns on the ID30 IDX Index. The Week Four Effect from 2023 to 2024 did not occur on the IDX30 Index, which means that the Week Four Effect did not affect the ID30 IDX Index Stock Return. Rogalsky Effect from 2023 to 2024 did not occur in the IDX30 Index, which means that the Rogalsky Effect does not affect the IDX30 IDX Index Stock Return.
Analysis of the Difference in Stock Prices Before and After the Cum-Ex Right Issue in 2024 Febrina Almurdi, Suci; Zulfitra, Zulfitra; Sahroni, Sahroni
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 6 (2025): November
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i6.337

Abstract

This study examines whether stock prices differ before and after the cum-rights and ex-rights dates of rights issues conducted in 2024. Using a quantitative event-study design, we compile daily closing-price data for all issuers that executed rights issues in 2024. From 16 issuers, five banking firms are selected through purposive sampling. Differences in prices across the pre- and post-event windows are tested with the Wilcoxon signed-rank test, followed by a dummy-variable regression to estimate the magnitude and direction of change. The results indicate statistically significant price differences around the cum-ex rights issue period, implying that the market reacts to publicly available rights issue information. Overall, prices adjust after the event, consistent with semi-strong market efficiency and the dilution/price-adjustment mechanism often associated with rights issues. These findings inform investors and managers about expected price behavior around rights issue announcements and execution. The evidence supports monitoring cum-ex dates when planning trading strategies.
Analysis of the Determinants of People's Tendency to Go into Debt Mediated by Materialism and Moderated by Financial Literacy Friana, Rita; Gurendrawati, Etty; Widyastuti, Umi
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 6 (2025): November
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i6.359

Abstract

The increasingly massive development of digital financial services has increased ease of access to credit, but on the other hand, has triggered an increased tendency to incur debt among certain groups, including teachers. This study aims to analyze the determinants of people's tendency to incur debt by examining the role of materialism as a mediating variable and financial literacy as a moderating variable. This study used a quantitative approach with a cross-sectional design. The study population was teachers in Indonesia, with a sample of 416 respondents obtained through convenience sampling techniques and data collection using online questionnaires. Data analysis was performed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the help of SmartPLS 4.0. The results showed that indebtedness attitudes have a significant positive effect on consumer debt (β = 0.139; p < 0.05). In addition, impulsivity (β = 0.306; p < 0.001) and debt attitudes (β = 0.464; p < 0.001) had a significant positive effect on materialism, while self-esteem had no significant effect and economic vulnerability had a significant negative effect on materialism (β = −0.248; p < 0.001). Materialism had a significant positive effect on consumer debt (β = 0.232; p < 0.001) and was shown to partially mediate the effect of debt attitudes on consumer debt. In addition, financial literacy significantly moderated the relationship between debt attitudes and consumer debt. The R² value of 0.613 indicates that the model has strong explanatory power for materialism, while the R² of 0.201 indicates moderate explanatory power for consumer debt.
The Effect of Service Quality, Promotion and Word of Mouth on The Purchase Interest of Aquarium Consumers at The Sakti Aquarium Pamulang Store Ramadhan, Firzatullah; Tajuddien, Rahadyan
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 6 (2025): November
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i6.348

Abstract

This study aims to analyze the influence of service quality, promotion, and word of mouth on consumer purchase intention at Sakti Aquarium Pamulang. The growing public interest in aquascaping and ornamental fish presents significant business opportunities; however, declining sales performance indicates potential marketing weaknesses. Using a quantitative approach with 207 respondents selected via the Slovin formula, data were analyzed using SPSS through validity, reliability, normality, and regression tests. The validity and reliability results confirmed that all research instruments were valid and reliable. The coefficient of determination (R² = 0.037) indicated that service quality, promotion, and word of mouth collectively explained 3.7% of purchase intention, while 96.3% was influenced by other factors. The t-test results revealed that service quality (Sig = 0.44) and word of mouth (Sig = 0.27) had no significant effect on purchase intention, whereas promotion (Sig = 0.07) showed a partial influence. These findings highlight that promotional activities play a more substantial role in shaping consumer interest than service quality or interpersonal recommendations. The study provides practical implications for improving marketing strategies in the aquarium retail sector and contributes to the broader understanding of consumer behavior in niche lifestyle industries.
A Conceptual Review of Consumer Behavior in AI-Personalized Digital Environments Jayadi, Usman
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 6 (2025): November
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i6.366

Abstract

The rapid integration of artificial intelligence (AI) into digital platforms has fundamentally transformed consumer behavior through personalized interactions and algorithmic decision support. This study provides a conceptual review of consumer behavior in AI-personalized digital environments, aiming to reconceptualize traditional theories that are increasingly inadequate in explaining contemporary market dynamics. Drawing on interdisciplinary literature from marketing, behavioral economics, and information systems, this study identifies critical shifts in how consumer decisions are formed, influenced, and constrained by algorithmic systems. The findings highlight three major theoretical developments. First, consumer decision-making is no longer solely bounded by cognitive limitations but is increasingly shaped by algorithmic bounded rationality, where technological architectures define available choices. Second, AI personalization contributes to preference closure, reinforcing existing behaviors while limiting exploratory consumption. Third, consumer autonomy is reframed as constructed autonomy, where perceived freedom of choice exists within algorithmically curated environments. Additionally, the study identifies emerging phenomena such as the transparency paradox, algorithmic trust, and privacy resignation. Based on these insights, this study proposes an integrated conceptual framework that emphasizes the dynamic interaction between consumer, algorithmic, and structural domains. The study contributes to the literature by offering a novel theoretical perspective on consumer behavior in the digital age and by challenging conventional assumptions of rationality and autonomy. Managerially, the findings underscore the importance of balancing personalization with transparency, trust, and ethical considerations. Future research is encouraged to empirically validate the proposed framework across different digital contexts.

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