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Novianita Rulandari
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Sinergi International Journal of Communication Sciences
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886260     DOI : 10.61194/ijcs
Core Subject : Education,
Languange, Linguistic, Communication & Media
Sinergi International Journal of Communication Scienceswith ISSN Number 2988-6260 (Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of coumminication sciences. The journal attempts to assist in the understanding of the present and potential ability of communication sciences to aid in the recording and interpretation of international communication science.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2023): May 2023" : 5 Documents clear
Interpersonal Communication of Mc Donald's Employees In Improving Customer Satisfaction a t Mc Donald's Karang Satria Iksan, Akmal Nur; Sanjaya, Feri
Sinergi International Journal of Communication Sciences Vol. 1 No. 1 (2023): May 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v1i1.16

Abstract

Along with the development of fast food business time is also growing and increasing which makes the fast food business competition in Indonesia is becoming increasingly stringent. With this intense competition makes a fast food business continues to offer its products with a variety of innovations, especially in communicating with customers.improve communication skills, provide the best service as well, and meet all the needs required by its customers. It becomes interesting to examine, whether customer satisfaction can be improved by an interpersonal communication conducted by a fast food employee to its customers. This study aims to determine the Interpersonal communication of Mc Donald's employees in improving customer satisfaction at Mc Donald's Karang Satria. This study uses interpersonal communication theory from Devito with dimensions of openness, empathy, support, positivity, similarity and also uses customer satisfaction theory from Indrasari with dimensions of Product Quality, Service Quality, emotional, price and cost. This study uses qualitative research methods with interview data collection techniques, observation, and documentation. The results of this study show that interpersonal communication of mc Donald's employees in improving customer satisfaction has been running well in all dimensions, but there are three dimensions that are still not done well, namely related to positivity, service quality and product quality. The conclusion of the study showed that interpersonal communication plays an important role in improving customer satisfaction.
The Influence of Using Instagram's Social Media Account @Neohistoria.Id In Fulfilling Followers' Information Needs Prayoga, Arya Aldin; Saktisyahputra
Sinergi International Journal of Communication Sciences Vol. 1 No. 1 (2023): May 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v1i1.17

Abstract

Today the world has entered the era of globalization, various kinds of technology are growing very rapidly. The growth of technology is also based on human needs, humans have a need for information, on the development of technology, humans can easily access the information needed through the media. This information is of course obtained through mass media such as television, radio, magazines, films, newspapers, tabloids, and mass media, namely letters, telephones, posters, telegrams, banners and so on. One of the accounts that uses Instagram social media to spread information is Instagram @Neohistoria.id. This study uses quantitative methods. The author is interested in knowing the effect of using Instagram social media accounts on meeting information needs. The purpose of the study was to determine the effect of using the Instagram @Neohistoria.id social media account on meeting the information needs of followers and to find out how much influence social media had on meeting information needs. Data collection in this study is by distributing questionnaires to 100 respondents who were determined through accidental sampling. The data obtained were analyzed using validity tests, reliability tests, simple regression tests, correlation coefficients, coefficients of determination, and T tests. The results of this study obtained positive regression results, which means that there is effectiveness of social media in meeting information needs.
Organizational Communication Strategy For Quick Public Response Service In Cilandak Sub-District, South Jakarta In Improving The Image Saktisyahputra; Sutanto, Agung
Sinergi International Journal of Communication Sciences Vol. 1 No. 1 (2023): May 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v1i1.18

Abstract

This study was conducted to analyze the organizational communication strategy for the Quick Public Response (CRM) service in Cilandak Sub-District in improving the image. A communication strategy is an organizational plan to manage the strategy of the newly developed ideas, combined with the recipient of the message through the media, and achieve the effect of good communication goals. The data analysis technique used was descriptive qualitative analysis through observation and interviews. The sources of data were primary and secondary data. The field research data collection method was in the form of observation, interviews, and literature study. The interview technique was carried out in a structured manner. The resource persons in this study were 6 people, i.e., the Head of Cilandak Sub-district, Head of the Government Section of the Cilandak Sub-District Office, Communication Lecturer at the Stiami Institute of Social Sciences and Management, Service Staff of the Cilandak Sub-District Office, and the people of Cilandak Sub-District. From the results of this analysis, the organizational communication strategy of the CRM service in Cilandak District in improving the image has implemented research indicators in accordance with the objectives of the CRM service.
Doctor Adam Talib's Public Relations Strategy in Improving the Quality of Patient Service Putri, Anggun Kartika; Alzboon, Mowafaq Salem
Sinergi International Journal of Communication Sciences Vol. 1 No. 1 (2023): May 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v1i1.19

Abstract

As time goes by, hospitals are now facing an era of global competition in various medical fields. The rapid development of science and technology in the medical field has created competition between hospitals. This increasingly fierce competition requires hospitals to provide the best service. This study aims to determine the public relations strategy in improving the quality of service at the Adam Talib Hospital. This research is qualitative. The data obtained using interview, observation, and documentation techniques. The results of this research are the strategies applied by public relations, namely: 1. One Rate Service, 2. Service Without Down Payment, 3. Employee Training, 4. Evaluation Meeting, 5. Customer Satisfaction Survey, 6. 24 Hour Laboratory Service, 7. Customer 24 Hours Service. The obstacles faced were: 1. Patients went home at their own request, 2. Covid 19, 3. High competition, 4. Negative testimonials, 5. Patients did not understand medical language. Then the efforts made are: 1. Collaborating with Kitabisa, 2. Promoting on Social Media, 3. Implementing Health Protocols, 4. Using language that is easy for patients to understand. There is a strategy that is applied in addition to creating a good image of the Adam Talib Hospital but also to increase the number of new customers, increase patient trust, increase relationships with other parties, and increase customer loyalty.
Public Relations Marketing Strategy In Improving Product Brand Image Through Instagram (@Wings_indonesia) Akbar, Adam Ali; Umer, Saiyed
Sinergi International Journal of Communication Sciences Vol. 1 No. 1 (2023): May 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v1i1.20

Abstract

PT Sayap Mas Utama (Wings Group) 'Wings' has become a large company that exports its products worldwide since its establishment 60 years ago in East Java and is engaged in retail. In this study, the author uses Instagram and its features that exist for the implementation of Marketing Public Relations of Product Wings in making strategies to improve brand image at PT Sayap Mas Utama (Wings Group). The approach with consumers is carried out qualitatively. This type of research uses qualitative methods with in-depth interview techniques. The results of research conducted by researchers show that Wings is still lacking in promotions using Instagram, especially promotions in introducing Wings products because the content posted on Instagram shows more only for the celebrating of religious holidays, or national holidays. Meanwhile, Instagram can have a big impact on improving the brand image of the Wings Group.

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