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International Journal of Applied Economics, Accounting and Management (IJAEAM)
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30248078     DOI : https://doi.org/10.59890/ijaeam.v1i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The mission of the International Journal of Applied Economics, Accounting and Management (IJAEAM) is to enhance the dissemination of knowledge across the Applied business, accounting and management community. The key disciplines are e-business, general management, accounting, finance, international business, strategy, marketing, supply chain management, organization studies, entrepreneurship, enterprise, innovation, and human resource management. The above list is not exhaustive and papers representing any other business and management field will be considered
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 6 (2024): November 2024" : 5 Documents clear
A Study on Factor Affecting Investment in NSE and BSE Among Gen-Z Palanpur Thakkar, Harsh; Patel, Het; Vidani, Jignesh
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 6 (2024): November 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i6.2645

Abstract

This study examines the factors influencing investment behaviour among Generation Z in the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. Through a series of hypotheses, we explore associations between investment frequency, stock exchange preferences, information sources, and motivational factors. The findings reveal weak correlations between traditional indicators such as investment experience and stock exchange choice, suggesting that Generation Z relies heavily on digital platforms and social influences for decision-making. Their motivations for investing—primarily cantered around wealth creation, income generation, and diversification—reflect a nuanced understanding of risk and strategy. Additionally, sociocultural factors play a significant role in shaping their investment choices, challenging conventional notions of investor behaviour. Practical implications for financial institutions include the need for tailored financial products, enhanced educational initiatives, and effective use of digital channels to engage this demographic. Future research directions are identified, including longitudinal studies, cross-cultural comparisons, and an exploration of the role of technology in shaping investment behaviours. Overall, this study contributes to the understanding of Generation Z's unique approach to investing, highlighting the importance of adapting financial strategies to meet their evolving needs
Handicraft Business Opportunities Using Mineral Glass Water: an Innovative Student Enterprise Focused on Eco-Friendly Products in Selangor, Malaysia Purnama, Hukma Ratu; Ikhtiarani, Kirana; Sudarman; Putri, Masita Nairul Aulia; Hasanah, Huswatun
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 6 (2024): November 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i6.2673

Abstract

Used plastic cups are inorganic waste that is difficult to decompose and often discarded because they are considered useless. However, if managed properly, used plastic cups can be repurposed into various useful and aesthetically valuable craft products. Examples of crafts that can be made include fruit baskets, hijab hangers, decorative lamps, and flowers made from plastic cups. This recycling process not only helps reduce environmental pollution but also provides opportunities to create innovative and beneficial products. This activity is part of an international Community Service (PkM) program conducted by Universitas Muslim Indonesia (UMI) at Universiti Kebangsaan Malaysia (UKM). The program aims to provide participants at UKM with an understanding of the importance of entrepreneurship and creativity in managing plastic waste. Through this training, participants are expected to develop an entrepreneurial spirit, enhance their courage in facing challenges, and innovate to create solutions that are beneficial to both the environment and society
A Comparative Analysis of Online and Offline Purchase Regarding After Sales Service of Smart Phones in Ahmedabad City Soni, Rajvi; Patel, Bansi; Vidani, Jignesh
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 6 (2024): November 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i6.2688

Abstract

The rapidly changing nature of the retail environment, which is hence prompted by technological development and changes in the pattern of consumer behavior, brings tremendous transformations in smartphone buying and after-sales service. This study thus sets its target to undertake a comparative analysis of the after-sales service of purchasing smart phones online as well as offline in the city of Ahmedabad. With the burgeoning expansion of the e-commerce sector, ease of purchasing and wide varieties available online have increased an individual's preference for online shopping. However, there are doubts about the quality and efficiency of after-sales services. Offline retailing has also preserved its personal, immediate service while lagging in convenience and integration with technologies. Consumer perception, service quality, and accessibility in terms of satisfaction regarding online and offline contexts are analysed using a mixed-methods approach involving surveys and interviews. The findings have indicated paramount differences in consumer experiences across delivery services, hence an implied need for retailers and manufacturers to tailor their strategies accordingly to the changing needs of the customers. This research contributes deeper knowledge to the after-sales service dynamics and actionable recommendations for the improvement of customer satisfaction in both online and offline retail environments
To Study the Influence of Social Media Marketing of Branded Clothes on Purchase Intentions of Genz’s in Ahmedabad City Meetkumar, Bhatt; Hetulkumar, Patel; Vidani, Jignesh
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 6 (2024): November 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i6.2694

Abstract

In recent times, social media has become crucial platform for clothing brands to sell and do marketing of their products, as brands use through it can engage with its audience through the features of social media platforms. For that reason, this study aims to find out how the social media marketing of branded clothes, like marketing through collaboration with influencers and sponsored advertisement done by clothing brands influence the purchasing intention of Generation Z. The place where we are doing the research is Ahmedabad, a city highly popular for its culture and its historical connection with clothes, so it's an ideal city to carry out the research on this subject. Through Google Forms, we have collected crucial data to measure the effect of social media marketing on Gen Z decision-making, while purchasing branded clothes. For that reason, by conducting this research, we are focusing to suggesting and offering some important insights to clothing brands about the importance of social media marketing and trying to help them in making efficient marketing strategies that can influence the purchase intention of Gen Z in Ahmedabad city
Organizational Citizenship Behavior (OCB) Based on Leadership Style and Organizational Culture with Organizational Commitment as an Intervening Variable Gemina, Dwi; Yuningsih, Erni; Putri, Adistiasari Kencana
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 6 (2024): November 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i6.2705

Abstract

Organizational Citizenship Behavior (OCB) plays an important role in enhancing company effectiveness, with employees working to their fullest potential, greatly benefiting the company. This study aims to identify and analyze the direct and indirect effects of leadership style and organizational culture on OCB through organizational commitment as an intervening variable. The population in this study consists of 52 employees. Sampling was conducted using a saturation sampling method with a total sample of 52 employees. The data used in this study is ordinal data, which was converted into metric interval-scale data using the Method of Successive Interval (MSI). Data analysis includes descriptive and verificative methods, as well as Path Analysis and the Sobel Test for the intervening variable. The results show a direct and positive effect of leadership style on organizational commitment, organizational culture on organizational commitment, leadership style on OCB, organizational culture on OCB, and organizational commitment on OCB. Additionally, there is an indirect and positive effect of leadership style on OCB through organizational commitment, and organizational culture on OCB through organizational commitment

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