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INDONESIA
Jurnal Ekonomi dan Bisnis
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol. 1 No. 6 (2023): November" : 14 Documents clear
ANALISIS STRATEGI PENGEMBANGAN USAHA PETERNAKAN AYAM PEDAGING BROILER DI KECAMATAN SANGIR KABUPATEN SOLOK SELATAN (STUDI KASUS PETERNAKAN AYAM PAK ILYAS KECAMATAN SANGIR Putri Oktora Ningsih; Novera Martilova
Jurnal Ekonomi dan Bisnis Vol. 1 No. 6 (2023): November
Publisher : ADISAM PUBLISHER

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Abstract

This research was raised because for more than five years, broiler farms, or broiler chickens, were located in Sangir District, South Solok Regency. Because livestock provide a source of animal protein to the community, the livestock sector provides great business opportunities. The purpose of this study was to find and analyze the internal and external factors faced by farmers in Sangir District, South Solok Regency, and create alternative strategies for building a livestock business. The IFE, EFE, IE, and SWOT matrices are the analytical tools used. The results of the analysis of internal and external environmental strengths and opportunities show that implementing standard operating procedures (SOP) is a way to achieve the expected targets and avoid environmental impacts, maintain and increase the number of customers, plan locations for timely delivery of goods, improve stable management, and ensure goods are available at all times. In addition, giving farmers control to improve meat quality so they can compete for market share and improving livestock management systems is a combination of the weaknesses and opportunities of this strategy.
STRATEGI PEMASARAN DIGITAL PADA INDUSTRI SKINCARE MELALUI PLATFORM TIKTOK Muhammad Fauzan; Siti Aisyah
Jurnal Ekonomi dan Bisnis Vol. 1 No. 6 (2023): November
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to examine effective digital marketing strategies in the skincare industry through the TikTok platform. In an increasingly digital era, social media platforms have become an important means for skincare companies to promote their products and reach a wider target market. TikTok, as a popular social media platform, provides significant opportunities for skincare companies to reach younger audiences and engage in creative marketing campaigns. This research will use qualitative and quantitative methods to analyze successful digital marketing strategies on TikTok. Data will be collected through interviews with digital marketing experts, consumer surveys, and analysis of TikTok content that has been carried out by skincare companies. In addition, this research will also examine trends and characteristics of TikTok users that are relevant to the skincare industry. It is hoped that the research results will provide in-depth insight into effective digital marketing strategies through TikTok, including the most effective types of content, optimal posting frequency, and how to interact with the audience. In addition, this research will provide practical recommendations to skincare companies who want to exploit the potential of TikTok to increase the visibility and sales of their products. This research will contribute to the understanding of digital marketing in the skincare industry and provide useful guidance for marketing practitioners looking to optimize their presence on TikTok. Thus, it is hoped that this research will help skincare companies to achieve greater success in the ever-changing digital marketing environment.
PENGARUH KUALITAS PRODUK, HARGA, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK VASELINE DI KABUPATEN PRINGSEWU Nelva Ruspen; Sugiyanto Sugiyanto
Jurnal Ekonomi dan Bisnis Vol. 1 No. 6 (2023): November
Publisher : ADISAM PUBLISHER

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Abstract

Along with extreme climate change, new innovations are also urgently needed, especially in the beauty sector. Hot, dry, and humid weather creates various problems for the skin, both young and old. The changing of weather has an impact on changing people's habits with body care and changes in purchasing decisions for a product with good quality, price and image. This study aims to analyze the influence of perceptions of Product Quality, Price, and Brand Image on Vaseline beauty products in the Pringsewu Community. Data collection techniques were carried out by distributing questionnaires and the approach used was quantitative research. Data processing method using multiple linear regression method. The results of this study note that product quality has no effect on purchasing decisions, price and brand image have a positive effect on purchasing decisions.
ANALISIS POTENSI KONTRIBUSI RETRIBUSI TERMINALTERHADAP PENDAPATAN ASLI DAERAH KABUPATEN MIMIKA Yahya Nusa; Marthinus Batkunda
Jurnal Ekonomi dan Bisnis Vol. 1 No. 6 (2023): November
Publisher : ADISAM PUBLISHER

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Abstract

The potential to increase Regional Original Income by drafting regulations relating to regional levies, namely regulations regarding terminal levy rates and conducting studies to find out how much terminal levies contribute to Regional Original Income as well as carrying out trend analysis to predict how many years to come. The research was conducted using qualitative and quantitative descriptive methods. Based on the results of the analysis, what was found was that the results of terminal levy collections obtained using the calculation of potential terminal levies and adjusted to the tariff increases stated in the Regent's Regulations obtained greater results compared to the billing system currently being implemented and trend projections showed that there was an increase in levies. terminal every year for the next five years.

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