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INDONESIA
Jurnal Ekonomi dan Bisnis
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol. 1 No. 7 (2023): Desember" : 20 Documents clear
STRATEGI HARGA DALAM SEBUAH PRODUK DI PASARAN Abdul Wahab Syakhrani; Shella Meina Aziza; Devita Sari
Jurnal Ekonomi dan Bisnis Vol. 1 No. 7 (2023): Desember
Publisher : ADISAM PUBLISHER

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Abstract

Pricing strategy is one of the key elements in marketing products in a highly competitive market. This paper discusses various aspects of pricing strategies that can be used by manufacturers and marketers to achieve their business goals. This article outlines the importance of understanding the market and competition when determining prices, as well as identifying the different types of pricing strategies that can be implemented. A good understanding of consumer behavior, competitor prices, and product value is key to determining the right price. Selection of prices that not only allow the company to generate profits, but also meet customer expectations and preferences, is critical. This article also reviews the concept of pricing based on cost, demand, and position in the market. Additionally, this paper discusses various pricing strategies that can be used, such as premium pricing, discount pricing, psychological pricing, and dynamic pricing. Each of these strategies has its own advantages and disadvantages, and the selection of an appropriate strategy should be based on company goals, product characteristics, and current market conditions. Finally, this paper highlights the importance of continuous analysis and adjustment of pricing strategies. The market is always changing, and companies must be prepared to adjust their prices according to changes in the business environment. This includes monitoring competition, responding to changes in consumer demand, and adjusting pricing strategies according to the company's long-term goals. In order to achieve success in pricing strategy, companies must have deep insight into their markets, as well as skills in data analysis and understanding consumer behavior. With the right approach and careful adjustments, companies can achieve their business goals through effective pricing strategies in diverse markets.
ANALISIS INTEGRATED MARKETING COMMUNICATION (IMC) PADA PRODUK TABUNGANKU BTN KCP SYARIAH BUKITTINGGI Nailatul Fadhilah; Rusydi Fauzan
Jurnal Ekonomi dan Bisnis Vol. 1 No. 7 (2023): Desember
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to analyze Integrated Marketing Communication (IMC) and Integrated Marketing Communication (IMC) indicators in the TabunganKu BTN KCP Syariah Bukittinggi product. The type of research used by the author is descriptive qualitative because it produces data in the form of spoken and written words from the people interviewed and uses primary and secondary data. Data collection techniques by means of observation, interviews and documentation. Next, data analysis uses data collection methods, data triangulation, and drawing conclusions. The results of the research that has been carried out can be concluded that the Integrated Marketing Communication Analysis of TabunganKu BTN KCP Syariah Bukittinggi Products consists of Advertising, Sales Promotion, Public Relations, Personal Selling, Direct Marketing ( Direct Marketing), Events and Experience. Of these six variables, there are 4 variables that have been carried out well, namely sales promotion, public relations, personal selling and direct marketing, while two other variables are said to be not good, namely advertising ( Advertising) and events and experiences (Events and Experience).
PENGARUH PENETAPAN HARGA JUAL TERHADAP PENJUALAN PADA PT. XYZ GARMENT INDUSTRY Yulifati Laoli; Mardelia Desfrida; Ratna Ratna; Tosanov T.P. Napitupulu; Raina Rosanti
Jurnal Ekonomi dan Bisnis Vol. 1 No. 7 (2023): Desember
Publisher : ADISAM PUBLISHER

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The Influence of Selling Price Pricing On Sales At PT. XYZ Garment Industry. This study aims to determine: (1) the influence of selling price determination on sales at PT. XYZ Garment Industry. Variables used in this study are selling price (X) and sales (Y). Sample used in this research is report of production cost from year 2012-2022 counted 36 sample. The analysis used is Multiple Linear Regression Analysis. The analysis used to see the extent to which the data influence partially or simultaneously, the test results partially states that thitung> ttable (68.860> 2.034), means H0 rejected Ha accepted. While the test results simultaneously state that Fcount> Ftable (2320,740> 3,28), means Ha accepted H0 rejected, which means simultaneously Cost of Production and Sales Price significantly influence Sales at PT. XYZ Garment Industry. Based on the results of the analysis shows that the variable cost of production and selling prices have an influence on sales of 99.2%, and the rest of 0.8% influenced from factors not examined in this study by the author.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PEMILIHAN LOKASI TERHADAP USAHA DAGANG Stepanus Sandy; Juwita Atma Nadia Karno; Siti Kholifa Hadiono
Jurnal Ekonomi dan Bisnis Vol. 1 No. 7 (2023): Desember
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to determine differences in clothing business income in the city of Timika, to find out the factors that influence the choice of location for a trading business. The research method used in this research is a descriptive method. This research was conducted by 50 clothing traders. Data collection techniques were carried out using observation and questionnaires. The analytical instruments used are independent sample t test analysis and factor analysis. The results of the research are that there is no difference in clothing business income in Timika City, and the proximity of infrastructure, market (consumer) proximity, and location costs are factors that determine the choice of clothing business location in Timika City.
ANALISIS PENYALURAN DAN PENDAYAGUNAAN DANA ZIS PADA PROGRAM EKONOMI DI DT PEDULI SUMUT Indah Khuzaimah; Muhammad Arif
Jurnal Ekonomi dan Bisnis Vol. 1 No. 7 (2023): Desember
Publisher : ADISAM PUBLISHER

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Abstract

DT Peduli is a National Amil Zakat Institution. Zakat funds that have been collected are then distributed to eight asnaf consisting of the poor, needy, amil, converts, gharim, riqab, fisabilillah, and ibn sabil. And during this pandemic, zakat funds are focused on being distributed to people affected by Covid-19. DT Peduli North Sumatra allocates its entire zakat funds to assist mustahik. 80% of the collected zakat monies will be disbursed, while the remaining 20% will be reserved for the subsequent year, in accordance with the standard operating procedure of DT Peduli North Sumatra. The objective of this study is to determine the geographical distribution of the utilisation of DT Peduli in North Sumatra. This study employs a descriptive research design utilising a qualitative research methodology, as it involves the examination of data in the form of statements. Utilization in this case concerns the utilization of zakat, where zakat is distributing zakat funds to mustahiq Program Analysis and Utilization of Zakat, Infaq, and Sadaqah (Zis) at DT Peduli North Sumatra.
PENGARUH LINGKUNGAN KERJA, DISIPLIN KERJA DAN KOMUNIKASI ORGANISASI TERHADAP KINERJA PEGAWAI DI DINAS SOSIAL PROVINSI KALIMANTAN TIMUR M. Zamroji Almursyid
Jurnal Ekonomi dan Bisnis Vol. 1 No. 7 (2023): Desember
Publisher : ADISAM PUBLISHER

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Abstract

Every company or institution has various goals to achieve. This goal can be achieved by utilizing existing resources. Even though there are various important resources in an agency, the factor that shows an institution's competitive advantage is its human resources. As currently faced with globalization and various changes in work regulations, human resources play a very important role in an institution. The success or failure of a previously determined service from a government agency depends greatly on the ability of human resources (employees) to carry out the tasks assigned. If the individuals in the agency, namely HR, can run effectively, the company will still run effectively. In other words, the continuity of success is determined by the performance of the employees. This research uses quantitative research methods. Quantitative research is research carried out by collecting data in the form of numbers. Quantitative research is a research method based on the philosophy of positivism, used to research certain populations or samples. Based on the two opinions above, it can be concluded that quantitative research is collecting data in the form of numbers that are used to research certain samples. Based on the results of the research and discussion carried out, it can be concluded as follows 1. Simultaneously, it can be concluded that the work environment and work discipline as well as organizational communication have a positive and significant influence simultaneously on employee work productivity 2. Partially, it can be concluded that the work environment has a positive and significant influence on employee work productivity 3. Partially, it can be concluded that work discipline has a positive and significant influence on employee work productivity in 4. Partially, it can be concluded that organizational communication has a positive and significant influence on employee work productivity.
ANALISIS KELAYAKAN USAHA DAN STRATEGI PENGEMBANGAN USAHA TANI JAMUR TIRAM PUTIH PADA UD SRIKANDI Melynia Febi Hardi; Rulan L. Manduapessy
Jurnal Ekonomi dan Bisnis Vol. 1 No. 7 (2023): Desember
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to evaluate the business feasibility and development strategy of white oyster mushroom farming at UD Srikandi. In the research results, the financial, marketing and technical/technological aspects were declared feasible, while the legal and management aspects were declared not yet feasible. For the business development strategy, a SWOT analysis was carried out to identify internal and external factors that influence UD Srikandi. Alternative strategies are then determined by focusing on SO strategies or supporting aggressive strategies, namely maintaining and improving partnerships with customers, developing the use of technology, and maintaining product quality. In this way, UD Srikandi can maintain business viability and develop the white oyster mushroom farming business well.
ANALISIS PENYEDIAAN FASILITAS PUBLIK BAGI PENYANDANG DISABILITAS DAN AKSEBILITASNYA DI KABUPATEN MIMIKA Florence Ela Pentury; Maria Goretti Renjaan; Muh. Sabir
Jurnal Ekonomi dan Bisnis Vol. 1 No. 7 (2023): Desember
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This research aims to find out or see the provision of public facilities for people with disabilities and their accessibility in Mimika Regency. The method used is descriptive method. In this research, the data collection techniques used were observation and interviews. Meanwhile, the data analysis instrument used is source triangulation. The results of this research show that there are no public facilities built by the Government, but at the district court office there is accessibility that supports people with disabilities in carrying out their activities. Mozzes Kilangin Airport is a public facility built by the Command. Mozzes Kilangin Airport is still in the process of building accessibility that supports people with disabilities.
ANALISIS CADANGAN DEVISA DI INDONESIA TAHUN 1998-2019 PENDEKATAN ERROR CORRECTION MODEL Ziyadaturrofiqoh Ziyadaturrofiqoh
Jurnal Ekonomi dan Bisnis Vol. 1 No. 7 (2023): Desember
Publisher : ADISAM PUBLISHER

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Abstract

Foreign exchange reserves are an important instrument in international trade that shows the weakness of the economic fundamentals so that the stability of the macro monetary and economy is a country. The condition of foreign exchange reserves must be maintained so that international transactions can take place stable. But the economic turmoil that occurs results in fluctuations in the adequacy of foreign exchange reserves in a country. The purpose of this study was to analyze the influence of exports, imports and exchange rates and foreign debt and foreign direct investment on foreign exchange reserves in Indonesia in 1998 to 2019. This study uses the error correction model method to analyze the effect of independent variables against equipped with Stationer test, long-term estimation test and cointegration test and classical assumption test. Based on the results of the study, it can be seen that in the long term which influences foreign exchange reserves is the variables of ekspor, import and foreign debt while in the short term which has an influence is an export variable, imports, exchange rates and foreign debt. The results of the study are expected to provide solutions to the government and other institutions as monetary authorities in taking steps to determine policies related to foreign exchange reserves.
ANALISIS PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN JASA BENGKEL LAS SARIRA MELALUI KEPUASAN Abigael Kiding Allo; Gabriella Gabriella; Stepanus Sandy
Jurnal Ekonomi dan Bisnis Vol. 1 No. 7 (2023): Desember
Publisher : ADISAM PUBLISHER

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Abstract

The aim of this research is to test whether service quality and price perceptions influence purchasing decisions at Sarira welding workshop services through satisfaction. The sample in this study came from the respondent population, namely customers of the Sarira welding workshop. The research method used in this research is the associative method. The analytical instrument in this research is a path analysis instrument using SPSS. Based on the results of research and data analysis, it shows that service quality has no significant effect on purchasing decisions, price perception has no significant effect on purchasing decisions, satisfaction has a significant effect on purchasing decisions, service quality has no significant effect on satisfaction, price perception has a significant effect on satisfaction, service quality has no has a significant influence on purchasing decisions through satisfaction and price perception has a significant influence on purchasing decisions through satisfaction. Testing was carried out partially for each variable.

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