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INDONESIA
Jurnal Ekonomi dan Bisnis
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 460 Documents
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PENGARUH REVIEW BEAUTY VLOGGER DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SKINCARE SOMETHINC Shally Solihah; Ani Solihat; Yayu Sri Rahayu; Djunarto, Djunarto; Andry Trijumansyah
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2025): Februari
Publisher : ADISAM PUBLISHER

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Abstract

There are many factors that influence making a purchasing decision, one of which is consumers looking for information about a product through Review beauty vlogger. In this research there are two factors, namely Review beauty vlogger and product quality. This research aims to analyze the influence of Review beauty vlogger and Product quality on Purchasing Decisions. This type of research is quantitative research using Nonprobabillity Sampling techniques. With a total of 100 respondents, these respondents were those who actively watched Youtube channels and who had purchased Somethinc Skincare product. Data were collected by distribusting questionnaires and data were processed using SPSS version 29.0. Data analysis uses multiple linear regression. The results of this research data show that: (1) Beauty Vlogger Reviews (XI) have a significant influence on Purchase Decisions (Y). (2) Product quality (X2) has a significant effect on purchasing decisions (Y). The influence of Beauty Vlogger Reviews and Product Quality on Purchasing Decisions can be seen from the results of the hypothesis test which shows that H0 is rejected and H1 is accepted so that there is a positive and significant influence.
THE INFLUENCE OF HUMAN RESOURCE TRAINING ON THE PERFORMANCE OF EMPLOYEES IN THE MAKASSAR CITY EDUCATION OFFICE Faiq Rifa Syawal; Nurman , Nurman; Rezky Amalia Hamka; Romasnyah Sahabuddin; Uhud Darmawan Natsir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2025): Februari
Publisher : ADISAM PUBLISHER

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Abstract

This research is a quantitative research that aims to determine the effect of human resource training on employee performance in the Makassar City Department of Education. The population in this study were employees working in the Makassar City Department of Education with a sample of 32 employees. The data collection technique used was a questionnaire. The analysis technique used was multiple linear regression using the Statistical Product and Service Solution (SPPS). The results of the study showed that there was a positive and significant effect of Human Resource Training on Employee Performance at the Makassar City Department of Education.
TINJAUAN TINGKAT KEPUASAN TAMU TERHADAP KUALITAS PELAYANAN DI RESTORAN COMPASS ROSE DI THE ANMON RESORT BINTAN Yosua Parhorasan Manullang; Homipa Mania br Perangin-angin
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2025): Februari
Publisher : ADISAM PUBLISHER

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Abstract

The aim of this research is to analyze reviews of guest satisfaction levels regarding service quality at the Compass Rose Rstaurant at The Anmon Resort Bintan. This research uses a descriptive research type with a quantitative approach. The population and the sample in this study was 100 respondents with sampling using a purposive sampling technique. This data collection method by distributing questionnaires to respondents. The research results show that service quality variable has a positive and insignificant effect on guest satisfaction. The results of the t test analysis can be concluded that the calculated t is greater than the significance compared to the t table data, namely 1.765 > 1.658. Thus, the hypothesis in this research there is a positive relationship between the guest satisfaction variable and the service quality variable.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA MARKETPLACE LAZADA PRODUK 3SECOND Indra Samuel
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2025): Februari
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to analyze both the partial and simultaneous effects of independent variables, namely product quality (X1) and price (X2), on the dependent variable, which is customer satisfaction (Y). The research employs a quantitative approach, utilizing a simple random sampling technique based on Slovin's formula for sample calculation. The respondents in this study are consumers who have purchased 3Second products through the Lazada marketplace, with a total sample size of 100 participants. Data processing is conducted using SPSS software version 27. Based on the results of the partial test (t-test), product quality has a significant effect on customer satisfaction, with a t-value of 2.092, which is greater than the t-table value of 1.660, and a significance level of 0.039, which is below the threshold of 0.05. Similarly, the price variable has a significant impact on customer satisfaction, with a t-value of 2.013, exceeding the t-table value of 1.660, and a significance level of 0.047, which is less than 0.05. Meanwhile, in the simultaneous test (F-test), both independent variables—product quality (X1) and price (X2)—together have a significant influence on customer satisfaction (Y), with an F-value of 6.252, which is higher than the F-table value of 3.09, and a significance level of 0.003, which is below 0.05. Additionally, the determination test (R²) results indicate that the correlation between product quality (X1) and price (X2) with customer satisfaction (Y) reaches 89.3%.
DAMPAK KEBERADAAN PERGURUAN TINGGI TERHADAP TINGKAT KESEJAHTERAAN PELAKU USAHA KANTIN : (Studi kasus di Dusun Senyawan Desa Sebayan, Kecamatan Sambas, Kabupaten Sambas) Al Amin; Sumar’in, Sumar’in; Ahmad Yasir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2025): Februari
Publisher : ADISAM PUBLISHER

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Abstract

The existence of a university in an area not only has an impact on the educational aspect, but also brings significant changes to the social and economic conditions of the surrounding community. This phenomenon is clearly seen in Senyawan Hamlet, Sebayan Village, Sambas District, which experienced an economic transformation after the establishment of the Sultan Muhammad Syafiudin Sambas Islamic Institute and the Sambas State Polytechnic. Before the existence of a university, the majority of the Senyawan Hamlet community worked as farmers with limited income. However, along with the increasing number of students, various business opportunities emerged, one of which was the canteen business which was growing rapidly around the campus. This study aims to analyze the impact of the existence of a university on the welfare level of canteen business actors in Senyawan Hamlet. In addition, this study also seeks to identify the obstacles faced by business actors in improving their welfare. The research method used is a qualitative approach with data collection techniques through observation, in-depth interviews with canteen business actors, and documentation. The results of the study show that the existence of a university has a significant economic impact on the local community. Canteen business actors experienced an increase in income compared to their previous professions, such as farmers and migrant workers. The canteen business is a rapidly growing sector because it has a fast capital turnover and stable demand from students. However, despite providing economic benefits, canteen business actors face several challenges, such as tight competition, fluctuations in raw material prices, and dependence on the number of students who decrease during academic holidays.
KONTRIBUSI PAJAK DAERAH TERHADAP PENDAPATAN ASLI DAERAH KABUPATEN KEPULAUAN TANIMBAR: (Studi Kasus: Dinas Pendapatan Pengelolaan Keuangan Dan Aset Daerah Kabupaten Kepulauan Tanimbar) Albertus Lalaun; Victor Cornelis; Theofilus Josias F. K. Matrutty
Jurnal Ekonomi dan Bisnis Vol. 3 No. 3 (2025): Maret
Publisher : ADISAM PUBLISHER

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Abstract

Regional taxes in Tanimbar Islands Regency consist of hotel taxes, restaurant taxes, entertainment taxes, billboard taxes, street lighting taxes, parking taxes, non-metallic minerals and rocks, rural and urban land and building taxes, and land and building rights acquisition duties. This study aims to find out the amount of regional tax contribution to the original regional income of Tanimbar Islands Regency. This research is located in Tanimbar Islands Regency as a place or research object is a report on the realization of original income in the Tanimbar Islands Regency. Secondary data obtained is in the form of original revenue data for the Tanimbar Islands Regency in 2018-2022. The data was then analyzed using contribution analysis. . The results of the study show that the Regional Taxes that provide the highest average contribution during 2018 to 2022 are: Street Lighting Tax of 13.92%, Non-Metallic Mineral and Rock Tax of 12.53%, Restaurant Tax of 2.99%, Rural and Urban Land and Building Tax of 2.37%, Billboard Tax of 1.42%, Hotel Tax of 0.93%, Land and Building Rights Acquisition Duty of 0.62%, Entertainment Tax of 0.05%, Parking Tax of 0.001%.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENJUALAN MOTOR YAMAHA PADA PT HASJRAT ABADI Marwana W; Muh Sabir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 3 (2025): Maret
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to find out what factors dominate Yamaha Motorcycle Sales at PT. Hasjrat Abadi. The research method used is a descriptive research method, which is a research method that describes systematically, factual and accurately about the facts and characteristics of a certain population or tries to describe the phenomenon in detail. In this study, the data collection techniques used are questionnaires, interviews, and documentation. The results of this study show that the determining factor of Yamaha Motorcycle Sales at PT. Hasjrat Abadi is a promotional factor, then a price factor, a product factor, a place factor, a factor. Thus, of these five factors.
STRATEGI ADAPTASI EKONOMI MASYARAKAT DALAM MENGHADAPI FLUKTUASI HARGA KELAPA SAWIT ( STUDI KASUS PADA MASYARAKAT NAGARI BUNUIK, KEC. KINALI, KAB PASAMAN BARAT) Lisa Monica; Sandra Dewi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 3 (2025): Maret
Publisher : ADISAM PUBLISHER

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This research aims to determine and describe the economic adaptation strategies used by the Nagari Bunuik Community in facing fluctuations in palm oil prices. The informants in this research were 20 people from the community who own oil palm land and are Muslim. The type of research used is qualitative, namely research where the data is in the form of words (not numbers) originating from interviews, report notes, documents and so on. The data analysis techniques used are data reduction, data presentation, and drawing conclusions. The results of this research show that there are several strategies implemented by the farming community in dealing with fluctuations in palm oil prices. The active strategies implemented by the community are selling goods online, being a carpenter, opening a small business (UMKM), doing odd jobs (home craftsmen), agricultural laborers, working as organ employees. And passive strategies such as using the house yard as a place to grow crops, using the house yard to raise livestock and fish, and taking debt from cooperatives to meet basic needs. There are several obstacles faced by the Nagari Bunuik Community in implementing the strategy, namely limited capital and unequal competition.
ANALISIS PENGARUH FAKTOR PRODUKSI TERHADAP KESEJAHTERAAN PETANI MELALUI PRODUKSI JAGUNG DI KAMPUNG NAENA MUKTIPURA KABUPATEN MIMIKA Haruna Rumalean; Gus Pujiriyono; Rahmat Arapi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 3 (2025): Maret
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to determine the effect of land area, capital, fertiliser, seeds, and farmer experience on farmer welfare through corn production in Naena Muktipura Village (SP VI), both directly and indirectly. The method used by the researcher is the associative method. The data collection technique used by the researcher was to distribute questionnaires to 50 respondents. The analytical tool used in this study was Path Analysis with the help of IBM SPSS v22. The results showed that land area, fertiliser, and farmer experience had a significant effect on corn production in Naena Muktipura Village, while capital and seeds did not have a significant effect on corn production in Naena Muktipura Village. Land area and capital had a significant effect on the welfare of farmers in Naena Muktipura Village, while fertiliser, seeds, farmer experience and production had no significant effect on the welfare of farmers in Naena Muktipura Village. Land area and farmer experience have a significant effect on farmer welfare through corn production in Naena Muktipura Village, while capital, fertiliser, and seeds have no significant effect on farmer welfare through corn production in Naena Muktipura Village, Mimika Regency.
PENGANGGURAN, INVESTASI DAN PERTUMBUHAN EKONOMI Samuel Revaldo Jeverson Siboro; Roma Uli Maria Situmeang; Olive Katrina Joyanka Sihombing; Josua Pane
Jurnal Ekonomi dan Bisnis Vol. 3 No. 3 (2025): Maret
Publisher : ADISAM PUBLISHER

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Abstract

Unemployment, investment, and the economy are three interrelated aspects that significantly influence a country's economic development, including Indonesia. A high unemployment rate negatively impacts people's purchasing power and economic growth, whereas investment plays a crucial role in job creation and boosting national productivity. Indonesia's economy continues to evolve amid various challenges, including global economic instability, policy changes, and labor market dynamics. Therefore, the government strives to address these issues through fiscal and monetary policies that support investment climate improvement and promote inclusive and sustainable economic growth. This article discusses the relationship between unemployment, investment, and the Indonesian economy, as well as the strategies that can be implemented to achieve economic stability and prosperity for society.

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