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Mount Hope Global Economic Journal
Published by Institut Teknologi dan Bisnis Kristen Bukit Pengharapan
ISSN : 30259290     EISSN : 30258758     DOI : 10.61696
Core Subject : Economy,
Economics, Econometrics & Finance
Mount Hope Economic Global Journal (MEGA) is an international journal intended for professionals and researchers in all fields of Economic. Mount Hope Economic Global Journal (MEGA) publishes research articles and reviews within the whole field Economic, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 19 Documents
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Search results for , issue "Vol. 3 No. 2 (2025)" : 19 Documents clear
INFLUENCE MIX MARKETING 4P (PRODUCT, PRICE, PLACE, PROMOTION) ON CONSUMER DECISIONS TO CHOOSE COFFEE MEMORY Alexander, Wilbert; Cadet, Chinxie Giovanni; Situmeang, Rosinta Romauli; Firmansyah
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.743

Abstract

Kopi Kenangan, although known for its contemporary milk coffee menu and more affordable prices compared to international outlets, faces several challenges in Medan. Local consumer preferences that tend to prefer classic coffee flavors such as tubruk coffee or espresso have not been fully accommodated. In addition, the price of the product is still considered relatively expensive by the middle segment when compared to traditional coffee shops. The location of the outlet is less strategic and the promotion is less effective also become obstacles in attracting consumer interest and loyalty in this competitive market. The population used in this study were all consumers who made purchases at the company where the number is not known for sure. Due to the unknown population, the sampling technique used was the Lemeshow formula with an error rate of 10% where 96 research samples were obtained. The results of the study showed that the Product influences Consumer Decisions to Choose Kopi Kenangan. Price influences Consumer Decisions to Choose Kopi Kenangan. Location influences Consumer Decisions to Choose Kopi Kenangan. Promotion influences Consumer Decisions to Choose Kopi Kenangan. Product, Price, Location and Promotion influence Consumer Decisions to Choose Kopi Kenangan
THE INFLUENCE OF PRICE, PROMOTION, AND PRODUCT QUALITY ON FASHION PRODUCT PURCHASE DECISIONS AT IRIAN SUPERMARKET TANJUNG MORAWA Jonathan; Januardin; Br. Saragih , Rintan
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.752

Abstract

Marketing is a very important strategy to introduce products and attract consumers, especially in the fashion sector which continues to develop following trends and lifestyles. Irian Supermarket located in Tanjung Morawa also provides fashion products, but is facing a decline in sales because it is unable to compete with specialty stores or online shopping platforms that offer more choices, more affordable prices, and products that are more in line with trend developments. Some of the reasons for the low consumer buying interest include relatively expensive prices, less attractive promotions, and product quality that has not met expectations. To increase the attractiveness of fashion products, this supermarket needs to review its pricing strategy, improve its promotional approach, and provide products with more modern quality and design. This study covers all visitors to Irian Supermarket Tanjung Morawa as the population, although the exact number is not clearly known or tends to be biased. Therefore, the sampling technique uses the Lemeshow formula, which is appropriate when the population size is not known for certain, so that one hundred people are determined as the research sample. The sampling method used is accidental sampling, which is the random selection of respondents based on who is willing and available when the research is conducted. The results of the study indicate that partially, price has a significant negative effect on purchasing decisions. Promotion has a significant effect on purchasing decisions partially. Product quality also shows a significant effect partially on purchasing decisions. Together, the variables price, promotion, and product quality have a significant effect on consumer purchasing decisions.
INFLUENCE COMPENSATION, MOTIVATION AND COOPERATION TEAM ON EMPLOYEE PERFORMANCE AT THE MEDAN SELAYANG DISTRICT OFFICE SUNDAY ADE SITORUS; Sihombing, Martha Zepania; Manalu , Tesalonika Agastha; Br Ginting, Dwi Grace Lorencya; Agnadira , Anasya; Simanjorang , Jurisman; Sitorus , Sunday Ade
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.755

Abstract

The phenomenon of employee performance decline caused by compensation, motivation, and teamwork. The purpose to investigate and evaluate how teamwork, motivation, and pay affect employee performance at the Medan Selayang Sub-District Office. Quantitative research methodology is used. 76 permanent staff members of the Medan Selayang Sub-District Office made up the study's population and sample. Data was gathered using questionnaires and paperwork. The study concludes that, both together and separately, pay, motivation, and teamwork have a significant impact on employee performance at the Medan Selayang Sub-District Office.
PENGARUH PELAYANAN ADMINISTASI, SARANA PRASARANA, KINERJA PEGAWAI, DISIPLIN KERJA, MOTIVASI KERJA TERHADAP KEPUASAN MASYARAKAT PADA DINAS KEPENDUDUKAN DAN CATATAN SIPIL DI KOTA MEDAN br Panjaitan, Jesica Oktavia; Sianipar, Ega Trinanda; Telaumbanua, Memorismen; Malau, Yois Nelsari; Bukit, Niarita
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.773

Abstract

The government defines public services as all forms of service activities carried out by government agencies at the central and regional levels and including other state-owned enterprises that provide goods or services both in order to fulfill the needs of the community and the implementation of statutory provisions. Facilities and infrastructure can also be called something that is most needed by every organization in order to achieve the expected goals, while performance is very necessary because from the criteria it can be seen how good the employee's ability is when providing services that can satisfy the community. Employees who have good performance are employees who are personally responsible for unlimited, firm and committed to existing risks. Work discipline is the level of the company to encourage awareness and the ability of all employees to obey all regulations that have been implemented according to applicable norms, and work motivation is the encouragement for someone to be able to carry out activities and channel their abilities in order to achieve goals for agencies and companies. The purpose of this study is to assess the quality of service, comfort, effectiveness, punctuality and responsibility of employees in their work when serving the community.
THE INFLUENCE of FIRM SIZE, SALES GROWTH, and CAPITAL STRUCTURE on PROFITABILITY in PROPERTY and REAL ESTATE SUB-SECTOR COMPANIES in the 2019-2023 PERIOD Halim, Vony; Ongko, Gilbert; januardin, Januardin; Siregar, Selamat
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.795

Abstract

The initial objective of this study was to analyze how the Property and Real Estate Subsector is affected by size, sales growth, capital structure, and profitability. Quantitative methods are the basis of this research. This study examined 91 companies and 13 companies as research samples, which included 65 observations using multiple regression as the applied technique. The results showed that company size positively influences profitability, sales growth does not affect profitability, and capital structure negatively affects profitability. However, overall, company size, sales growth, and capital structure influence profitability.
INTEGRASI SELF-DETERMINATION THEORY DAN AGILE LEADERSHIP UNTUK TRANSFORMASI MOTIVASI KERJA DAN PRESTASI KARYAWAN: STUDI KUALITATIF DI INDUSTRI TEKNOLOGI INDONESIA Gunawan, Inge; Panjaitan, Ingrid
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.823

Abstract

This study explores the integration of Self-Determination Theory (SDT) and Agile Leadership in enhancing work motivation and performance in the Indonesian technology industry. Using a qualitative approach, this study explores employee perceptions of SDT-based training supported by agile leadership practices. Data were collected through in-depth interviews with 18 employees and six leaders from three technology companies in Jakarta, as well as an analysis of company training documents. The findings indicate that training that supports autonomy, competence, and social connectedness, combined with adaptive agile leadership, significantly improves intrinsic motivation and performance. The novelty of this study lies in the integration of SDT and Agile Leadership in the Indonesian context, providing theoretical and practical contributions to human resource management in the technology industry. Practical implications include recommendations for designing training that focuses on psychological needs and developing leadership responsive to industry dynamics.
PENGARUH INOVASI PRODUK DAN MODAL TERHADAP DAYA SAING PADA USAHA MIKRO, KECIL DAN MENENGAH (UMKM) MOLEN DI TAWANGMANGU Sapelege, Yedi Kristian; Prakoso, Yusak
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.824

Abstract

This study aims to analyze the influence of product innovation and capital on the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) using mixers (Micro, Small, and Medium Enterprises) in Tawangmangu. MSMEs play a crucial role in the national economy, but often face challenges such as limited capital and low product innovation. The research method used a quantitative approach with a census sampling technique of 45 MSMEs using mixers (Micro, Small, and Medium Enterprises) in Tawangmangu. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS 16. The results showed that product innovation had a positive but insignificant effect on competitiveness (β=0.107; p=0.070), while capital had a positive and significant effect (β=0.886; p=0.000). Simultaneously, both variables contributed 94.1% to competitiveness. These findings indicate that capital is the dominant factor in increasing the competitiveness of MSMEs using mixers, while product innovation needs to be consistently improved. This study provides practical implications for MSMEs in strengthening their business capital and optimizing product innovation to compete in the market.
ANALISIS DAN DAMPAK EKONOMI DIGITAL DI INDONESIA Erbito, Yoseph; Solikhin, Solikhin; Purwani, Tri
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.830

Abstract

The digital economy refers to all economic activities that utilize digital technology and the internet as their main platform. In recent years, the digital economy has experienced rapid growth, having a significant impact on economic growth, innovation, and changes in consumer behavior. This article aims to examine various aspects of the digital economy, including its impact on economic sectors, the challenges it faces, and the policies needed to support its growth. In Indonesia, the digital economy is growing rapidly and is expected to continue to increase in line with the increasing penetration of the internet and smartphone usage. However, challenges such as cybersecurity, data privacy, and uneven infrastructure need to be addressed. The government and the private sector must work together to create an environment that supports the sustainable growth of the digital economy, so that Indonesia can take advantage of its enormous potential in the global digital economy.
PENGARUH PROFITABILITAS, LIKUIDITAS, GROSS REVENUE DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN REAL ESTATE AND PROPERTY YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019-2022 Tandyono, Jessica; Lilia, Wirda; Anita, Anita; Novirsari, Emma
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.831

Abstract

In its business activities, companies aim to increase their value in each period. Companies have short-term and long-term goals. In the short term, companies aim to maximize profits, while their long-term goal is to increase their value. The purpose of this study is to examine the influence of profitability, liquidity, gross revenue, and company size on the value of companies listed on the Indonesia Stock Exchange for the 2019-2022 period. This study was conducted in real estate and property companies listed on the Indonesia Stock Exchange for the 2019-2022 period. The sample size used in this study was 76. The partial results of the study indicate that Return on Assets has a positive and significant effect on Price to Book Value, Current Ratio has a negative and insignificant effect on Price to Book Value, Gross Revenue has a positive and significant effect on Price to Book Value, and Size has no significant effect on Price to Book Value. Simultaneously, Return on Assets, Current Ratio, Gross Revenue and Size have a positive and significant influence on Price to Book Value.  

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