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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 28 Documents
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Search results for , issue "Vol. 2 No. 3 (2024): March" : 28 Documents clear
CROSSING INDONESIA'S STARTUP ECOSYSTEM UNVEILING INNOVATION AND RESILIENCE IN THE CREATIVE ECONOMY LANDSCAPE Rudy Parlindungan Siahaan; Ahmad Rizani; Henny Noviany; Lina Affifatusholihah; Rahma Helal Al_ Jbour
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

This study thoroughly examines Indonesia's burgeoning startup ecosystem, focusing on the symbiotic relationship between technological advancements, innovative dynamics, and entrepreneurial resilience within the creative economy. Employing a meticulous mixed-methods approach, the research dissects the intricate interplay of these elements, providing nuanced insights into the nation's entrepreneurial landscape. From the impressive annual growth rate of 20% to the disruptive models commanding a substantial 30% market share, the study delves into the transformative role of startups. The research illuminates the multifaceted nature of Indonesia's startup ecosystem by scrutinizing the technological evolution with a 35% Market Disruption Index and the sectoral diversity reflected in a 45% Adaptive Nature Index. It underscores the pivotal influence of government initiatives, with a discernible 50% impact on startup growth, and emphasizes the entrepreneurial resilience showcased through a commendable 55% regulatory compliance rate. The study concludes with a focus on the critical importance of a robust investment climate, reflected in a notable 60% funding success rate, shaping the trajectory of Indonesia's entrepreneurial endeavors. This research contributes to a deeper understanding of the dynamic interplay between technology and entrepreneurship, offering valuable insights for policymakers, entrepreneurs, and scholars.
ANALYSIS OF THE INFLUENCE OF CORPORATE GOVERNANCE ON INVESTMENT EFFICIENCY OF PUBLIC COMPANIES IN INDONESIA Widjaja, Gunawan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Good Corporate Governance is a process that regulates and controls a company in improving its business by paying attention to stakeholders to achieve company goals. The application of good corporate governance principles within a company can improve the company's financial performance and make the company free from fraud and can increase the trust of stakeholders and the public. The problem that companies often face is a lack of professionalism in running a company. Implementation of Good Corporate Governance cannot be separated from talking to companies that have valid legal entities in accordance with the provisions of the Law. The higher the investment efficiency, the more efficient the use of cash or company assets in making an investment, so it can be said that the more efficient investment is made, the higher the impact on cash flow. Corporate Governance influences the investment efficiency of public companies in Indonesia as measured by ROA and ROE. The research results which show that there is a positive influence of GCG on financial performance (ROA and ROE) can be interpreted as meaning that the better the implementation of GCG in a company can result in the company's operational activities being more effective and efficient, which in turn will increase financial performance.
THE IMPORTANCE OF A BUSINESS PLAN IN BUILDING A BUSINESS Sherly Etika Sari; Zuhratul Aulia; Al-Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Business planning is a very important aspect for someone who is starting a business or entering the world of entrepreneurship. Entrepreneurship is not enough just to have confidence, it requires business planning. Running a business, especially a new business, is impossible without a prior plan. Business planning is an important step before executing any business strategy. Companies created it to help them consider all the elements they need to make their business successful. The research used in this research is library research which contains theories related to the problem being studied. In this section, an evaluation of the ideas and concepts used is carried out based on accessible literature. This research discusses the definition and importance of entrepreneurship in the economy, the meaning and objectives of a business plan, the main components in a business plan, and business plans influencing strategic and operational decisions in business.
BLOCKCHAIN TECHNOLOGY IN MARKETING: EXPLORING DECENTRALIZED SOLUTIONS FOR TRUST AND TRANSPARENCY: LITERATURE REVIEW STUDY Koko Safitri
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Blockchain technology has emerged as a disruptive force in marketing, offering decentralized solutions to address trust and transparency issues. This literature review study explores the transformative potential of blockchain in marketing, focusing on its ability to enhance trust, transparency, and operational efficiency. By leveraging blockchain's decentralized ledger system, marketers can combat prevalent challenges such as counterfeit products, data privacy concerns, and opaque supply chains. Key themes identified include the role of blockchain in proof of ownership, transaction validation, brand authentication, and loyalty programs. While blockchain presents opportunities for improving supply chain transparency, enhancing customer loyalty programs, and fostering brand authenticity, challenges such as technical complexity, standardization issues, and implementation costs must be addressed. Future research directions include exploring the long-term impacts of blockchain adoption on marketing practices, quantifying the return on investment of blockchain-based initiatives, and investigating regulatory and ethical implications. Blockchain technology holds immense promise for transforming marketing operations, offering unparalleled trust, transparency, and innovation opportunities.
UNRAVELING THE NEXUS OF BLOCKCHAIN TECHNOLOGY AND FINANCIAL SERVICES: A MULTI-DIMENSIONAL LITERATURE SYNTHESIS Gatot Dwiyono; Nenden Hendayani; Edi Tedi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Blockchain technology has emerged as a transformative disruptor in the financial services realm. This research undertakes an extensive review of academic literature to comprehensively explore the intricate interplay between blockchain technology and financial services. Drawing from diverse scholarly sources, the synthesis probes various facets of this relationship, encompassing the fundamental tenets of blockchain, its applications within financial services, associated benefits, challenges, empirical substantiation, and forthcoming trends. The synthesis illuminates blockchain's potential to overhaul conventional financial systems by furnishing heightened security, transparency, and operational efficiency, facilitating broader financial inclusivity. Nevertheless, notable hurdles such as scalability, regulatory ambiguities, and privacy apprehensions must be surmounted to ensure widespread adoption. Furthermore, the synthesis sheds light on emerging paradigms, such as the convergence of blockchain with nascent technologies and the ascent of decentralized finance (DeFi) platforms, which herald promising avenues for subsequent research endeavors and practical implementations. Ultimately, this literature synthesis furnishes actionable insights for industry practitioners, policymakers, and researchers alike, furnishing them with the requisite guidance to navigate strategic decisions and propel the continual evolution of blockchain technology within financial services.
THE INTEGRATION OF AUGMENTED REALITY IN MARKETING: ENHANCING CUSTOMER EXPERIENCE AND BRAND ENGAGEMENT: LITERATURE REVIEW Kurnia Budhy Scorita; Nenden Hendayani; Muhammad Ari Kusuma; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Augmented Reality (AR) has emerged as a transformative technology with significant implications for marketing practices. This literature review explores the integration of AR in marketing strategies and its impact on enhancing customer experience and brand engagement. Drawing on a comprehensive review of scholarly articles, industry reports, and case studies, this paper synthesizes existing research to provide insights into the potential of AR to revolutionize marketing interactions. Key themes explored include the immersive nature of AR experiences, consumer attitudes toward AR marketing content, strategic considerations for AR implementation, and the role of AR in shaping brand-consumer relationships. The review highlights the importance of designing compelling and contextually relevant AR experiences that resonate with consumers and drive brand engagement. Moreover, it examines the challenges and opportunities associated with AR marketing, such as content saturation, technological constraints, and privacy concerns. By synthesizing empirical evidence and theoretical frameworks, this review offers valuable insights for marketers seeking to leverage AR technology effectively in their campaigns and initiatives. The findings underscore the transformative potential of AR in creating immersive brand experiences, fostering emotional connections with consumers, and driving brand equity in the digital era.
LOCAL COSMETICS MARKETING STRATEGY BASED ON DIGITIZATION TO BOOST SALES Silvia Ekasari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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In today's digital age, local cosmetics marketing strategies face challenges as well as opportunities. The research aims to develop digitization-based marketing strategies to increase sales of local cosmetic products. This research uses a qualitative approach to the study of literature. The findings show that digital marketing, through the use of social media, search engine optimization (SEO), and content marketing, plays a major role in increasing brand awareness and product sales. Other strategies such as influencer marketing, email campaigns, and affiliate marketing also proved effective in attracting and retaining consumers. Furthermore, personalization and unique customer experiences are key to creating added value for local cosmetic products in a competitive market. The research concluded that integrating comprehensive digital marketing strategies, coupled with an in-depth understanding of consumer preferences and market trends, can significantly boost sales of local cosmetic products.
ECONOMIC INEQUALITY IN BORDER AREAS Lina Affifatusholihah; Iwan Ridwan Paturochman; Iis Surgawati; Fuadah Johari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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The border areas of a country have strategic value to support national economic growth. This border region can serve as a point of entry for commerce and economic endeavors with adjacent nations. This has an impact on economic growth in border areas. Economic inequality is a condition where there are significant differences in the distribution of income, wealth and economic opportunities in society. Economic inequality can be the root of many social and economic problems, including poverty, unemployment, and social instability. One of the main causes of economic inequality is injustice in economic opportunities. The method used in this article is to use a literature study which contains theories related to the problem being studied. This research discusses the factors that cause economic inequality in border areas, the impact of economic inequality on people in border areas, and strategies for reducing economic inequality in border areas.
BORDER AREA ECONOMIC DEVELOPMENT STRATEGY: A SUSTAINABLE APPROACH Indah Sulistiani; Soni Suardi; Syarifuddin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Border regions are currently entering a new paradigm of regional development. As a region that emerged as a result of globalization and policy decentralization, there has been a shift in the security paradigm towards prosperity. Characteristics that are different from other regions (immobility of production factors, transaction costs and delays, different economic systems, institutional issues, zoning and the role of the informal sector) encourage the economic function of the region on the internal and external side. The economic perspective in border areas tends to improve along with this paradigm change. Facing the challenges of economic development involves identifying the main problems that affect economic growth and progress, as well as formulating appropriate strategies and policies to overcome these problems. This involves cooperation between government, the private sector, civil society, and international institutions to achieve sustainable economic development. The economic development strategy for border areas is related to efforts to stimulate economic growth. This strategy supports existing policies and includes planning strategies in the medium and long term. These strategies include: encouraging conducive and operational regulations in the field of economic development in border areas, compiling a road map for effective and operational spatial planning, improvising infrastructure development that is responsive to needs (hard & soft infrastructure), increasing the role of leading sectors and encouraging sectors others in growth, increasing attention to the sustainability of development and development of Human Resources, facilitating internal and external trade.
TAX AND SOCIETY RESPONSIBILITIES: PURPOSE A TAX RETURN PROGRAM TO COMBINATE THE CHAIN Andi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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The study explores the impact of tax cuts designed to support vulnerable communities as an attempt to empower and improve social well-being. With a focus on tax cutting policies as a tool to reduce socio-economic inequalities, the study identifies how tax reductions can contribute to improving the economic conditions of individuals and families in vulnerable groups, as well as their impact on the economy as a whole. Through analysis of literature and empirical survey data, the study found that tax cuts programmes have significant potential in increasing purchasing power, stimulating small investments, and reducing poverty and economic inequality. However, the effectiveness of the program depends heavily on proper design, implementation, and monitoring to avoid abuse and ensure that benefits are directed to those who really need it. The study also highlights the importance of considering the fiscal impact of tax cuts and the need to integrate them into broader economic and social development strategies. The findings from this study provide insight into how tax policies can be used to empower people and make recommendations for more responsive and inclusive tax policy formulation in the future.

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