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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 27 Documents
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Search results for , issue "Vol. 3 No. 1 (2025): January" : 27 Documents clear
THE IMPLEMENTATION OF GOVERNANCE AT THE GUNUNG GAMBIR RUBBER PLANTATION, PTPN NUSANTARA 1 REGIONAL 5: AN ISLAMIC PERSPECTIVE OF KALIGLAGAH VILLAGE, SUMBERBARU DISTRICT, JEMBER REGENCY Siti Nur Fadilah; Mahmudah; Siti Masrohatin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
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The purpose of this study is aligned with its research focus, which includes: 1) To describe the implementation of governance through transparency at the Gunung Gambir rubber plantation of PTPN Nusantara 1 Regional 5 in Kaliglagah Village, Sumberbaru District, Jember Regency. 2) To describe the implementation of governance through accountability at the same plantation. 3) To describe the implementation of governance through responsibility at the Gunung Gambir rubber plantation. 4) To describe the implementation of governance through fairness at the plantation. 5) To describe the implementation of governance through sustainability at the Gunung Gambir rubber plantation. 6) To describe governance from an Islamic perspective at the Gunung Gambir rubber plantation. This research uses a qualitative approach to generate descriptive data through written or spoken words, focusing on observable behavior and a holistic understanding of individuals and their environments. The study aims to construct and comprehend social realities through direct interaction with subjects, grounding theories in contextual and historical settings. Field research is employed, with data collected via non-participatory observation and semi-structured interviews at the Gunung Gambir rubber plantation in Kaliglagah Village, Jember Regency, managed by PTPN Nusantara. The study examines governance from an Islamic perspective, emphasizing transparency, accountability, responsibility, fairness, and sustainability. The Gunung Gambir Rubber Plantation applies transparent governance, emphasizing openness, accountability, and fairness in its operations. By adhering to Good Corporate Governance (GCG), it builds stakeholder trust through accurate reports, public Annual General Meetings (AGMs), and clear communication. Despite challenges, the plantation integrates responsible governance practices such as sustainability, stakeholder involvement, and Islamic values like honesty, trustworthiness, and effective communication. Recommendations for improvement include fostering transparency through an ESG team, ensuring accountability with structured reporting and third-party audits, and adopting sustainable practices. This approach enhances the company's reputation, strengthens local partnerships, and supports long-term growth and community welfare.
LITERATURE REVIEW ON THE IMPLEMENTATION OF AI AND AUTOMATION IN THE PUBLIC AND PRIVATE SECTORS Loso Judijanto
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
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The implementation of artificial intelligence (AI) and automation in the public and private sectors, highlighting the benefits as well as the challenges it faces. Studies show that the implementation of AI and automation can improve operational efficiency, accuracy, and personalisation of services in various sectors. In the public sector, these technologies help speed up administrative processes, predict community needs, and optimise resources. On the other hand, the private sector is adopting AI to improve productivity, design personalised customer experiences, and support business decisions with in-depth data analysis. However, the study also identified significant challenges, including limitations in technology adoption, gaps in access and expertise, and ethical and privacy issues. Addressing these challenges requires collaboration between stakeholders to develop policies that support workforce retraining, data regulation, and ethical frameworks. With the right approach, AI and automation have the potential to have a broad and sustainable positive impact on social and economic well-being in both the public and private sectors.
ANALYSIS OF DETERMINANTS AFFECTING THE EXPORT VOLUME OF INDONESIAN EDIBLE BIRD’S NESTS TO KEY DESTINATION COUNTRIES I Gusti Ayu Etha Purnama Dewi; Putu Krisna Adwitya Sanjaya
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
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International trade is the activity of buying and selling goods or services carried out by one country to another country in order to meet the needs in that country. The non-oil and gas export commodity in Indonesia that is currently developing, especially in the livestock sector, is the export of Indonesian swallow's nests. Problems related to the state of Indonesia's export volume tend to fluctuate, this is very important to note in order to determine the determinants that influence the increase and decrease in the volume of Indonesian swallow's nest exports to the destination country. This study aims to analyze the simultaneous and partial effects of inflation in the main destination countries for Indonesian swallow's nest exports, Gross Domestic Product in the main destination countries for Indonesian swallow's nest exports, and the USD exchange rate on the volume of Indonesian swallow's nest exports to the main destination countries. The data used is secondary data from 2012-2023 in the four main destination countries of Hong Kong, Canada, Thailand, and Singapore. The data analysis technique used in this study is panel data regression with the Fixed Effect Model (FEM) regression model. The results of the study found that inflation, GDP, and the USD exchange rate simultaneously have a significant effect on the volume of Indonesian swallow's nest exports to the main destination countries. Partially, inflation has a negative and significant effect on the volume of Indonesian swallow nest exports, while the GDP and USD exchange rates have a positive but insignificant effect on the volume of Indonesian swallow nest exports to the main destination countries. Based on the results of the study, it is expected that Indonesian swallow nest producers can produce products that suit consumer tastes in order to increase the volume of Indonesian swallow nest exports to the main destination countries.
THE INFLUENCE OF EDUCATION, POPULATION GROWTH, UNEMPLOYMENT, AND INCOME INEQUALITY ON THE PERCENTAGE OF POOR POPULATION IN REGENCIES/CITIES IN PAPUA PROVINCE Solfitri; I Wayan Priyana Agus Sudharma
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
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Poverty is a multidimensional issue in development, as addressing it involves challenges that go beyond the causal relationships underlying poverty. It also entails considerations of preferences, values, and politics. This study aims to analyze the simultaneous and partial effects of education, population growth, unemployment, and income inequality on the percentage of the poor population in Papua Province. The data used in this research is secondary data from 2017 to 2021, covering 29 regencies/cities in Papua Province. The data analysis technique employs panel data regression using the Eviews 12 software. The results of the study show that education, population growth, unemployment, and income inequality simultaneously influence the percentage of the poor population in regencies/cities in Papua Province. Furthermore, it is found that, partially, the variables of education, population growth, and unemployment have a negative and significant effect, while the income inequality variable has a positive and significant effect on the percentage of the poor population in the regencies/cities of Papua Province.
THE INFLUENCE OF VISUAL MERCHANDISING, STORE ATMOSPHERE, AND CREDIT CARD USAGE ON IMPULSIVE BUYING BEHAVIOR AT KKV BALI Sang Ayu Putu Putri Santika Dewi; Ni Made Rastini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
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Consumer shopping activities can be conducted with planning or without planning (impulsive buying). Impulsive buying is a phenomenon that occurs quite frequently, and companies aim to leverage this phenomenon to boost their sales. To face business competition, KKV Bali requires strategies to encourage impulsive buying among its customers. This study aims to determine the influence of visual merchandising, store atmosphere, and credit card usage on impulsive buying behavior. The research was conducted at KKV Bali. The data collection method used was a questionnaire. The research population consisted of KKV customers in Bali Province, with an unknown (infinite) population size, and the sample included 120 respondents. The data analysis techniques employed included Descriptive Statistical Analysis, Classical Assumption Tests, Multiple Linear Regression Analysis, F-tests, t-tests, and the Coefficient of Determination test. The research findings indicate that visual merchandising has a positive and significant effect on impulsive buying, store atmosphere has a positive and significant effect on impulsive buying, and credit card usage also has a positive and significant effect on impulsive buying. Recommendations for KKV Bali include organizing the placement of store equipment, selecting music that aligns with the store’s ambiance, consistently providing modern payment machines, expanding the scope of research, and conducting further studies in the future.
THE ROLE OF BRAND AWARENESS IN MEDIATING THE INFLUENCE OF KEY OPINION LEADERS (KOL) ON PURCHASE INTENTION FOR MUSTIKA RATU FACE MASK PRODUCTS (A STUDY ON TIKTOK USERS IN DENPASAR CITY) Ni Made Viviani Saraswaty; Tjokorda Gde Raka Sukawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
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This study aims to examine the role of brand awareness in mediating the influence of key opinion leaders (KOL) on purchasing intention in Mustika Ratu face mask products, focusing on TikTok users in Denpasar City. The number of respondents in this study was 107 people, who were selected using a non-probability sampling method with a purposive sampling technique through a questionnaire distributed via Google Form. The results of the study showed that key opinion leaders had a positive and significant effect on consumer purchasing intention. In addition, brand awareness also had a positive and significant effect on purchasing intention. This study also proves that brand awareness can mediate the influence of key opinion leaders on purchasing intention, so that the higher consumer awareness of the Mustika Ratu brand, the stronger the influence of KOL on purchasing intention of the product. The implications of this study indicate that companies can maximize the use of KOL in Mustika Ratu's marketing strategy, especially on social media platforms such as TikTok. In addition, increasing brand awareness is an important key in strengthening the effectiveness of KOL on consumer purchasing intention.
THE ROLE OF ELECTRONIC WORD OF MOUTH (E-WOM) IN MODERATING THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER PURCHASE DECISIONS (A STUDY ON CONSUMERS OF LUXCRIME BLUR & COVER TWO WAY CAKE PRODUCTS IN DENPASAR CITY) Ni Luh Ayu Yuliantari; Putu Yudi Setiawan; I Gusti Ayu Ketut Giantari; I Nyoman Nurcaya
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
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Consumer purchase decisions for cosmetic products are influenced by various factors, including product quality and the impact of electronic word of mouth (e-WOM). In today's digital era, e-WOM has become one of the key elements shaping consumer perceptions of a product, especially in the highly competitive beauty industry. This study aims to examine and explain the role of e-WOM in moderating the influence of product quality on consumer purchase decisions. The research was conducted on consumers of Luxcrime Blur & Cover Two Way Cake in Denpasar City, with a sample size of 150 consumers obtained using a non-probability sampling method. Data collection was carried out by distributing questionnaires. The analytical technique employed was Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results of the analysis indicate that: Product quality has a positive and significant effect on consumer purchase decisions, e-WOM has a positive but not significant effect on consumer purchase decisions, and e-WOM moderates by strengthening the influence of product quality on consumer purchase decisions.
ANALYSIS OF THE INFLUENCE OF HUMAN CAPITAL ON ECONOMIC GROWTH IN REGENCIES/CITIES IN EAST KALIMANTAN PROVINCE Gabriel Leo Nardo Ginting Manik; I Nyoman Mahaendra Yasa
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
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Indonesia is an archipelagic country comprising several large islands, including Kalimantan. Kalimantan is one of the largest islands in the world and has been selected as the location for the development of the new capital city, Ibu Kota Nusantara (IKN). The goal of economic development is to achieve higher and more equitable economic growth across all regions. However, economic growth disparities remain in East Kalimantan, particularly among the 10 regencies/cities within the province. Key determinants of economic growth include life expectancy, average years of schooling, and the open unemployment rate. This research is classified as associative research using a quantitative approach. The data source consists of secondary data obtained from the Central Statistics Agency (BPS) to construct panel data for regencies/cities in East Kalimantan Province from 2018 to 2023, covering 10 regencies/cities. The study comprises 60 observations in total. Data analysis techniques include descriptive statistical analysis and panel data regression analysis. The results of the study show: Life expectancy, education level, and open unemployment rate have a significant simultaneous effect on economic growth in regencies/cities in East Kalimantan Province. Life expectancy has a positive but not significant effect on economic growth, education level has a positive and significant effect on economic growth, and the open unemployment rate has a negative and significant effect on economic growth. The government can prioritize improving the qualifications of the workforce through training and education programs aligned with local labor market needs, strengthening economic infrastructure to enhance regional accessibility and competitiveness, optimizing the utilization of local resources in regencies/cities across East Kalimantan, and allocating resources and attention to economic factors that directly influence economic growth in the region.
SUCCESSFUL ENTREPRENEURS THROUGH EFFECTIVE COMMUNICATION STRATEGIES IN BUSINESS Debrina Intan Meilani; Candra Aeni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
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Success in the world of entrepreneurship is often determined not only by the quality of the product or service offered, but also by an entrepreneur's ability to implement effective communication strategies. The right communication strategy plays an important role in building good relationships with consumers, business partners and all stakeholders. This article examines in depth how effective communication strategies can support the success of an entrepreneur in developing his business. Using the literature study method, this article reviews the basic theories and concepts of business communication, analyzes communication strategies in various business contexts, and the benefits of effective communication in building reputation and business competitiveness. The study results show that entrepreneurs who are able to manage communications strategically have greater potential to achieve success in business.
THE ROLE OF ELECTRONIC WORD OF MOUTH IN MODERATING THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY (A STUDY AT EL LAGO BALI) Hooky Surya Widarma; Ni Made Purnami
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
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Customer loyalty refers to a consumer's commitment to continue repurchasing the same product or service as a result of positive experiences or favorable impressions of the product or service. It reflects a consumer's tendency to repeatedly purchase preferred products or services. This study aims to examine and explain the effect of service quality on customer loyalty, as well as the moderating role of electronic word of mouth (e-WOM) in the relationship between service quality and customer loyalty at El Lago Bali. The sample consists of 100 respondents selected using purposive sampling. Data were collected through questionnaires, and the data analysis technique employed was Moderated Regression Analysis (MRA). The findings reveal that service quality has a positive and significant effect on customer loyalty, and electronic word of mouth effectively moderates the influence of service quality on customer loyalty.

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